I am an Assistant Professor of Marketing at Messiah College where I teach social media marketing, digital marketing and advertising in the undergraduate business program and graduate MBA program. I have taught at Johns Hopkins University, Temple University and in the graduate Integrated Marketing Communications program at West Virginia University.
Prior to teaching I spent 17 years in marketing and advertising as an associate creative director and copywriter at advertising agencies such as BBDO and Arnold Worldwide. My client experience spanned from startups to Fortune 500s such as Delta Air Lines, Exxon Mobil, PNC Bank and Hershey Foods.
My advertising campaigns won awards such as the One Show, National ADDYs and London International Awards, and were featured in the trade publications Ad Age, Adweek, Brandweek and Lurzer’s International Archive. My social media campaigns have been recognized by the industry including a PRSA (Public Relations Society of America) Bronze Anvil for word-of-mouth and an OMMA (Online Media, Marketing and Advertising) Award. One of my online articles was recognized at a Top 40 Content Marketing and Top 5 Visual Marketing article of 2014.
My research has been published in journals including the Journal of Marketing Theory and Practice
and the International Journal of Integrated Marketing Communication
, plus Ad Age
Research Reports. Read about my storytelling research in the Harvard Business Review
and the New York Times, and The New Yorker.
I’ve had marketing expert appearances on MSNBC TV,
NPR radio, news, business and sports radio across U.S. and in the International Business Times, Forbes, MS Money, MSN, Fox News, Fox Business, Variety, The Baltimore Sun, Richmond-Times Dispatch, Miami Herald, Yahoo News, and AFP stories across the world.
Of course there is more to life than this – John 8:32. I also am a proud husband and father and crazy enough to love running marathons.
Here are some presentations & interviews …
Interview MSNBC about Super Bowl Ads, Social Media & Storytelling.
Presentation “Consumers Have Taken Control. Now What?”
Presentation “There Are Not Top 10 Social Media Marketing Tips.”
Presentation “Five Steps for Social Media Integration: Ad Age Report.”
Presentation “How To Deliver Powerful Presentations.”
An interview about storytelling Super Bowl Ad research for a feature in the Baltimore Sun (click to view).
How Data Works to Back Powerful Stories with Keith Quesenberry. The Business of Story Podcast Interview (click to listen)
Storytelling 140 Characters At A Time with Keith Quesenberry [Episode 16] #TwitterSmarter Podcast Interview (click to listen)
Social Media Strategy: Marketing and Advertising in the Consumer Revolution, Keith Quesenberry, Author. Writer Access Podcast Interview (click to listen)