16 Free Tools for Digital and Social Media Marketing.

Are you looking for ways to improve and practice digital and social media marketing? Below is a list of valuable free online tools you can use now to test and learn various digital and social media strategies and tactics.

1. Google Trends (trends.google.com/trends). You can use Google Trends to identify topic ideas for blogs, websites, social media posts or other online digital content. Brainstorm ideas and then use Google Trends to compare topic options and to optimize content subjects. Look for data such as interest over time, interest by region, related topics, and related queries by category and type of search (Image, Video, News, Shopping).

2. Hemingway App (hemingwayapp.com). Clear, concise, and easy to read copy is essential to effective online writing for websites, email, social media posts and content marketing. Copy and paste your writing into this tool to identify areas for improvement including sentence readability, complicated phrases and words, over use of adverbs and adjectives, and passive voice. This can be great in a draft stage, but be careful not to lose your voice by over simplifying. You don’t have to follow all the recommendations.

3. SEO Analyzer (neilpatel.com/seo-analyzer). Search Engine Optimization is important to draw search traffic to your online content. This tool analyzes an existing website and up to two competitors. It provides scores and recommendations in key areas such as keywords, key phrases (long tail), alt tags, heading tags, meta descriptions, speed, back links, and indexed pages.

4. Google Competitor Research (www.google.com). Search marketing is important to digital strategy. Get insight into keywords and ad copy with competitor research in Google search. First, try different keyword phrases to determine which are used when people are looking to buy (commercial intent) or to learn about a topic (informational intent). Next, get alternative keyword ideas by scrolling to the bottom to see “Searches related to …” Then, view the ad formats, copy and landing pages competitors are using. For more see Gary Victory’s post on the Kissmetrics Blog.

5. Answer The Public (answerthepublic.com). The challenge of Content Marketing and Public Relations is to know what to create. Answer the Public provides auto suggest results based on Google and Bing data. Enter a keyword and get questions people are asking based on the Five Ws of journalism and more (who, what, where, when, why, how, are, can, will). It also provides lists of related prepositions, comparisons and topics. There is a graphical interface and you can download results in a CSV file.

6. Zurmo (demo.zurmo.com/demos/stable/app/index.php/zurmo/default/login). Customer Relationship Management holds other digital efforts together. Have you wondered what it is like to work within an online CRM system if you don’t have one? Zurmo provides a live demo of their open source CRM application with social integration. Filled with test data, you can find an active customer email list, create a task for a follow up, create an opportunity, schedule a meeting, search a leads list, find opportunities, and add a note to colleagues.

7. Banner Sketch (bannersketch.eu). Display advertising can be an important way to increase sales, improve brand awareness and raise share of voice. Banner Sketch is a free web banner ad generator. Select your size and shape, choose colors and background, enter text and frame, add a border and color, and create the banner. The tool supports both moving (gif) and stationary banners with templates and allows you to upload your own photos.

8. Viral Video Chart (adage.com/section/the-viral-video-chart/674). Viral Advertising Videos can be a successful part of a digital and social media strategy. But how do you know what will go viral? While there are no guarantees you can see what has worked in the past and what is working right now. Ad Age’s Viral Video Chart tracks the weekly top viral videos by total social media views provided by Visible Measures.

9. Headline Analyzer (coschedule.com/headline-analyzer). Headlines drive traffic, shares, search results and opens. Use CoSchedule’s Headline Analyzer to improve headlines for websites, blogs, social media posts and email subject lines. After a free sign up, analysis includes word balance of common, uncommon, emotional and power words. It also analyzes length, keywords and sentiment with suggested improvements and provides Google search and email subject line previews.

10. Likealyzer (likealyzer.com/). Do you want some insights into what works for brands on Facebook? Metlwater has created Likealyzer to analyze Facebook brand performance by front page, about, activity, response and engagement. Scores are provided for each category along with specific recommendations and similar pages for brand competitor comparison. Valuable summaries include posts per day, average post length, pages liked, number of events and number of native videos. Also see response rate, response time, people talking about this, total page likes and engagement rate.

