There’s no denying that social media sites have become not only a major target and stopping point for job recruiters, but also an essential part of the job search process. The statistics don’t lie: over 94% of job recruiters currently use, or report using social media for recruiting (1). So where would a popular employment site likeLinkedIn fit into this image?
The Future of Networking
Over 89% of recruiters have hired someone from LinkedIn (1). That number alone is a great reason for job seekers and recruiters alike to have a presence on the site. Additionally, the site allows for users to create links to relevant work, educational and professional institutions they’ve belonged to, and even link to blogs. The key component of the ability to link means that users are not only putting their name and face on a virtual resume, but their other online accolades are a click away from their LinkedIn profile.
Some individuals may wonder, how is LinkedIn any different from using a Twitter or Facebook account to connect with individuals in the workplace? Besides than the fact that LinkedIn is the established professional networking site, it also maintains a sole purpose of connecting professional contacts: emphasis on professional. It allows for users to keep their personal social networking activities separate from their professional connections.
While there are other professional network sites out there, like FastPitch, Partner Up, and Ziggs, LinkedIn is the dominant site as of now- and for the forseeable future.