282 Top Social Media Strategy Tools and Resources by Category.

Social Media Strategy can be overwhelming. Here is a list of top 282 social media tools & resources in 10 categories to help make it easier. Search below for options in (1) Social Media Monitoring & Metrics, (2) Online Data Collection & Analytics, (3) Social Media Content Creation & Data Visualization, (4) Social Content Scheduling & Automation, (5) Social Media & Digital Media Research, (6) Trade Associations, Awards & Conferences, (7) Social Media News & Insights, (8) Social Media Podcasts, (9) Social Media Training & Certification, and (10) Social Media Channels.

Social Media Monitoring & Metrics

  1. Agora Pulse: www.agorapulse.com
  2. Agora Pulse Free (Facebook Barometer, Twitter Report Card): agorapulse.com/free-social-media-marketing-tools
  3. Addict-o-matic: addictomatic.com
  4. Audiense: audiense.com/twitter-analytics
  5. Brandwatch: brandwatch.com
  6. Brand24: brand24.com
  7. Buzzsumo: buzzsumo.com
  8. Cision: www.cision.com/us/social-software
  9. Clarabridge: www.clarabridge.com
  10. Crimson Hexagon: crimsonhexagon.com
  11. Critical Mention: www.criticalmention.com
  12. Ditto: http://ditto.us.com
  13. Geofeedia: geofeedia.com
  14. Hootsuite: hootsuite.com
  15. How Socialble: howsociable.com
  16. Iconosquare: iconosquare.com
  17. Klear: klear.com
  18. Likealyzer: likealyzer.com
  19. Lithium: lithium.com
  20. Meltwater Ice Rocket: www.icerocket.com
  21. Netbase: netbase.com
  22. Nielson Social: www.nielsensocial.com
  23. NUVI: www.nuvi.com
  24. Oracle Social Cloud: www.oracle.com/us/solutions/social
  25. Radian6 (Salesforce): exacttarget.com/products/social-media-marketing/radian6
  26. RankSpeed: rankspeed.com
  27. ReviewTrackers: reviewtrackers.com
  28. Rival IQ: rivaliq.com
  29. Simply Measured: simplymeasured.com
  30. Social Mention: socialmention.com
  31. Social Bakers: socialbakers.com
  32. Socially Devoted Meter: socialbakers.com/resources/socially-devoted
  33. Social Blade: socialblade.com
  34. Spredfast: spredfast.com
  35. Sprinklr: www.sprinklr.com
  36. SumoRank: sumorank.com
  37. Sysomos: www.sysomos.com
  38. Trackur: www.trackur.com
  39. TrueSocialMetrics: truesocialmetrics.com
  40. Twitonomy: twitonomy.com
  41. Viralwoot: viralwoot.com
  42. Visible Measures: visiblemeasures.com
  43. Unruly: unruly.co
  44. Yext Free Location Scan: yext.com/blog/2016/05/grow-business-free-location-scan-app
  45. Zoho Social: zoho.com/social

Online Data Collection & Analytics

  1. Alexa: alexa.com
  2. Bottlenose: bottlenose.com
  3. Google Tools: www.thinkwithgoogle.com/tools/
  4. Compete (Millard Brown Digital): compete.com
  5. Comscore: comscore.com
  6. Conversion Fly: conversionfly.com
  7. Cyfe: www.cyfe.com
  8. Delmondo: delmondo.co/snapchat-analytics-software/
  9. Display Benchmarks: richmediagallery.com/tools/benchmarks
  10. Facebook Insights: facebook.com/help/search/?q=insights
  11. Facbook Page Cost Calculator: shiftcomm.com/facebook-page-cost-calculator
  12. Foursquare Analytics: business.foursquare.com/claim
  13. Google Analytics: www.google.com/analytics
  14. Google Analytics UTM Tracking URL Builder: chrome.google.com/webstore/
  15. Google Tools: www.thinkwithgoogle.com/tools/
  16. Google Trends: www.google.com/trends
  17. IBM Watson Analytics: ibm.com/analytics/watson-analytics
  18. Instagram Insights: blog.business.instagram.com/post/145212269021/new-business-tools
  19. iSpionage: ispionage.com
  20. Keyhole: keyhole.co
  21. Keyword Tool: keywordtool.io
  22. Kiss Metrics: www.kissmetrics.com
  23. Klout: klout.com
  24. Knowem: knowem.com
  25. Kred: kred.com
  26. LinkedIn Analytics: linkedin.com/help/linkedin/answer/26032
  27. ManageFlitter: manageflitter.com
  28. Mention: en.mention.com
  29. Moz Open Site Explorer: moz.com/researchtools/ose
  30. New Share Counts (Twitter): newsharecounts.com/
  31. Nexalogy: nexalogy.com
  32. Omgili: omgili.com
  33. Pinterest Analytics: analytics.pinterest.com
  34. Quantcast: quantcast.com
  35. RiteTag: ritetag.com/hashtag-search
  36. Ruzzit: ruzzit.com
  37. SEMrush: www.semrush.com
  38. SharedCount: www.sharedcount.com
  39. Shopping Insights: shopping.thinkwithgoogle.com
  40. SimilarWeb: similarweb.com
  41. Snaplytics: snaplytics.io/
  42. Social Searcher: social-searcher.com
  43. Soovle: soovle.com
  44. Talkwalker Alerts: www.talkwalker.com
  45. Trendspottr: trendspottr.com
  46. Tweetreach: tweetreach.com
  47. Twitter Advanced Search: twitter.com/search-advanced
  48. Twitter Analytics: analytics.twitter.com
  49. UVRX: uvrx.com/social.html
  50. WordStream: wordstream.com/keywords
  51. YouGovProfiles: yougov.co.uk/profiler#
  52. YouTube Analytics: www.youtube.com/analytics
  53. YouTube Trending: www.youtube.com/feed/trending
  54. Visio Spark Social Media Counts Checker: visiospark.com/shared-counter

