2018 Social Media Update: Top Social Media Channels By Category

This is my yearly update on the latest social media channels and stats. Social media success is dependent upon smart planning. In Social Media Strategy  I lay out a five step process that includes a (1) situation analysis (target market, social media audit, setting business objectives), (2) developing key insights and a big idea, (3) selecting social media channels, (4) integrating other business functions, and (5) linking business objectives to social media metrics with KPI’s in each channel.The third step of selecting social channels to fit your brand, target and content can be overwhelming with so many options. Some list thousands of social media sites and apps, Wikipedia has over 200 and Brian Solis’s Conversation Prism 5.0 has over 200 in 28 categories. To simplify I have divided social media channels into 9 categories by key characteristics and list the top 3 or more channels in each.

Social Networks: These are the websites and apps that connect people sharing personal or professional interests through profiles, groups, posts and updates. Facebook now has 2.2 billion monthly users (1.45 billion active daily) and is by far the largest social media channel of any of the categories. Some new features on Facebook include Watch Party which lets people join a live stream with friends so everyone can watch and comment together. The Groups tab brings all groups together in one place and a Join Group button embeds on websites and the dating feature matches users up with others who opted in for a dating profile. The new Facebook Ad Manager has been redesigned for efficiency and insights for optimization plus new education products. LinkedIn is the dominate business/professional social network growing to 562 million users in over 200 countries with opportunities for recruitment, professional networking/development, B2B prospecting, and social advertising to professionals. New LinkedIn features include an active status notification and you can add video to the Summary and Experience sections of your profile. Trending topics has been added to the feed showing trends related to a member’s connections and content preferences. Smart replies uses artificial intelligence to suggest replies to the messages received.

Social Messaging: Instant messaging are chat applications created around social networks for communication on mobile phones with less limits and more features than traditional texting. Facebook Messenger has grown to 1.3 billion users but is still behind Facebook owned WhatsApp with 1.5 billion users. Messenger gets new features like video with emphasis on customer service and bots. New features on Messenger include redesigning the app to be simpler, cleaner and faster with AR camera effects. New WhatsApp features include payments to send and receive money, the ability to delete sent messages, groups descriptions, group video calling, location and time stickers, plus Apple CarPlay and YouTube integration. Other popular messenger apps include Kik (300 million) that is popular with younger users age 13 to 23, Viber (900 million) which is popular in Eastern European countries, and Line (217 million) which is popular in Asian Pacific countries.

Blogs and Forums: Blogs are websites that contain posts or articles in reverse chronological order that include hyperlinks and usually allow commenting. Forums are online discussion sites also called message boards where people hold conversations via threads around common interests and topics. WordPress is the top blogging platform growing to 409 million users viewing over 21.5 billion blog pages a month with top media and marketing publishers including CNN, CBS Radio, TED, TechCrunch, the NFL, and UPS. WordPress has introduced new user center improvements. Tumblr (owned by Yahoo) is the short-form blog focused more on photos and video and less text that has growth to 409 million blog accounts and 737 million unique monthly visitors. Like other social media Tumblr has advertising options and has recently introduced a new safe mode feature to help tone down their adult content reputation. Blogger was the first major blogging platform and is owned by Google. Recent stats estimate 95 million monthly visitors to blogger.com down from 167 million in 2017. Blogger is a simpler platform with less customize options and is hosted on Google servers versus self-hosting available on WordPress. Other blogging considerations are Medium which has grown to 163 million monthly visitors while Typepad has dropped to around 14 million monthly visitors, Squarespace claims hundreds of thousands of blogs published on its platform and Wix also supports blogs. To find forums try directories and search options including BoardReader, ProBoards, or Omgili.

Microblogging: Microblogs are a form of traditional blogging where the posts are limited by length of content or file size. The innovator and leader in Microblogging continues to be Twitter which has grown to 330 million monthly active users with 500 million tweets sent everyday with an option for Twitter Ads. Twitter is great for real time news discovery, has become a second screen for live events and has become a mainstay for social media customer service. New Twitter features include doubling the character limit to 280, redesigned desktop site and mobile app to be lighter, faster and easier, Anti-Harassment and Cyberbullying Features, Moments for everyone, a new explore tab that combines moments, trends and search, and safer DMs. Pinterest is the social pin board dedicated to visual discovery, collection and sharing that limits posts to single images or video with captions of 500 characters and one link in the bio. Pinterest has grown to over 200 million monthly active users. The site is dominated by women, but many new signups are men. Pinterest is the place for topics such as DIY, travel, holidays, event planning, recipes and decorating. New Pinterest features center around visual search for consumers and for marketers through Pinterest Ads. Vine was the micro-video platform built on 6 second videos that shut down in January 2017, but you can still access an archive of videos. A non-Twitter owned new video app called V2 (Vine 2) may be coming. Musical.ly has captured the young teen market with instant music videos growing to 60 million monthly active users and over 200 million app downloads. The app creates 15-second videos and lets you add popular songs, add filters and effects with hashtags. Original shows are being added to Musical.ly via Viacom, NBCU and Hearst. It reaches 14% of teen and young adult US consumers. Clammr was a short form audio sharing social media app, but it shut down last summer.

