2019 Social Media Update: Top Social Media Channels By Category

Multichannel social media strategy: Social media is no longer a small experimental part of marketing. Social media spending represents 12% of marketing budgets and is expected to increase to 20% in five years. Social media is also seen as an essential part of digital marketing which has surpassed traditional with digital ad spending reaching 54% of total ad sales. Today brands must go beyond the top three social platforms or simply continue to use current brand social platforms. As social media plans become more sophisticated with a combination of organic and paid content how do you decide among the over 200 social media platforms? To simplify this process the chart below lists social options in eight categories by key characteristics and top platforms per category.

How to select social media platforms for a multichannel social media strategy plan for marketing, advertising and public relations.Audience Size and Engagement: Total audience size is important when selecting a social media platform within which to invest your time and money. Yet tradition measures of monthly active users or unique monthly visitors only tell part of the story. A user could visit a platform once a month and be included in audience size. Engagement is another important factor that looks at how active those users are on the platform. How many users are daily users and how much time are they spending per day or session?

Target Audience Demographics: How active is your target audience on each platform? Define  target audience by demographic characteristics such as gender, education, income, ethnicity and age. Look for social media platforms popular with your target age group. Be sure to look at both monthly active and daily active users by age. A high percent of Millennials may be monthly users of Facebook but if you look at daily usage they may be spending more time on Instagram. If your target is Gen Y, Snapchat may have the highest daily usage.

Target Audience Psychographics: Not all people in a generation have the same interests, therefore it is also important to define target audience with psychographic variables such as, values, beliefs and interests. People interested in crafts, fashion, the environment, or gaming may be active on other social media platforms where those interests are popular such as Reddit, Pinterest, Forums or Twitch.

Target Business Category: Not all purchase decisions are considered in the same social media channels. Therefore also consider type of business. Is the brand B2C or B2B? What industry is it in? Is it a local or national company? Does the brand offer online sales, in-person or a combination of both? The type of business could make other social media channels more relevant to a plan such as LinkedIn, TripAdvisor or Yelp.

Target Communication Objective: Finally, consider the communications objective. A plan to build brand awareness may work best with Facebook, YouTube and Buzzfeed. A plan to improve customer response may work better in Twitter and Messenger for customer support and Google My Business for customer reviews. A B2B lead generation plan may best leverage Blogs, Podcasts, LinkedIn and Slack. A direct sales plan for a multinational fashion brand could work best with Instagram, Pinterest, WhatsApp and WeChat.

Now that you know what to consider in selecting plans. What are the latest social media channels? Bellow is a list of the top three or more social media channels divided into eight key characteristic categories.

Social Networks: These are the websites and apps that connect people sharing personal or professional interests through profiles, groups, posts and updates. Facebook has 2.4 billion monthly users (1.6 billion active daily) and is by far the largest social media channel of any of the categories. LinkedIn is the dominate business/professional social network growing to 590 million users (260 million active monthly).

Social Messaging: Instant messaging platforms are chat applications created around social networks for communication on mobile phones with less limits and more features than traditional texting. Facebook Messenger has grown to 1.3 billion users but is still behind Facebook owned WhatsApp with 1.5 billion users (1 billion active daily). Other popular messaging apps include WeChat with 1 billion month active users mostly  in the Chinese market and Viber with 1 billion users popular in Eastern European countries. Slack is the business messaging service with 10 million daily active users providing opportunities for B2B.

Blogs and Forums: Blogs are websites that contain posts or articles in reverse chronological order that include hyperlinks and usually allow commenting. Forums are online discussion sites where people hold conversations via threads around common interests and topics. WordPress is the top blogging platform with 409 million users viewing over 20 billion blog pages a month. Tumblr (owned by Yahoo) is the short-form blog focused more on photos and video and less text with 463 million blog accounts but usage has dropped this year to 370 monthly visitors from a previous high of 642 million. Medium is a blogging platform focused on higher quality blog content with a subscription model that pays content creators. Medium has grown to 225 million monthly visitors. Blogger is a simpler platform with less customize options and is owned by Google. Recent stats estimate 85 million monthly visitors to blogger.com down from 167 million in 2017. To find forums try directories and search options including BoardReader, ProBoards, or Omgili.

