I’ve spent my career finding solutions to business communications problems. First as an advertising creative who built my early career on traditional mass media and then survived and thrived through the digital transformation as the Internet and then social media disrupted our industry.
As a professor, author and consultant I have spent my time researching these changes in marketing, advertising and public relations to bring together the best of academic theory and research with industry data and case studies for practical solutions to complicated marketing problems.
I love to teach people to how to leverage digital and social media to achieve their business and career objectives. I am passionate about strategy because as Philip Kotler, the Father of Modern Marketing said, “You should never go to battle until you’ve won the war on paper.” This is my basic story, but if you would like more details I have included my formal bio below.
Keith A. Quesenberry is a marketing professor, researcher, and consultant at Messiah College, where he teaches social media, digital marketing, marketing principles and integrated marketing communications in the undergraduate and MBA programs. He also teaches emerging media in the graduate Integrated Marketing Communications program at West Virginia University. He previously taught business and communications classes in the Center for Leadership Education at Johns Hopkins University and key courses in the Advertising and Public Relations Department at Temple University. Prior to teaching, he spent nearly twenty years in marketing and advertising as an associate creative director and copywriter at advertising agencies such as BBDO and Arnold Worldwide. His client experience spanned from startups to Fortune 500s such as Delta Airlines, Exxon Mobil, PNC Bank, Campbell’s and Hershey Food.
His advertising campaigns have earned awards such as the One Show, National ADDYs, and London International Awards, and have been featured in the trade publications Ad Age, Adweek, Brandweek, and Lurzer’s International Archive. His social media campaigns have been recognized by the industry, including a PRSA (Public Relations Society of America) Bronze Anvil for word-of-mouth and an OMMA (Online Media, Marketing and Advertising) Award. He is also a contributing author to Harvard Business Review, Entrepreneur, Time, Social Media Examiner, and Social Media Today. His articles have been recognized as “Top 40 Content Marketing” and “Top 5 Visual Marketing” articles of the year, “Five Most Viral Marketing Posts from the Pros”, and multiple articles have been featured on the Harvard Business Review “Weekly Hotlist.”
Quesenberry has made expert appearances on MSNBC TV, NPR, and have been quoted in Harvard Business Review, the New York Times, the New Yorker, Entrepreneur, Forbes, the International Business Times, MS Money, MSN, Fox News, Fox Business, Variety, Yahoo News, and AFP stories around the world. His research has been published in the Journal of Marketing Theory and Practice, Journal of Current Issues & Research in Advertising, the International Journal of Integrated Marketing Communication, in Ad Age Research Reports and has also been presented at national conferences for the American Marketing Association, the American Academy of Advertising and the Association for Journalism and Mass Communication Education. He is HootSuite Professional Certified and HubSpot Inbound Certified. Check out the second edition of his book Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution here: bit.ly/QSocialBook For his complete CV visit: bit.ly/KQ-CV
Some of my interviews and presentations:
Simplifying Social Media Metrics Featuring Keith Quesenberry. Marketing Communications Today Podcast Interview (click to listen)An interview about storytelling Super Bowl Ad research for a feature in the Baltimore Sun (click to view).
How Data Works to Back Powerful Stories with Keith Quesenberry. The Business of Story Podcast Interview (click to listen)Storytelling 140 Characters At A Time with Keith Quesenberry [Episode 16] #TwitterSmarter Podcast Interview (click to listen)
Social Media Strategy: Marketing and Advertising in the Consumer Revolution, Keith Quesenberry, Author. Writer Access Podcast Interview (click to listen)
Presentation “Consumers Have Taken Control. Now What?”
Presentation “There Are No Top 10 Social Media Marketing Tips.”
Presentation “Five Steps for Social Media Integration: Ad Age Report.”