11. Followerwonk (moz.com/followerwonk). Followerwonk is a Twitter tool created by Moz to find, analyze and optimize for social growth. With influencer marketing becoming the fastest growing part of digital and social media this tool can help identify top influencers by bios/profiles. You can also analyze influencer followers and analyze the users they follow. Logging in with your Twitter account provides insights into brand current followers, and provides tracking of new and lost followers.

12. Mobile-Friendly Test (search.google.com/test/mobile-friendly). Are you looking for a simple way to test if your web page is mobile-friendly? Try Google’s mobile-friendly test site. This tool provides a nice preview of what your website looks like on a mobile device. It also provides details on any issues found with suggestions for improvement.

13. SimilarWeb (similarweb.com). SimilarWeb provides a report on any website with estimates on total visits over time by mobile and desktop, average visit duration, pages per visit, bounce rate, and traffic by country. It also provides traffic by source from direct, referrals, search (organic and paid), social, email and display ad. Within each of these categories you get a look at each source by percentage such as websites for referrals and social media channels for social. SimilarWeb also provides audience interests, visited websites and competitor/similar websites.

14. Website Grader (website.grader.com). Website Grader is a tool created by HubSpot to analyze websites for inbound marketing across the categories of performance, SEO, mobile and security. Enter your website and email address and you are sent a customized report for factors such as page size, page requests, and page speed. It also looks at browser caching, page redirects, compression, and render blocking. SEO is analyzed by page titles, meta description, headlines, and site map.

15. Psycho-Demographic Profile (applymagicsauce.com). Personalization is an important strategy in digital and social media. This tool gathers information from your Facebook and Twitter accounts to give you a look at the digital footprints you are leaving and what marketers can predict about you from that data. Get ideas about how to target digital and social media content. But also consider the ethical ramifications of accessing and using this behavioral targeting information.

16. Native Ad Quiz (marketplace.org/2013/12/03/tech/quiz-story-ad). Native Ads have become an important part of digital advertising, content marketing and social media strategy. Test your knowledge in this quiz to determine the difference between journalism stories and advertising stories. Then determine best practices for creating native ads and ensure you follow FTC requirements for native advertising.

These are just some of the free online tools I have found to be helpful. For a more complete and updated list of over 300 free and paid tools and resources see postcontrolmarketing.com/links.

Over 300 Social Media Tools and Resources for 2018.

Looking for the latest social media tools and resources to research, plan, execute, monitor, report and optimize your social media strategy? Below is a list with links to over 300 sites and apps to improve your social media efforts and knowledge. All links have been checked and updated with new tools included, old ones removed and new short descriptions of each have been added. Links are divided into 10 categories: Social Media Monitoring & Metrics; Online Data Collection & Analytics; Social Media Content Creation & Data Visualization; Social Content Scheduling & Automation; Social Media and Digital Media Research; Trade Associations, Awards, Conference; Social Media News & Insights; Social Media Podcasts; Social Media/Digital Training & Certification; and Social Media Channels.

Social Media Monitoring & Metrics

Agora Pulse (social media management tool): www.agorapulse.com

Agora Pulse Free Tools (Facebook barometer, Twitter report card, Facebook page contests): agorapulse.com/free-social-media-marketing-tools

Audiense (Twitter analytics): audiense.com/twitter-analytics

Brandwatch (social listening and analytics): brandwatch.com

Brand24 (social media monitoring): brand24.com

Buzzsumo (content analytics): buzzsumo.com

Cision (social monitoring and analytics): httcision.com/us/products/ps-social-software