Microblogging: Microblogs are a form of traditional blogging where the posts are limited by content length or file size. The leader in Microblogging continues to be Twitter with 321 million monthly active users (126 million active daily), but this is down 9 million from last year. Pinterest is the social pin board dedicated to visual discovery, collection and sharing that limits posts to single images or video. Pinterest has grown to over 250 million monthly active users. TikTok is the new app with 15-second videos that has replaced now defunct Musical.ly. Estimates put TikTok at 130 million monthly active users. An another alternative to Musical.ly is the short video music oriented app Triller, which some estimate at 29 million users worldwide. Many people miss Vine since Twitter shut the app down. The creators of Vine promise a new short form looping video app called Byte that will be launching soon.

Media Sharing: This category is for social media channels developed mainly for the sharing of image or video media. YouTube is the lead video sharing site with 1.9 billion monthly active users and an average 60 minutes spent per mobile viewing session. Instagram (owned by Facebook) is the quality photo sharing social channel that has grown to 1 billion active monthly users with 500 million active daily. Snapchat is a photo- and video-sharing messaging service in which media and messages are only available for a short time before disappearing. Snapchat’s monthly active users total 301 million with 190 million active daily. LinkedIn owned Slideshare has 80 million users focused on sharing business oriented content with 80% of traffic coming from search.

Live Streaming Video: Top live video channels include Periscope with last reported numbers of 10 million users and 1.9 million daily active users. Facebook Live is a big competitor with Facebook emphasizing live video in the newsfeed. Facebook claims 8 billion video views per day or 100 million hours (includes all video). Instagram Live works in Instagram Stories which has 500 million daily active users. Instagram launched a new long form video platform IGTV, but reports indicate they have struggle to boost user numbers. For niche audiences Amazon owned Twitch is a live streaming platform attracting gamers with 140 million unique monthly users and 15 million active daily.

Geosocial: Geosocial is a type of social networking where user-submitted (GPS) location data connects users with local people, businesses and events. The innovator in this category is Foursquare, but the platform has dropped to 7 million monthly users for location discovery while its app Swarm has only 2.1 million monthly users for checking-in. However, Swarm users spend an average of ten times longer on the app versus Foursquare. Marketers can leverage Google geosocial features though Google My Business that adds businesses to Google location search and Google Maps and includes ratings and reviews. Facebook Check-Ins are the geosocial feature in Facebook that is good for increasing reach, generating awareness and has ratings and review features. Instagram Location has locations that integrates with Facebook Places. Snapchat offers geosocial features with Snapchat Geofilters. Another consideration in this category is Nextdoor, which is a private location-based social network that has 236,000 active neighborhoods.

Ratings and Reviews: Reviews are reports that give someone’s opinion about the quality of a product, service or performance. Ratings are a measurement of how good or bad something is expressed on a scale. Yelp is the innovator in crowdsourced ratings and reviews representing a broad range of interests. Yelp has 132 million active monthly users and over 184 million reviews. For travel related businesses TripAdvisor has 490 million active monthly users and 730 million reviews. This social channel provides reviews of travel-related content and travel forums. Amazon attracts 197 million monthly visitors and has been reported as being the largest single source of Internet consumer reviews. Angie’s List is the long time subscription based ratings and review site with crowdsourced reviews of local businesses that has merged with HomeAdvisor to create more than 22 million monthly users. Ratings and reviews should also be tracked on Google My Business. If you are in the human resources or the recruitment industry, company reviews on Glassdoor are important as it gets 60 million visits a month by perspective employees. Ratings and Reviews are also important on the video sharing platform YouTube as many a Vlogger reviews products and services on their channels.

Social Bookmarking: Social bookmarking sites are online services that allow users to save, comment on, and share bookmarks of web documents or links. Social bookmarking sites have also expanded into content discovery and curation tools. Reddit is one of the top social bookmarking social platforms with 330 million users. Digg is the social news site that aggregates publisher’s streams via peer evaluation of voting up content for sharing. Digg has reached 12 million visitors a month up from a low of 3 million several years ago. StumbleUpon was a discovery engine that found web content based on user ratings. It shut down in 2018., but has emerged as part of the new platform Mix which adds curation of websites into collections to be found and shared. Buzzfeed is a content discovery platform with a monthly audience or over 650 million. Buzzfeed has become a cross-platform network creating its own content with popular channels on Facebook, Snapchat, and YouTube and offers native advertising opportunities for brands. NowThis creates video news to distribute to other social network feeds with 2.6 billion monthly video views. And Imgur focuses on sharing the most viral image and gif memes attracting 400 million visits a month.

