I am an Assistant Professor of Marketing at Messiah College where I teach social media marketing, digital marketing and advertising. I previously taught at Johns Hopkins University, Temple University and teach in the graduate Integrated Marketing Communications program at West Virginia University.
Prior to teaching I spent 17 years in marketing and advertising as an associate creative director and copywriter at advertising agencies such as BBDO and Arnold Worldwide. My client experience spanned from startups to Fortune 500s such as Delta Air Lines, Exxon Mobil, PNC Bank and Hershey Foods. My advertising campaigns won awards such as the One Show, National ADDYs and London International Awards, and were featured in the trade publications Ad Age, Adweek, Brandweek and Lurzer’s International Archive. My social media campaigns have been recognized by the industry including a PRSA (Public Relations Society of America) Bronze Anvil for word-of-mouth and an OMMA (Online Media, Marketing and Advertising) Award. One of my online articles was recognized at a Top 40 Content Marketing and Top 5 Visual Marketing article of 2014.
My research has been published in journals including the Journal of Marketing Theory and Practice and the International Journal of Integrated Marketing Communication, plus Ad Age Research Reports.
I’ve had marketing expert appearances on MSNBC TV http://on.msnbc.com/1uwfUEH NPR radio, news, business and sports radio across U.S. and in the International Business Times, Forbes, MS Money, MSN, Fox News, Fox Business, Variety, The Baltimore Sun, Yahoo News, and AFP stories in Canada, U.K., France, Germany, Belgium, Switzerland, Bangkok, Taiwan, Philippians, Malaysia and China
To download my CV visit: chroniclevitae.com/people/20156-keith-a-quesenberry/profile