Clarabridge (customer experience management and analytics): www.clarabridge.com

Crimson Hexagon (social media analytics): crimsonhexagon.com

Critical Mention (media monitoring): www.criticalmention.com

Google Alerts (monitoring): google.com/alerts

Hootsuite (social dashboard, scheduling, reporting): hootsuite.com

How Socialble (social media monitoring): howsociable.com

Iconosquare (analytics and management): iconosquare.com

Klear (influencer marketing platform): klear.com

Likealyzer (Facebook page analysis): likealyzer.com

Lithium (social media management): lithium.com

Meltwater (social media monitoring): meltwater.com/

Meltwater Impact (free content report): impact.meltwater.com

Mention (social media monitoring): mention.com/en/media-monitoring/social-media-monitoring-tools

Netbase (social analytics): netbase.com

Nielson Social (social content ratings): www.nielsensocial.com

NUVI (monitoring, analysis, reporting): www.nuvi.com

Oktopost (B2B social media management): oktopost.com

Oracle Social Cloud (listening, analytics, engagement): www.oracle.com/us/solutions/social

ReviewTrackers (online review management): reviewtrackers.com

Rival IQ (social media analytics: rivaliq.com

Salesforce: Social Studio (listening, publishing, engagement): marketingcloud.com/products/social-media-marketing/social-studio

Social Bakers (social media mangement): socialbakers.com

Social Blade (social media statistics): socialblade.com

Sprout Social (social media management): sproutsocial.com

Simply Measured (social analytics): simplymeasured.com

Social Mention (real time search and analysis): socialmention.com

Social Searcher (real time social search): social-searcher.com

Socially Devoted Meter (analyze response rate): socialbakers.com/resources/socially-devoted

Social Studio (enterprise social media management): salesforce.com/products/marketing-cloud/social-media-marketing/?mc=marketingcloud.com/products/social-media-marketing

Spredfast (enterprise social media management): spredfast.com

Sprinklr (unified customer experience mangement): www.sprinklr.com

SumoRank (analyze best Facebook page content): sumorank.com

Sysomos (social media management, analytics): www.sysomos.com

Talkwalker (social analytics and monitoring): talkwalker.com

Talkwalker Social Analytics Search (track campaigns and hashtags): talkwalker.com/social-media-analytics-search

Trackur (social monitoring and sentiment analysis): www.trackur.com

TrueSocialMetrics (social media analytics): truesocialmetrics.com

Twitonomy (Twitter analytics and monitoring): twitonomy.com

Viralwoot (social scheduler and analytics): viralwoot.com

Visible Measures (video monitoring and analytics): visiblemeasures.com

Unruly (social video insight): unruly.co

Yext Free Location Scan (location data analysis): yext.com/blog/2016/05/grow-business-free-location-scan-app

Zoho Social (social media management): zoho.com/social

Unmetric (social intelligence and analytics): unmetric.com

Online Data Collection & Analytics

Alexa (website statistics and analysis): alexa.com

Bottlenose (data analysis): bottlenose.com

Chartbeat (content intelligence and analytics): chartbeat.com

Comscore (cross platform measurement): comscore.com

Conversion Fly (online tracking): conversionfly.com

Cyfe (all-in-one dashboard): www.cyfe.com

Delmondo (Snapchat analytics): delmondo.co/snapchat-analytics-software/

Drip (ecommerce marketing automation): drip.co

Facebook Insights (Facebook analytics): facebook.com/help/search/?q=insights

Facebook Page Cost Calculator (Facebook ad cost tool): shiftcomm.com/facebook-page-cost-calculator

Foursquare Analytics: enterprise.foursquare.com/solutions/analytics

Google Analytics (website analytics): www.google.com/analytics

Google Analytics UTM Tracking URL Builder (online tracking): chrome.google.com/webstore/