Media Sharing: This category is for social media channels developed mainly for the sharing of image or video media. YouTube is the original video sharing site with over 1 billion users or 1/3 of all people on the Internet with many shifting TV viewing on this channel. YouTube is a great place for content marketing, original shows, social media ads and video bloggers that provide reviews. The channel is good for brand content marketing or influencer marketing with YouTube stars. Also consider YouTube Music and YouTube TV. Recently YouTube added new live streaming tools and features. Instagram (owned by Facebook) is the quality photo sharing social channel first created as an app that has grown to over 800 million active monthly users with 500 million active daily. It is a good place for fan engagement, social ads and user generated brand content. It continues to add Snapchat like features. New Instagram features include redesigning its Explore tab, with Topic Channels to browse by topics, new group video chat, and AR camera effects for photos and video. Snapchat is a photo- and video-sharing messaging service in which media and messages are only available for a short time before disappearing. It has grown its monthly active users to 300 million and its daily active users to 187 million. Snapchat delivers an impressive daily reach of 41% to 18-34 year olds in the US and average time spent per day is over 30 minutes. It offers innovative social ads and has a new design that is easier to use that may attract older users. Also consider Flickr (owned by Yahoo) which has 90 million active monthly users with up to 25 million photos shared a day, Vimeo with 170 million monthly active viewers for niche video audiences and LinkedIn owned Slideshare with 80 million users is great for business and content marketing with 80% of traffic coming from search.

Live streaming video continues to expand with Periscope  as a leader with 10 million users and 1.9 million daily active users. Facebook Live is a big competitor with Facebook pushing Live video. Facebook claims 8 billion video views per day or 100 million hours (includes all video). Music.ly has also jumped into live video with the Live.ly app for live video with streams viewable in Music.ly and has reported 4.6 million monthly active users. Early innovator Meerkat shut down, but its developers released the new group video chat app HouseParty that is very popular with teens but still only 2 million monthly users.

Geosocial: Geosocial is a type of social networking where user-submitted (GPS) location data connects users with local people, businesses and events. The innovator and leader in this category is Foursquare, now called Foursquare City Guide, with 50 million monthly active users and 105 million venues around the world. Swarm is a separate app for checking in, but marketers reach consumers on Swarm through Foursquare. Foursquare is great for businesses with physical locations and offers options for social ads with robust location analytics. Marketers can leverage Google geo-location features though Google My Business that adds businesses to Google location search and Google Maps and includes ratings and reviews. Facebook Check-Ins are the geo-location feature in Facebook that provides valuable benefits to marketers. It is good for increasing reach, generating awareness and has ratings and review features. Instagram Location has added locations with integration to Facebook Places. Both are great ways to increase exposure for businesses and events for search by location versus hashtag. Other considerations in this category are Nextdoor, which is a private location-based social network with 160,000 active neighborhoods with social ad options. Alignable is a more B2B focused social channel. It helps build relationship between local businesses and creates a community around referrals. Other social networks also offer geo-location features such as Snapchat Geofilters.

Ratings and Reviews: Reviews are reports that give someone’s opinion about the quality of a product, service or performance. Ratings are a measurement of how good or bad something is expressed on a scale. The top general social channel in this channel is Yelp with 174 million active monthly users and 155 million reviews. Yelp is the early innovator in crowdsourced ratings and reviews. Founded in 2004 it has grown city by city and can be very influential on sales for many businesses. Yelp offers many social ad options. For travel related businesses TripAdvisor has 390 million active monthly users and 435 million reviews. This social channel provides reviews of travel-related content and travel forums. TripAdisor offers many free and paid tools for marketing. Amazon attracts 80 million monthly visitors, has over 152 million active accounts and offers over 183 million products. Amazon has also been reported as being the largest single source of Internet consumer reviews. Angie’s List is the long time subscription based ratings and review site with crowdsourced reviews of local businesses. Starting with review of local contractors the service has moved on to cover much more such as health care and auto care. Angie’s list first removed its pay wall and now is combining with HomeAdvisor to create more than 22 million monthly users. Angie’s List also offers social ad options. Citisearch is an online city guide that was one of the earliest review sites. However, Citisearch has lost most of its traffic to Yelp. Ratings and reviews should also be tracked on Google My Business.