Social Knowledge: Social knowledge channels are web-based information exchanges where users search topics or ask questions and get answers from real people. This includes social sites such as wikis and question and answer websites. Wikipedia is the big one with 374 million unique monthly visitors and over 71,000 active contributors to over 5.6 million articles in English. Brands cannot created their own pages, but should monitor for misinformation. Yahoo! Answers is a community question and answer site that attracts 145 million visitors a month. Quora is the question and answer site that focuses on higher quality content and attracts 300 million unique visitors a month. Ask.fm is a global social site based on user profiles and questions attracting 43 million monthly users. Question and answer sites are good for customers engagement, thought leadership and marketing research. YouTube also comes under this category as a destination for How-To, DIY and Education videos.

Podcasts: Podcasts are a series of episodes of digital audio or video content delivered automatically through subscription. Podcast consumption has grown in the US to 90 million monthly listeners. iTunes is the innovator in Podcasting and hosts over 550,000 active podcasts. Other social platforms to consider are SoundCloud, which is the global online audio platform that enables users to upload, record, promote, and share their original works. SoundCloud has 175 million monthly active listeners with a lot of Podcast content being produced and shared. Another option is TuneIn, which has 75 million users and 5.7 million podcasts. iHeartRadio, the internet radio platform owned by iHeartMedia features podcasts. Amazon owned Audible has also expanded beyond audio books to podcast distribution. For the video version of podcasts, called a vlog, YouTube is a top destination.

This is by far, not a comprehensive list of social channel options, but it does give an update on the top channels by category to choose the best for your social strategy. What social platforms have you found to be the most effective in your social media strategy?

337 Tools and Resources to Improve Your Social Media Strategy for 2019.

Social media success begins with strategic planning. Too often we jump into social media without a broader strategy or simply keep doing what we’ve done in the past on the same social channels we opened years ago. Now is a great time to review current efforts. In Social Media Strategy and the article “Fix Your Social Media Strategy by Taking It Back to Basics” I suggest a five step process for developing a social media plan:

  1. Situation analysis (target market, social media audit, business objectives)
  2. Develop key insights and a big idea (create engaging content of value)
  3. Select social media channels (add and subtract for target and big idea)
  4. Integrate with other business functions and traditional marketing
  5. Link business objectives to social media metrics (then budget, schedule and run)

To create, execute, measure and optimize this social media plan you’ll tools and resources. This list of 337 tools and resources can help in each of these steps for Social Media Monitoring & Metrics (55), Online Data Collection & Analytics (61), Social Media Content Creation & Data Visualization (80), Social Content Scheduling & Automation (38), and Social Media & Digital Media Research (20).

To further your knowledge of social media I have also included a list of relevant social media Trade Associations, Awards, Conferences, sources for Social Media News & Insights (29), Social Media/Marketing Podcasts (18), and Social Media/Digital Marketing Training & Certifications (21).