Google Tag Manager (tracking): www.google.com/analytics/tag-manager

Google Tools (online data analysis): www.thinkwithgoogle.com/tools/

Google Trends (realtime online search analysis): www.google.com/trends

GRYTICS (Facebook Group analytics): grytics.com

IBM Watson Analytics: ibm.com/analytics/watson-analytics

Instagram Insights (Instagram Analytics): blog.business.instagram.com/post/145212269021/new-business-tools

iSpionage (online competitor research): ispionage.com

Keyhole (real time hashtag tracker): keyhole.co

Keyword Tool (key word research): keywordtool.io

Kiss Metrics (behavioral analytics and engagement): www.kissmetrics.com

Klout (social sharing and impact measurement): klout.com

Kred (influence score and platform): kred.com

Leadpages (landing page creator, opt-in tools): leadpages.net

LinkedIn Analytics: linkedin.com/help/linkedin/answer/4499

ManageFlitter (Twitter tools and analytics): manageflitter.co

Moz Open Site Explorer (Inbound link tool): moz.com/researchtools/ose

New Share Counts (Twitter share counts tool): newsharecounts.com

Nexalogy (discover social conversations): nexalogy.com

Omgili (discussion, news, blog search): omgili.com

Pinterest Analytics: analytics.pinterest.com

Quantcast (website audience measurement): quantcast.com

RiteTag (trending hashtags): ritetag.com/hashtag-search

Ruzzit (trending videos, stories and images): ruzzit.com

SearchMetrics (enterprise content marketing): searchmetrics.com

SEMrush (online competitive intelligence): www.semrush.com

SharedCount (track URL shares and likes): www.sharedcount.com

Shopping Insights (online shopping trends): shopping.thinkwithgoogle.com

SimilarWeb (website stats and analytics comparison): similarweb.com

Snaplytics (automated story publishing and analytics): snaplytics.io/

Social Searcher (social media search): social-searcher.com

Soovle (search suggestions): soovle.co

Trendspottr (real time viral content, influencers): trendspottr.com

Tweetreach (Twitter analytics): tweetreach.com

Twitter Advanced Search: twitter.com/search-advanced

Twitter Analytics: analytics.twitter.com

Ubersuggest (keyword suggestion tool): ubersuggest.io

UVRX (social search): uvrx.com/social.html

WordStream (keyword tool): wordstream.com/keywords

Yost (SEO tool): yoast.com

YouGovProfiles (media planning, audience segmentation – UK): yougov.co.uk/profiler#

