Connecting with Employers: LinkedIn Links Users with Jobs

There’s no denying that social media sites have become not only a major target and stopping point for job recruiters, but also an essential part of the job search process. The statistics don’t lie: over 94% of job recruiters currently use, or report using social media for recruiting (1). So where would a popular employment site likeLinkedIn fit into this image?


The Future of Networking

Over 89% of recruiters have hired someone from LinkedIn (1). That number alone is a great reason for job seekers and recruiters alike to have a presence on the site. Additionally, the site allows for users to create links to relevant work, educational and professional institutions they’ve belonged to, and even link to blogs. The key component of the ability to link means that users are not only putting their name and face on a virtual resume, but their other online accolades are a click away from their LinkedIn profile.

Key Differentiation

Some individuals may wonder, how is LinkedIn any different from using a Twitter or Facebook account to connect with individuals in the workplace? Besides than the fact that LinkedIn is the established professional networking site, it also maintains a sole purpose of connecting professional contacts: emphasis on professional. It allows for users to keep their personal social networking activities separate from their professional connections.


While there are other professional network sites out there, like FastPitch, Partner Up, and Ziggs, LinkedIn is the dominant site as of now- and for the forseeable future.





5 thoughts on “Connecting with Employers: LinkedIn Links Users with Jobs

  1. Hi Isabella,
    A lot of good information here. LinkedIn is a valuable tool for many professions and job candidates. It also is a convenient way to collect contacts as you meet them. How do you think this professional social networks recent emphasis on content changed strategies for users? They first came out with Pulse which brings blog like publishing into LinedIn. At first it was limited to only certain users, but now they are rolling it out to every account.

  2. Hi Isabella,
    I agree with the emphasis you put on LinkedIn and I was wondering if you think just having a LinkedIn account is enough or what you think a person needs to do with that account or beyond that account in order to be successful. Should people join groups and follow professionals on LinkedIn and/ or give links to outside blogs or publications of theirs? Also, should there be personal information on the LinkedIn account regarding what a person does beyond their industry or should all information be strictly directed at their experience and skills for a specific job?

  3. Hey Isabella,

    What do you think the negatives of LinkedIn are from both the recruiter and the potential employee (or if there are any)? Do you think having a more content based site would allow for one’s personality and cohesiveness with a company to become more apparent?


  4. Hi Isabella,

    What do you think are the positive and negatives of integrating your personal and professional online presence on your LinkedIn account? Would it be beneficial to show a potential employer your online character, or would it be inappropriate in that setting?

  5. Hey Isabella,
    Really interesting post. I was wondering why LinkedIn holds precedent over the other websites of similar purpose. What makes it the “go-to” for professional networkers?

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