Top List of Social Media Strategy Tools for 2019

Social Media Monitoring & Metrics

  1. Agora Pulse (social media management tool): www.agorapulse.com
  2. Agora Pulse Free Tools (Facebook barometer, Twitter report card, Facebook page contests): agorapulse.com/free-social-media-marketing-tools
  3. Audiense (Twitter analytics): audiense.com/twitter-analytics
  4. Brandwatch (social listening and analytics): brandwatch.com
  5. Brand24 (social media monitoring): brand24.com
  6. Buzzsumo (content analytics): buzzsumo.com
  7. Cision (social monitoring and analytics): cision.com/us/products/ps-social-software
  8. Clarabridge (customer experience management and analytics): www.clarabridge.com
  9. Crimson Hexagon (social media analytics): crimsonhexagon.com
  10. Critical Mention (media monitoring): www.criticalmention.com
  11. Google Alerts (monitoring): google.com/alerts
  12. Hootsuite (social dashboard, scheduling, reporting): hootsuite.com
  13. How Socialble (social media monitoring): howsociable.com
  14. HYP3R (location based social listening): hyp3r.com
  15. Iconosquare (analytics and management): iconosquare.com
  16. Klear (influencer marketing platform): klear.com
  17. Likealyzer (Facebook page analysis): likealyzer.com
  18. Lithium (social media management): lithium.com
  19. Meltwater (social media monitoring): meltwater.com/
  20. Meltwater Impact (free content report): impact.meltwater.com
  21. Mention (social media monitoring): mention.com/en/media-monitoring/social-media-monitoring-tools
  22. Netbase (social analytics): netbase.com
  23. Nielsen Social (social content ratings): www.nielsensocial.com
  24. NUVI (monitoring, analysis, reporting): www.nuvi.com
  25. Oktopost (B2B social media management): oktopost.com
  26. Oracle Social Cloud (listening, analytics, engagement): www.oracle.com/us/solutions/social
  27. Podium (customer messaging and review platform): podium.com
  28. Reputology (review monitoring and management): reputology.com
  29. ReviewTrackers (online review management): reviewtrackers.com
  30. Rival IQ (social media analytics): rivaliq.com
  31. Salesforce: Social Studio (listening, publishing, engagement): marketingcloud.com/products/social-media-marketing/social-studio
  32. Simply Measured (social analytics): simplymeasured.com
  33. Social Bakers (social media management): socialbakers.com
  34. Social Blade (social media statistics): socialblade.com
  35. Social Mention (real-time search and analysis): socialmention.com
  36. Social Searcher (real-time social search): social-searcher.com
  37. Socially Devoted Meter (analyze response rate): socialbakers.com/resources/socially-devoted
  38. Social Studio (enterprise social media management): salesforce.com/products/marketing-cloud/social-media-marketing
  39. Spredfast (enterprise social media management): spredfast.com
  40. Sprinklr (unified customer experience mangement): www.sprinklr.com
  41. Sprout Social (social media management): sproutsocial.com
  42. SumAll (social media automation): sumall.com
  43. SumoRank (analyze best Facebook page content): sumorank.com
  44. Sysomos (social media management, analytics): www.sysomos.com
  45. Talkwalker (social analytics and monitoring): talkwalker.com
  46. Talkwalker Social Analytics Search (track campaigns and hashtags): talkwalker.com/social-media-analytics-search
  47. Trackur (social monitoring and sentiment analysis): www.trackur.com
  48. TrueSocialMetrics (social media analytics): truesocialmetrics.com
  49. Twitonomy (Twitter analytics and monitoring): twitonomy.com
  50. Viralwoot (social scheduler and analytics): viralwoot.com
  51. Visible Measures (video monitoring and analytics): visiblemeasures.com
  52. Unruly (social video insight): unruly.co
  53. Yext Free Location Scan (location data analysis): yext.com/blog/2016/05/grow-business-free-location-scan-app
  54. Zoho Social (social media management): zoho.com/social
  55. Unmetric (social intelligence and analytics): unmetric.com