YouTube Analytics: www.youtube.com/analytics

YouTube Trending: www.youtube.com/feed/trending

Visio Sparks (Social media counts checker): visiospark.com/shared-counter

Social Media Content Creation & Data Visualization

Accelerated Mobile Pages Project (create fast web pages): www.ampproject.org

Adobe Kuler (color tool): color.adobe.com/create.color–wheel

Animaker (animated video tool): animaker.com

ANIMOTO (video creation tool): animoto.com

BIGVU (video creation tool): bigvu.tv

Botletter (create Messenger newsletters): botletter.com

Brandr (social content creation): getbrandr.com

Canva (design tool): www.canva.com

Chartbuilder (create charts): quartz.github.io/Chartbuilder

Chhirp (record audio for Twitter): cordproject.co/chhirp

Compressor by Pitchengine (automated social post creation): c.tiny.pr

Crello (design tool for social posts): crello.com

Curalate (visual commerce platform): curalate.com

Datawrapper (create charts and maps): datawrapper.de

DesignEvo (create custom logo designs): designevo.com

DesignWizard (online graphic design software): designwizard.com

Easelly (infographic tool): www.easel.ly

Emotional Marketing Analyzer (headline improvement): aminstitute.com/headline

Enhance (social image creation): hootsuite.com/products/mobile-apps

Facebook Creative Hub (create Facebook ads): facebook.com/ads/creativehub

Fastory (social story creation): fastory.io

Gifs (gif maker): gifs.com

Good Data (business intelligence tool): gooddata.com

Google Data Studio (data visualization): datastudio.google.com

Google Fonts: www.google.com/fonts

Google Image: images.google.com

Grammarly (proof reading and editing): grammarly.com

Headline Analyzer (optimize headlines): coschedule.com/headline-analyzer

Hemingway Editor (improve writing): hemingwayapp.com

Infogr.am (create charts, maps, graphics): infogr.am

Knowem (username and trademark database): knowem.com

LibreStock (free stock image search): librestock.com

Lumen5 (social video creation): lumen5.com

MetaShort (custom social links): metashort.co

Namechk (check usernames and URLs): namechk.com

NodeXL (social analysis and visualization): nodexl.codeplex.com

Opal (marketing collaboration platform): workwithopal.com

Over (social image, type, graphic tool): madewithover.com

Phonto (add text to photos): phon.to/

PicPlayPost (multiple media story creation): www.mixcord.co/partners/picplaypost.html

Pictaculous (color pallet generator): pictaculous.com

PicMonkey (photo editing, design): picmonkey.com

Piktochart (infographic maker): piktochart.com

Pixlr (photo editing): pixlr.com

Placeit (create mockups): placeit.net

Content Idea Generator (title maker): portent.com/tools/title-maker

Power BI (business intelligence): powerbi.microsoft.com

Promo (video creation): slide.ly/promo

Recite (visual quote creator): recite.com

Relay (resize, remix designs across social): relaythat.com

Ripl (animated video creation): ripl.com

Rocketium (create Buzzfeed style videos): rocketium.com

Screncast-O-Matic (screen recording): screencast-o-matic.com

Smartmockups (create product/post screen shots): smartmockups.com

Spark (create graphics, webpages, stories): spark.adobe.com

Stencil (social media image creation): getstencil.com

Story Slicer (edit social video): storyslicer.us

Studio (add layers to photos): madewithstudio.com

Tiny PNG (image compression): tinypng.com

TwistedWave (audio editor): twistedwave.com

Tweetroot (create Twitter word clouds): rubbledev.com/app/tweetroot-for-twitter

Typito (video creation): typito.com/go

Typorama (social graphic creation): apperto.com/typorama

Free Stock Photo Sites (updated list of free social images):  blog.Hootsuite.com

Videolicious (automatic video creation): videolicious.com

Word Swag (add text to photos): wordswag.co

Social Content Scheduling & Automation

Adobe Experience Manager (cross channel content management): adobe.com/marketing-cloud/enterprise-content-management.html

AdStage (paid marketing reporting and automation): www.adstage.io

Alltop (news and information aggregator): alltop.com

Bitly (link management platform): bitly.com

Buffer (schedule and track social posts): bufferapp.com

Contentgems (content discovery): contentgems.com

ContentStudio (content discovery and management): contentstudio.io

CoSchedule (cross channel marketing calendar): coschedule.com

dlvr.it (automated social posting): dlvr.it

DrumUp (content curation tool): https://drumup.io

Edgar (social media audimation and scheduler): meetedgar.com

Flipboard (content curation tool): flipboard.com/

Google Programmatic (automatic online ad buying): thinkwithgoogle.com/programmatic-guide/

Google Photos (free photo storage): google.com/photos/

IFTTT (cross app task automation): ifttt.com

Later (schedule Instagram posts): later.com

List-O-Matic (list management): accessify.com/tools-and-wizards/developer-tools/list-o-matic