Social Media Content Creation & Data Visualization

  1. Accelerated Mobile Pages Project: www.ampproject.org
  2. Adobe Kuler: color.adobe.com/create.color–wheel
  3. Brandr: getbrandr.com
  4. Canva: www.canva.com
  5. Chartbuilder: quartz.github.io/Chartbuilder
  6. Compressor (Pitchengine): c.tiny.pr
  7. ContenIdeator: contentforest.com/ideator
  8. Curalate: curalate.com
  9. Datawrapper: datawrapper.de
  10. DesignFeed: designfeed.io
  11. Design Seeds: design–seeds.com
  12. DrumUo: https://drumup.io
  13. Easelly: www.easel.ly
  14. Emotional Marketing Analyzer (Advanced Marketing Institute): aminstitute.com/headline
  15. Enhance (Hootsuite): hootsuite.com/products/mobile-apps
  16. Flipboard: flipboard.com/
  17. Good Data: gooddata.com
  18. Google Data Studio: datastudio.google.com
  19. Google Fonts: www.google.com/fonts
  20. Google Image: images.google.com
  21. Google Tag Manager: www.google.com/analytics/tag-manager
  22. Grammarly: grammarly.com
  23. Headline Analyzer (CoSchedule): coschedule.com/headline-analyzer
  24. Hemingway Editor: hemingwayapp.com
  25. Huzza: huzza.io
  26. Infogr.am: infogr.am
  27. KnowEm: knowem.com
  28. LibreStock (Search Free Stock Sites): librestock.com
  29. Namechk: namechk.com
  30. NodeXL: nodexl.codeplex.com
  31. Nuzzle: nuzzel.com
  32. Opal: workwithopal.com
  33. Over: madewithover.com
  34. Phonto: phon.to/
  35. PicPlayPost: www.mixcord.co/partners/picplaypost.html
  36. Pictaculous: pictaculous.com
  37. PicMonkey: picmonkey.com
  38. Piktochart: piktochart.com
  39. Pixlr: pixlr.com
  40. Portant Content Idea Generator: portent.com/tools/title-maker
  41. Power BI: powerbi.microsoft.com
  42. Recite: recite.com
  43. Relay: relaythat.com
  44. Ripl: ripl.com
  45. Screncast-O-Matic: screencast-o-matic.com
  46. Smartmockups: smartmockups.com
  47. Spark: spark.adobe.com
  48. Storify: storify.com
  49. Studio: madewithstudio.com
  50. Tint: tintup.com
  51. Tiny PNG: tinypng.com
  52. TwistedWave: twistedwave.com
  53. Tweetroot: rubbledev.com/app/tweetroot-for-twitter
  54. Typorama: apperto.com/typorama
  55. 20 Free Stock Photo Sites for your Social Media Images:  blog.Hootsuite.com
  56. Ubersuggest: ubersuggest.io
  57. Unsplash: unsplash.com
  58. Videolicious: videolicious.com
  59. Word Swag: wordswag.co
  60. Yost: yoast.com