Online Data Collection & Analytics

  1. Alexa (website statistics and analysis): alexa.com
  2. Bottlenose (data analysis): bottlenose.com
  3. Chartbeat (content intelligence and analytics): chartbeat.com
  4. Comscore (cross-platform measurement): comscore.com
  5. Conversion Fly (online tracking): conversionfly.com
  6. Cyfe (all-in-one dashboard): www.cyfe.com
  7. Datarama (cross channel analytics/insights): datorama.com
  8. Delmondo (Snapchat analytics): delmondo.co/snapchat-analytics-software
  9. Drip (e-commerce marketing automation): drip.co
  10. Facebook Insights (Facebook analytics): facebook.com/help/search/?q=insights
  11. Facebook Page Cost Calculator (Facebook ad cost tool): shiftcomm.com/facebook-page-cost-calculator
  12. Foursquare Analytics: enterprise.foursquare.com/solutions/analytics
  13. Google Analytics (website analytics): www.google.com/analytics
  14. Google Analytics UTM Tracking URL Builder (online tracking): chrome.google.com/webstore
  15. Google Tag Manager (tracking): www.google.com/analytics/tag-manager
  16. Google Tools (online data analysis): www.thinkwithgoogle.com/tools
  17. Google Trends (real-time online search analysis): www.google.com/trends
  18. GRYTICS (Facebook Group analytics): grytics.com
  19. IBM Watson Analytics (data AI): ibm.com/analytics/watson-analytics
  20. Instagram Insights (Instagram analytics): blog.business.instagram.com/post/145212269021/new-business-tools
  21. iSpionage (online competitor research): ispionage.com
  22. Keyhole (real-time hashtag tracker): keyhole.co
  23. Keyword Tool (keyword research): keywordtool.io
  24. Kiss Metrics (behavioral analytics and engagement): www.kissmetrics.com
  25. Klout (social sharing and impact measurement): klout.com
  26. Kred (influence score and platform): kred.com
  27. Leadpages (landing page creator, opt-in tools): leadpages.net
  28. LinkedIn Analytics: linkedin.com/help/linkedin/answer/4499
  29. ManageFlitter (Twitter tools and analytics): manageflitter.co
  30. Moz Open Site Explorer (Inbound link tool): moz.com/researchtools/ose
  31. New Share Counts (Twitter share counts tool): newsharecounts.com
  32. Nexalogy (discover social conversations): nexalogy.com
  33. Omgili (discussion, news, blog search): omgili.com
  34. Origami Logic (data analysis/insights): origamilogic.com
  35. Pinterest Analytics: analytics.pinterest.com
  36. Quantcast (website audience measurement): quantcast.com
  37. RiteTag (trending hashtags): ritetag.com/hashtag-search
  38. Ruzzit (trending videos, stories, and images): ruzzit.com
  39. SearchMetrics (enterprise content marketing): searchmetrics.com
  40. SEMrush (online competitive intelligence): www.semrush.com
  41. Serpstat (SEO tool/platform): serpstat.com
  42. SharedCount (track URL shares and likes): www.sharedcount.com
  43. Shopping Insights (online shopping trends): shopping.thinkwithgoogle.com
  44. SimilarWeb (website stats and analytics comparison): similarweb.com
  45. Snaplytics (automated story publishing and analytics): snaplytics.io
  46. Social Searcher (social media search): social-searcher.com
  47. Soovle (search suggestions): soovle.co
  48. Tableau Your Data (data analysis/visualization): tableauyourdata.com
  49. TrendKite (PR analytics): trendkite.com
  50. Trendspottr (real-time viral content, influencers): trendspottr.com
  51. Tweetreach (Twitter analytics): tweetreach.com
  52. Twitter Advanced Search: twitter.com/search-advanced
  53. Twitter Analytics: analytics.twitter.com
  54. Ubersuggest (keyword suggestion tool): ubersuggest.io
  55. UVRX (social search): uvrx.com/social.html
  56. WordStream (keyword tool): wordstream.com/keywords
  57. Yoast (SEO tool): yoast.com
  58. YouGovProfiles (media planning, audience segmentation – UK): yougov.co.uk/profiler#
  59. YouTube Analytics: www.youtube.com/analytics
  60. YouTube Trending: www.youtube.com/feed/trending
  61. Visio Sparks (Social media counts checker): visiospark.com/shared-counter

