Publications

Articles Written (click on blue link):

“Shedding Light on Dark Social Media” Social Media Today

“Understanding the Power of “I Want To” for Effective Social Media Marketing.” Equities.com

“4 Mobile Micro-Moments To Drive Effective Social Media Marketing.” COMMPRO

“Programmatic: A Growing Part of Social Media Strategy.” Social Media Today

“How B2B Sales Can Benefit from Social Selling.” Harvard Business Review (HBR Weekly Hotlist)

“Where Business to Business Sales Start.” Business Mirror

“Fix Your Social Media Strategy by Taking It Back to Basics.” Harvard Business Review

“Fix Your Social Media Strategy.” Business Mirror

“Fix Your Social Media Strategy.” Qatar Tribune

“Voice Search Is Exploding and Digital Strategy Will Never Be the Same.” Entrepreneur

“Social Media Is Too Important to Be Left to the Marketing Department.” Harvard Business Review (HBR Weekly Hotlist)

“Social Media Is too Important to Be Left to the Marketing Department.” Business Mirror

“Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies.” Social Media Today

“William Shakespeare Holds the Key to a Great Super Bowl Ad.” Time Magazine

“How B2B Marketers Can Get Started with Social Media.” Harvard Business Review

“Conducting a Social Media Audit.” Harvard Business Review

“Treat Customers As Co-authors, Not Targets, and Hit a Marketing Bullseye.” Entrepreneur

“How to Use Native Ads to Support Your Social Media Marketing. Social Media Examiner

“How to Create a Social Media Marketing Plan.” Social Media Examiner

“How to Combine Text and Visual Content for Better Social Engagement.” Social Media Examiner

“8 Ways to Improve Customer Relationships With Social Media.” Social Media Examiner

“5 Ways to Spur Action for Your Social Media Tactics.” Social Media Examiner

“Harness the Power of Personas for Social Media Marketing.” Marketing Profs

“Three Ways to Customize Content Across Social Channels for Greater Response.” Marketing Profs

“Big Data Hype: Don’t Forget the Big Idea.” Social Media Today

“FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts.” Social Media Today

“Can You Win the Content Marketing Arms Race?” Social Media Today

“The Power of Storytelling in Social Media Marketing.” Social Media Today

“How To Integrate Social Media Into Your Marketing Strategy.” Ad Age Research Reports