Social Content Scheduling & Automation

  1. Adobe Experience Manager: adobe.com/marketing-cloud/enterprise-content-management.html
  2. AdStage: www.adstage.io
  3. Alltop: alltop.com
  4. Buddy Media: www.exacttarget.com/products/social-media-marketing/buddy-media
  5. Buffer: bufferapp.com
  6. Chartbeat: chartbeat.com
  7. Chhirp: cordproject.co/chhirp
  8. Contentgems: contentgems.com
  9. CoSchedule: coschedule.com
  10. Crowdbooster: crowdbooster.com
  11. dlvr.it: dlvr.it
  12. Edgar: meetedgar.com
  13. Google Programmatic: thinkwithgoogle.com/programmatic-guide/
  14. Google Photos: google.com/photos/
  15. HubSpot: hubspot.com
  16. IFTTT: ifttt.com
  17. Leadpages: eadpages.net
  18. Later: later.com
  19. Later Bro: laterbro.com
  20. List-O-Matic: accessify.com/tools-and-wizards/developer-tools/list-o-matic
  21. Livefyre (Adobe): web.livefyre.com
  22. MissingLett_r: missinglettr.com
  23. Oktopost: oktopost.com
  24. OptinMonster: optinmonster.com
  25. Outbrain: outbrain.com
  26. Post Planner: www.postplanner.com
  27. Scoop It Content Director: scoop.it
  28. Short Stack: www.shortstack.com
  29. Slack: slack.com
  30. SocialOomph: www.socialoomph.com
  31. Sprout Social: sproutsocial.com
  32. Social Warefare: warfareplugins.com
  33. Suggestions (Hootsuite): hootsuite.com/products/mobile-apps
  34. Tailwind: tailwindapp.com
  35. Thunderclap: thunderclap.it
  36. TweetBot: tapbots.com/tweetbot
  37. TweetDeck: about.twitter.com/products/tweetdeck
  38. Uberflip: uberflip.com
  39. Woodbox: woobox.com
  40. Zapier: zapier.com
  41. Zendesk: www.zendesk.com

Social Media & Digital Media Research

  1. Adobe Digital Index: cmo.com/adobe-digital-index.html
  2. Affinio: www.affin.io/
  3. Forrester: www.forrester.com/Social-Media
  4. Gallap: www.gallap.com
  5. Global Web Index: www.globalwebindex.net
  6. Grama Hashtag Generator for Instagram: https://itunes.apple.com/us/app/grama-hashtag-generator-for
  7. GRYTICS: grytics.com
  8. IBM Watson Analyitics for Social Media: ibm.com/marketplace/cloud/social-media-data-analysis/us/en-us
  9. Interbrand Best Brands: interbrand.com
  10. Kantar Media SRDS: srds.com
  11. Millard Brown BrandZ Reports: millwardbrown.com/brandz
  12. Nielsen Social Media Reports: www.nielsensocial.com
  13. Pew Research Center: www.pewinternet.org
  14. Roper Center: www.ropercenter.uconn.edu
  15. Simmons: simmonsssurvey.com
  16. Social Explorer: www.socialexplorer.com
  17. Social Media Collective: socialmediacollective.org
  18. Statista: www.statista.com
  19. YouGov BrandIndex: brandindex.com

Trade Associations, Awards & Conferences

  1. Brand Innovators: brand-innovators.com/events
  2. Content Marketing World: www.contentmarketingworld.com
  3. INBOUND: www.inbound.com
  4. INTEGRATE: imc.wvu.edu/integrate
  5. Online Media Marketing Awards: www.mediapost.com/ommaawards
  6. Social Media Marketing World: www.socialmediaexaminer.com/smmworld
  7. Social Media Strategies Summit: socialmediastrategiessummit.com
  8. Social Media Week: socialmediaweek.org
  9. Summit: summit.adobe.com/na
  10. SXSW: sxsw.com
  11. SXSWedu: http://www.sxswedu.com
  12. The Webby Awards: www.webbyawards.com
  13. The Shorty Awards: shortyawards.com
  14. The Mashies: mashable.com/mashies
  15. Word of Mouth Marketing Association: womma.org