Social Media Content Creation & Data Visualization

  1. Accelerated Mobile Pages Project (create fast web pages): www.ampproject.org
  2. Adobe Kuler (color tool): color.adobe.com/create.color–wheel
  3. Animaker (animated video tool): animaker.com
  4. ANIMOTO (video creation tool): animoto.com
  5. Answer the Public (content ideas tool): answerthepublic.com
  6. BeLive (live streaming video software): belive.tv
  7. BIGVU (video creation tool): bigvu.tv
  8. Bot Builder (set up and manage conversations): https://recast.ai/bot-builder
  9. Botletter (create Messenger newsletters): botletter.com
  10. Brandr (social content creation): getbrandr.com
  11. Camtasia (screen recording/video editing): techsmith.com/video-editor
  12. Canva (design tool): www.canva.com
  13. Chartbuilder (create charts): quartz.github.io/Chartbuilder
  14. Chhirp (record audio for Twitter): cordproject.co/chhirp
  15. Compressor by Pitchengine (automated social post creation): c.tiny.pr
  16. Crello (design tool for social posts): crello.com
  17. Curalate (visual commerce platform): curalate.com
  18. Datawrapper (create charts and maps): datawrapper.de
  19. DesignEvo (create custom logo designs): designevo.com
  20. DesignWizard (online graphic design software): designwizard.com
  21. Easelly (infographic tool): www.easel.ly
  22. Ecam (live video production): ecamm.com
  23. Emotional Marketing Analyzer (headline improvement): aminstitute.com/headline
  24. Enhance (social image creation): hootsuite.com/products/mobile-apps
  25. Facebook Creative Hub (create Facebook ads): facebook.com/ads/creativehub
  26. Fastory (social story creation): fastory.io
  27. Free Stock Photo Sites (updated list of free social images): blog.Hootsuite.com
  28. Funnelytics (free digital marketing funnel mapping): funnelytics.io
  29. Gifs (gif maker): gifs.com
  30. Good Data (business intelligence tool): gooddata.com
  31. Google Data Studio (data visualization): datastudio.google.com
  32. Google Fonts: www.google.com/fonts
  33. Google Image: images.google.com
  34. Grammarly (proofreading and editing): grammarly.com
  35. Headline Analyzer (optimize headlines): coschedule.com/headline-analyzer
  36. Hemingway Editor (improve writing): hemingwayapp.com
  37. Infogram (create charts, maps, graphics): infogram.com
  38. Knowem (username and trademark database): knowem.com
  39. LibreStock (free stock image search): librestock.com
  40. Loomly (social media calendar and publishing): loomly.com
  41. Lumen5 (social video creation): lumen5.com
  42. ManyChat (bot builder for Facebook Messenger): manychat.com
  43. MetaShort (custom social links): metashort.co
  44. Microsoft Bot Framework (build and manage bots): dev.botframework.com
  45. Namechk (check usernames and URLs): namechk.com
  46. NodeXL (social analysis and visualization): nodexl.codeplex.com
  47. Opal (marketing collaboration platform): workwithopal.com
  48. Over (social image, type, graphic tool): madewithover.com
  49. Pexels (CC0 photos): pexels.com
  50. Phonto (add text to photos): phon.to
  51. PicPlayPost (multiple media story creation): www.mixcord.co/partners/picplaypost.html
  52. Pictaculous (color pallet generator): pictaculous.com
  53. PicMonkey (photo editing, design): picmonkey.com
  54. Piktochart (infographic maker): piktochart.com
  55. Pixlr (photo editing): pixlr.com
  56. Placeit (create mockups): placeit.net
  57. Content Idea Generator (title maker): portent.com/tools/title-maker
  58. Power BI (business intelligence): powerbi.microsoft.com
  59. Promo (video creation): slide.ly/promo
  60. Recite (visual quote creator): recite.com
  61. Relay (resize, remix designs across social): relaythat.com
  62. Ripl (animated video creation): ripl.com
  63. Rocketium (create Buzzfeed style videos): rocketium.com
  64. Screncast-O-Matic (screen recording): screencast-o-matic.com
  65. Smartmockups (create product/post screen shots): smartmockups.com
  66. Socialab (LinkedIn network visualization and analysis): socilab.com
  67. Spark (create graphics, web pages, stories): spark.adobe.com
  68. Stencil (social media image creation): getstencil.com
  69. Story Slicer (edit social video): storyslicer.us
  70. Streamlabs (video streaming software): streamelements.com
  71. Studio (add layers to photos): madewithstudio.com
  72. Tiny PNG (image compression): tinypng.com
  73. TwistedWave (audio editor): twistedwave.com
  74. Tweetroot (create Twitter word clouds): rubbledev.com/app/tweetroot-for-twitter
  75. Typito (video creation): typito.com/go
  76. Typorama (social graphic creation): apperto.com/typorama
  77. Unsplash (free license photos): unsplash.com
  78. Videolicious (automatic video creation): videolicious.com
  79. vMix (live streaming video production): vmix.com
  80. Word Swag (add text to photos): wordswag.co
  81. Zapier (integrate apps to automate tasks: zapier.com

Social Content Scheduling & Automation

  1. Adobe Experience Manager (cross-channel content management): adobe.com/marketing-cloud/enterprise-content-management.html
  2. AdStage (paid marketing reporting and automation): www.adstage.io
  3. Alltop (news and information aggregator): alltop.com
  4. Bitly (link management platform): bitly.com
  5. Buffer (schedule and track social posts): bufferapp.com
  6. Contentgems (content discovery): contentgems.com
  7. ContentStudio (content discovery and management): contentstudio.io
  8. CoSchedule (cross-channel marketing calendar): coschedule.com
  9. dlvr.it (automated social posting): dlvr.it
  10. DrumUp (content curation tool): drumup.io
  11. Edgar (social media automation and scheduler): meetedgar.com
  12. Flipboard (content curation tool): flipboard.com
  13. Google Programmatic (automatic online ad buying): thinkwithgoogle.com/programmatic-guide
  14. Google Photos (free photo storage): google.com/photos
  15. IFTTT (cross-app task automation): ifttt.com
  16. Later (schedule Instagram posts): later.com
  17. List-O-Matic (list management): accessify.com/tools-and-wizards/developer-tools/list-o-matic
  18. MissingLett_r (automated social campaigns): missinglettr.com
  19. Nuzzel (newsfeed, curation): nuzzel.com
  20. OptinMonster (auto lead generation): optinmonster.com
  21. Outbrain (native ad platform): outbrain.com
  22. PixelMe (URL shortener and retargeting): pixelme.me
  23. Post Planner (content recommendations): www.postplanner.com
  24. Scoop It Content Director (content marketing automation): scoop.it
  25. Short Stack (create contests, giveaways, landing pages): www.shortstack.com
  26. Slack (team collaboration): slack.com
  27. SocialOomph (social discovery and automation): www.socialoomph.com
  28. Social Warefare (WordPress social sharing automation): warfareplugins.com
  29. Tailwind (Pinterest/Instagram discovery and scheduling): tailwindapp.com
  30. Thunderclap (synchronize crowd social): thunderclap.it
  31. Tint (social content aggregator): tintup.com
  32. Twittimer (schedule cross-platform social posts): twittimer.com
  33. TweetBot (Twitter client): tapbots.com/tweetbot
  34. TweetDeck (Twitter client): tweetdeck.en.softonic.com
  35. Uberflip (B2B content creation): uberflip.com
  36. Woodbox (create contests, giveaways, campaigns): woobox.com
  37. Zapier (automate workflows across apps): zapier.com
  38. Zendesk (social customer service system): www.zendesk.com