MissingLett_r (automated social campaigns): missinglettr.com

Nuzzle (newsfeed, curation): nuzzel.com

OptinMonster (auto lead generation): optinmonster.com

Outbrain (native ad platform): outbrain.com

PixelMe (URL shortener and retargeting): pixelme.me

Post Planner (content recommendations): www.postplanner.com

Scoop It Content Director (content marketing automation): scoop.it

Short Stack (create contests, giveaways, landing pages): www.shortstack.com

Slack (team collaboration): slack.com

SocialOomph (social discovery and automation): www.socialoomph.com

Social Warefare (WordPress social sharing automation): warfareplugins.com

Tailwind (Pinterest/Instagram discovery and scheduling): tailwindapp.com

Thunderclap (synchronize crowd social): thunderclap.it

Tint (social content aggregator): tintup.com

Twittimer (schedule cross platform social posts): twittimer.com

TweetBot (Twitter client): tapbots.com/tweetbot

TweetDeck (Twitter client): https://tweetdeck.en.softonic.com

Uberflip (B2B content creation): uberflip.com

Woodbox (create contests, giveaways, campaigns): woobox.com

Zapier (automate workflows across apps): zapier.com

Zendesk (social customer service system): www.zendesk.com

Social Media & Digital Media Research

Adobe Digital Index (research on digital marketing): cmo.com/adobe-digital-index.html

Affinio (audience interest analysis): www.affin.io/

Facebook IQ (consumer and ad insights): facebook.com/iq

Forrester (social media research findings): www.forrester.com/Social-Media

Gallap (social media research reports): www.gallap.com

Global Web Index (consumer survey data insights): www.globalwebindex.net

IBM Watson Analytics for Social Media (holistic view of consumers, market, competitors from millions online sources): ibm.com/marketplace/cloud/social-media-data-analysis/us/en-us

Interbrand Best Brands (global ranking of brands): interbrand.com

Kantar Media SRDS (insights for media planners and buyers): srds.com

Millard Brown BrandZ Reports (global brand equity ranking): millwardbrown.com/brandz

Nielsen Social Media Reports (social media research reports): www.nielsensocial.com

Pew Research Center (US social research reports): www.pewinternet.org

Roper Center (public opinion research): www.ropercenter.uconn.edu

Simmons (consumer survey research): simmonssurvey.com

Social Explorer (easy access to US demographic data): www.socialexplorer.com

Social Media Collective (social media research reporting): socialmediacollective.org

Statista (research statistics portal): www.statista.com

Think With Google (online consumer research insights): thinkwithgoogle.com

YouGov BrandIndex (brand perception ranking): brandindex.com

Trade Associations, Awards, Conferences

Brand Innovators (marketer conference): brand-innovators.com/events

Content Marketing World (content marketing conference): www.contentmarketingworld.com

INBOUND (content marketing conference): www.inbound.com

INTEGRATE (IMC conference): imc.wvu.edu/integrate

Online Media Marketing Awards (online marketing awards): www.mediapost.com/ommaawards

Social Media Marketing World (social media conference): www.socialmediaexaminer.com/smmworld

Social Media Strategies Summit (social media conference): socialmediastrategiessummit.com

Social Media Week (social media conference): socialmediaweek.org

Summit (customer experience conference): summit.adobe.com/na

SXSW (new media/technology conference): sxsw.com

SXSWedu (conference and competition): http://www.sxswedu.com

The Webby Awards (Internet awards): www.webbyawards.com

The Shorty Awards (social media awards): shortyawards.com

The Mashies (digital awards): mashable.com/mashies

Word of Mouth Marketing Association: womma.org

Social Media News & Insights

Amy Porterfield (online marketing expert): amyporterfield.com

Australia ACCC (social media regulation – Australia): accc.gov.au/business/advertising-promoting-your-business/social-media

Chris Brogan (online marketing expert): http://chrisbrogan.com/blog

Christopher S. Penn(online marketing expert): christopherspenn.com

Jeff Bullas (online marketing expert): jeffbullas.com

Canadian Competition Bureau Guides (social media regulation – Canada): http://www.competitionbureau.gc.ca/

Content Marketing Institute (content marketing experts): contentmarketinginstitute.com/blog

Convince & Convert (social media experts): www.convinceandconvert.com

FTC Disclosures (social media regulation – U.S.): www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

Gartner Digital Marketing (digital marketing experts): blogs.gartner.com/digital-marketing