Social Media News & Insights

  1. Amy Porterfield: amyporterfield.com
  2. Chris Brogan: http://chrisbrogan.com/blog
  3. Christopher S. Penn christopherspenn.com
  4. Jeff Bullas: jeffbullas.com
  5. Content Marketing Institute: contentmarketinginstitute.com/blog
  6. Convince & Convert : www.convinceandconvert.com
  7. FTC Disclosures: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
  8. Gartner Digital Marketing: blogs.gartner.com/digital-marketing
  9. Grow: www.businessesgrow.com
  10. Hubspot’s Inbound Hub: blog.hubspot.com
  11. Marketing Profs: www.marketingprofs.com
  12. Mashable Social Media: mashable.com/social-media
  13. RazerSocial: www.razorsocial.com/blog
  14. Scott Monty: scottmonty.com
  15. Social Media Examiner: www.socialmediaexaminer.com
  16. Social Media Explorer: www.socialmediaexplorer.com
  17. Social Media Marketing Magazine: www.smmmagazine.com
  18. Social Media Today: socialmediatoday.com
  19. Social Mouths: socialmouths.com/blog
  20. Social Media Law Bulletin: www.socialmedialawbulletin.com
  21. The Digital Garage: digitalgarage.withgoogle.com
  22. YouTube Video Creators: www.youtube.com/videocreators
  23. WOMMA Code of Ethics: womma.org/ethics
  24. WOMMA Free Resources: womma.org/free-womm-resources

Social Media Podcasts

  1. Amy Porterfield: amyporterfield.com/category/podcast
  2. Content Inc.: contentmarketinginstitute.com/content-inc-podcast
  3. Content Pros: convinceandconvert.com/podcasts/shows/content-pros-podcast
  4. Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast/
  5. Social Media Examiner: www.socialmediaexaminer.com/tag/podcast
  6. Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast/
  7. The Art of Paid Traffic Podcast: rickmulready.com/category/aoptpodcast/
  8. The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast
  9. The Marketing Companion: marketingpodcasts.com/the-marketing-companion
  10. This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast

Social Media & Digital Marketing Training & Certification

  1. Bing/Yahoo! Ads (Certification): advertise.bingads.microsoft.com/en-us/resources/training
  2. Code Academy: codecademy.com
  3. Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter
  4. Facebook Blueprint (Certification): facebook.com/blueprint
  5. Google Partners (Adwords Certification): support.google.com/partners
  6. Google Analytics Academy (Certification): analyticsacademy.withgoogle.com
  7. Hootsuite Academy (Certification): hootsuite.com/education
  8. Hubspot Academy (Certification): academy.hubspot.com
  9. Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365
  10. Professional Certified Marketer – Digital Marketing (Certification) ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx
  11. The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy

Social Media Channels

  1. Wikipedia List of Social Networking Sites: en.wikipedia.org/wiki/List_of_social_networking_websites
  2. Overdrive Interactive’s 2016 Social Media Map: ovrdrv.com/social-media-map
  3. My Social Media Channels by Category: SocialMediaChannelCategoriesTemplate.pdf

Social Media Icon Quiz: Test Your Social Media Knowledge.

A major part of any social media strategy and plan is selecting social channels and that can be overwhelming with so many options. Some report thousands of social media sites and apps, Wikipedia lists over 200 and Brian Solis’s Conversation Prism has just under 200 social channel options in 26 categories. To simplify the selection of social channels I divide social media options into 9 categories by key characteristics. In a previous blog post “Social Media Update: Top Social Media Channels By Category” I list the top 3 or more channels in category. Here I go deeper with the Top 100 social media icons to test your social media knowledge.

How social media savvy are you? Take a couple of minutes and write down the names of the social media icons you know from the list of 100 top channels and tools below. How many can you name? (Don’t scroll down for the answers until you are done.)

Top Social Media Channels Icons

Once you have written down the names, you can scroll down further to check your answers. First, let’s consider why social media is so important to any organization with some of the latest statistics. According to Pew Research Center, as of November 2016, 77% of all online adults use social networking sites with 87% of 18-29 year-olds on social media, 83% of 30-49 year-olds, 72% of 50-64 year-olds and just over half (51%) of 65+ active on social networks.

From “Social Network Use” (2017) Pew Research Center PewResearch.org Retrieved from http://www.pewresearch.org/data-trend/media-and-technology/social-networking-use/

How many social media icons did you know? Add up how many social media names you had right. That is your percentage out of the 100 social icons listed here.

Top Social Media Channels Icons

Out of the 100 social media icons you knew __%. Congratulations! As a marketer, advertiser or public relations professional for any brand you need to go where your customers are active. Recent reports indicate 30% of all time online is spent on social media with global adults spending nearly 2 hours a day on social media up from only 15 minutes in 2012. Shockingly teens spend up to 9 hours a day on social media. Do you have a social media strategy?