Social Media & Digital Media Research

  1. Adobe Digital Index (research on digital marketing): cmo.com/adobe-digital-index.html
  2. Affinio (audience interest analysis): www.affin.io
  3. Facebook IQ (consumer and ad insights): facebook.com/iq
  4. Forrester (social media research findings): www.forrester.com/Social-Media
  5. Gallup (social media research reports): www.gallup.com
  6. Global Web Index (consumer survey data insights): www.globalwebindex.net
  7. IBM Watson Analytics for Social Media (holistic view of consumers, market, competitors from millions of online sources): ibm.com/marketplace/cloud/social-media-data-analysis/us/en-us
  8. Interbrand Best Brands (global ranking of brands): interbrand.com
  9. IRI Worldwide (predictive analytics and big data AI) iriworldwide.com
  10. Kantar Media SRDS (insights for media planners and buyers): srds.com
  11. Millward Brown BrandZ Reports (global brand equity ranking): millwardbrown.com/brandz
  12. Nielsen Social Media Reports (social media research reports): www.nielsensocial.com
  13. Pew Research Center (US social research reports): www.pewinternet.org
  14. Roper Center (public opinion research): www.ropercenter.uconn.edu
  15. Simmons (consumer survey research): simmonssurvey.com
  16. Social Explorer (easy access to US demographic data): www.socialexplorer.com
  17. Social Media Collective (social media research reporting): socialmediacollective.org
  18. Statista (research statistics portal): www.statista.com
  19. Think With Google (online consumer research insights): thinkwithgoogle.com
  20. YouGov BrandIndex (brand perception ranking): brandindex.com

Trade Associations, Awards, Conferences

  1. Brand Innovators (marketer conference): brand-innovators.com/events
  2. Content Marketing World (content marketing conference): www.contentmarketingworld.com
  3. INBOUND (content marketing conference): www.inbound.com
  4. INTEGRATE (IMC conference): imc.wvu.edu/integrate
  5. Online Media Marketing Awards (online marketing awards): www.mediapost.com/ommaawards
  6. Social Media Marketing World (social media conference): www.socialmediaexaminer.com/smmworld
  7. Social Media Strategies Summit (social media conference): socialmediastrategiessummit.com
  8. Social Media Week (social media conference): socialmediaweek.org
  9. Summit (customer experience conference): summit.adobe.com/na
  10. SXSW (new media/technology conference): sxsw.com
  11. SXSWedu (conference and competition): sxswedu.com
  12. The Webby Awards (Internet awards): www.webbyawards.com
  13. The Shorty Awards (social media awards): shortyawards.com
  14. The Mashies (digital awards): mashable.com/mashies
  15. Word of Mouth Marketing Association: womma.org