Grow (social media expert – Mark Shaefer: www.businessesgrow.com

Hubspot’s Inbound Hub (content marketing experts): blog.hubspot.com

ISPEN Guidance (social media regulation – international): icpen.org/initiatives

Marketing Profs (digital marketing experts): www.marketingprofs.com

Mashable Social Media (digital marketing news): mashable.com/social-media

RazerSocial (social media experts): www.razorsocial.com/blog

Scott Monty (digital marketing expert): scottmonty.com

Social Media Examiner (social media experts): www.socialmediaexaminer.com

Social Media Explorer (social media news): www.socialmediaexplorer.com

Social Media Marketing Magazine (social media news): www.smmmagazine.com

Social Media Today (social media news): socialmediatoday.com

Social Mouths (social media experts): socialmouths.com/blog

Social Media Law Bulletin (social media law insights): www.socialmedialawbulletin.com

The Digital Garage (online learning): digitalgarage.withgoogle.com

UK CMA Guidance (social media regulation – UK): gov.uk/government/publications/online-reviews-and-endorsements-advice-for-businesses

YouTube Video Creators (YouTube video expert): www.youtube.com/videocreators

WOMMA Code of Ethics (social media ethical guidelines): womma.org/ethics

WOMMA Free Resources (social media regulation guidelines): womma.org/free-womm-resources

Social Media/Marketing Podcasts

Amy Porterfield: amyporterfield.com/category/podcast

Behind the Numbers: An eMarketer Podcast: emarketer.com/Article/Behind-Numbers-eMarketer-Podcast

Buffer Podcast: buffer.com/podcast

Content Inc.: contentmarketinginstitute.com/content-inc-podcast

The Content Experience: convinceandconvert.com/podcasts/shows/content-experience-show

Experience This!: convinceandconvert.com/podcasts/shows/experience-this

Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast

Marketing Marvels: convinceandconvert.com/podcasts/shows/marketing-marvels-podcast

Marketing Smarts Podcast: www.marketingprofs.com/podcasts

Social Media Examiner: www.socialmediaexaminer.com/tag/podcast

Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast

The Art of Paid Traffic Podcast: rickmulready.com/category/aoptpodcast

The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast

The Full Monty: scottmonty.com/p/podcast.html

The Marketing Book Podcast: www.artillerymarketing.com/marketing-book-podcast

The Marketing Companion: businessesgrow.com/podcast-the-marketing-companion-2

This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast

Social Media/Digital Marketing Training & Certification

Adobe Software (Certifications): training.adobe.com/training/courses

Bing/Yahoo! Ads (Certification): advertise.bingads.microsoft.com/en-us/resources/training

Blogging University (WordPress): dailypost.wordpress.com/blogging-university

Cision (Certification & Accreditation): cision.com/us/resources/university-program

Code Academy: codecademy.com

Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter

Conversion Marketing (Certification): Leadpages: convertedu.com/courses

Facebook Blueprint (Certification): facebook.com/blueprint

Google Partners (Adwords Certification): support.google.com/partners

Google Analytics Academy (Certification): analyticsacademy.withgoogle.com

Hootsuite Academy (Certification): hootsuite.com/education

HubSpot Academy (Certification): academy.hubspot.com

Meltwater (Certification): Coming Soon … www.meltwater.com

Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365

Professional Certified Marketer – Digital Marketing (Certification): ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx

Salesforce Trailhead (Badges and Certification): trailhead.salesforce.com Or academic-alliance.salesforce.com/business-specialist

Snapchat Explore (Certification): forbusiness.snapchat.com/blog/introducing-explore/

The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy

Social Media Channels

Wikipedia List of Social Networking Sites: en.wikipedia.org/wiki/List_of_social_networking_websitesAlso Download Overdrive Interactive’s 2018 Social Media Map for a list of social media channels and categories:

For an continuously updated list visit: postcontrolmarketing.com/links