Social Media News & Insights

  1. Amy Porterfield (online marketing expert): amyporterfield.com
  2. Australia ACCC (social media regulation – Australia): accc.gov.au/business/advertising-promoting-your-business/social-media
  3. Chris Brogan (online marketing expert): chrisbrogan.com/blog
  4. Christopher S. Penn(online marketing expert): christopherspenn.com
  5. Jeff Bullas (online marketing expert): jeffbullas.com
  6. Canadian Competition Bureau Guides (social media regulation – Canada): www.competitionbureau.gc.ca
  7. Content Marketing Institute (content marketing experts): contentmarketinginstitute.com/blog
  8. Convince & Convert (social media experts): www.convinceandconvert.com
  9. FTC Disclosures (social media regulation – U.S.): www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
  10. Gartner Digital Marketing (digital marketing experts): blogs.gartner.com/digital-marketing
  11. Grow (social media expert – Mark Schaefer: www.businessesgrow.com
  12. Hubspot’s Inbound Hub (content marketing experts): blog.hubspot.com
  13. ICPEN Guidance (social media regulation – international): icpen.org/initiatives
  14. Marketing Profs (digital marketing experts): www.marketingprofs.com
  15. Mashable Social Media (digital marketing news): mashable.com/social-media
  16. RazorSocial (social media experts): www.razorsocial.com/blog
  17. Scott Monty (digital marketing expert): scottmonty.com
  18. Social Media Examiner (social media experts): www.socialmediaexaminer.com
  19. Social Media Explorer (social media news): www.socialmediaexplorer.com
  20. Social Media Lab (weekly social media experiments): agorapulse.com/social-media-lab
  21. Social Media Marketing Magazine (social media news): www.smmmagazine.com
  22. Social Media Today (social media news): socialmediatoday.com
  23. Social Mouths (social media experts): socialmouths.com/blog
  24. Social Media Law Bulletin (social media law insights): www.socialmedialawbulletin.com
  25. The Digital Garage (online learning): digitalgarage.withgoogle.com
  26. UK CMA Guidance (social media regulation – UK): gov.uk/government/publications/online-reviews-and-endorsements-advice-for-businesses
  27. YouTube Video Creators (YouTube video expert): www.youtube.com/videocreators
  28. WOMMA Code of Ethics (social media ethical guidelines): womma.org/ethics
  29. WOMMA Free Resources (social media regulation guidelines): womma.org/free-womm-resources

Social Media/Marketing Podcasts

  1. Amy Porterfield: amyporterfield.com/category/podcast
  2. Behind the Numbers: An eMarketer Podcast: emarketer.com/Article/Behind-Numbers-eMarketer-Podcast
  3. Buffer Podcast: buffer.com/podcast
  4. Content Inc.: contentmarketinginstitute.com/content-inc-podcast
  5. The Content Experience: convinceandconvert.com/podcasts/shows/content-experience-show
  6. Experience This!: convinceandconvert.com/podcasts/shows/experience-this
  7. Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast
  8. Marketing Marvels: convinceandconvert.com/podcasts/shows/marketing-marvels-podcast
  9. Marketing Smarts Podcast: www.marketingprofs.com/podcasts
  10. Social Media Examiner: www.socialmediaexaminer.com/tag/podcast
  11. Social Media Lab by Angora Pulse: itunes.apple.com/us/podcast/social-media-lab/
  12. Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast
  13. The Art of Paid Traffic Podcast: rickmulready.com/category/aoptpodcast
  14. The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast
  15. The Full Monty: scottmonty.com/p/podcast.html
  16. The Marketing Book Podcast: www.artillerymarketing.com/marketing-book-podcast
  17. The Marketing Companion: businessesgrow.com/podcast-the-marketing-companion-2
  18. This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast

Social Media/Digital Marketing Training & Certification

  1. Adobe Software (Certifications): training.adobe.com/training/courses
  2. Academy of Influencer Marketing (courses): education.traackr.com
  3. Bing/Yahoo! Ads (Certification): advertise.bingads.microsoft.com/en-us/resources/training
  4. Blogging University (WordPress): dailypost.wordpress.com/blogging-university
  5. Cision (Certification & Accreditation): cision.com/us/resources/university-program
  6. Code Academy (free coding classes in HTML, CSS, JAVA, Sass, Python, etc.): codecademy.com
  7. Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter
  8. Conversion Marketing (Certification): Leadpages: convertedu.com/courses
  9. Facebook Blueprint (Certification): facebook.com/blueprint
  10. Google Partners (Adwords Certification): support.google.com/partners
  11. Google Analytics Academy (Certification): analyticsacademy.withgoogle.com
  12. Hootsuite Academy (Certification): hootsuite.com/education
  13. HubSpot Academy (Certification): academy.hubspot.com
  14. Lynda (Learn Software from Adobe Creative Cloud to Google Analytics): www.lynda.com
  15. Meltwater (Certification): Coming Soon … www.meltwater.com
  16. Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365
  17. Professional Certified Marketer – Digital Marketing (Certification): ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx
  18. Salesforce Trailhead (Badges and Certification): trailhead.salesforce.com Or academic-alliance.salesforce.com/business-specialist
  19. Snapchat Explore (Certification): forbusiness.snapchat.com/blog/introducing-explore/
  20. The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy
  21. Twitter Flight School (Badge): twitterflightschool.com