Social Bookmarking: Social bookmarking sites are online services that allow users to save, comment on, and share bookmarks of web documents or links. Social bookmarking sites have also expanded into content discovery and curation tools. Reddit is one of the top social bookmarking social channels and has 330 million users. If handled correctly Reddit could be a great way for a product, service or organization to get discovered – especially in a specific category or topic called Subreddits. Reddit has also started offer social ad solutions with big brands like Coca-Cola, Toyota and Duracell running campaigns. Digg is the social news site that aggregates publisher’s streams via peer evaluation of voting up content for sharing. Digg has made a rebound since its relaunch growing from under 3 million monthly active users in 2012 to nearly 13 million visitors a month. Digg is a good place for content marketing and also social advertising. StumbleUpon is the discovery engine that finds and recommends web content to users who can rate web pages, photos and videos. StumbleUpon has dropped to roughly 11 million visitors a month. This social channel is good for content marketing, influencer marketing and attracts 120,000 brands leveraging social ads. Buzzfeed is more on the content discovery side of this category but has attracted a lot of attention with an audience or over 650 million. The big opportunity for marketing with Buzzfeed is social ads and the social company is now growing to be a cross-platform network including popular channels on Facebook, Snapchat, and YouTube. Buzzfeed focuses on advertising partners who help create “content that is worth sharing.” Related to Buzzfeed is NowThis News, which creates video news to distribute to other social network feeds. This news for social company started by former Huffington Post heads has grown to 2.6 billion monthly video views and is now expanding into long-form programming, original shows and investigative journalism. Content marketing options may be limited but NowThis has formed partnerships with advertisers such as MEC to make branded marketing videos for agency clients. NowThis and Chase created a campaign targeting Millennials last summer. Social Bookmarking innovator Del.icio.us was officially closed to a read only site in 2017.

Social Knowledge: Social knowledge channels are web-based information exchanges where users can search topics or ask questions and get answers from real people. This includes social sites such as wikis and question and answer websites. Wikipedia is the big one with 374 million unique monthly visitors and over 71,000 active contributors to over 5.6 million articles in English. Marketers should monitor their Wikipedia pages, but cannot make changes themselves. The question and answer sites could be good for content creation, thought leadership and influencer marketing. Yahoo! Answers is a community question and answer site launched in 2005. Yahoo! Answers went mobile for the first time in late 2016 and attracts 317 million visitors a month. Yahoo! Answers Now mobile app has improved features such as notifications and questions sent to experts in categories for better answers. Quora is the newer question and answer site that focuses on higher quality content. This social knowledge channel rose in a short time to 200 million unique visitors a month. This channel could especially be good for building thought leadership. Quora has added an “Ask Me Anything” service called Writing Sessions, offers Knowledge Prizes as incentives for experts to answer questions, a new editor to create more visible and organized answers, and also offers social ads. Ask.fm is a fairly new entrant to this category being bought by Ask.com. This global social site enables users to create profiles and send each other questions. Ask.fm has 10 million unique monthly users and does offer social ads. Also consider Answers.com, ChaCha, WikiAnswers (now part of Answers.com).

Podcasts: Podcasts are a series of episodes of digital audio or video content delivered automatically through subscription. Podcasting provides a great opportunity for content marketing with brands creating their own shows or native advertising where brands can sponsor influencers. Podcast consumption has grown in the US to 67 million monthly listeners. iTunes is the innovator in Podcasting with the name coming from the Apple iPod. Some estimate there are over 200,000 million Podcasts on iTunes – a number that has doubled since 2013. But not all Podcasts are on iTunes. Other social channels to consider are SoundCloud, which is the global online audio platform that enables users to upload, record, promote, and share their original works. SoundCloud now has 175 million monthly active listeners with a lot of Podcast content being produced and shared. iHeartRadio, the internet radio platform owned by iHeartMedia (formally Clear Channel Radio) also features Podcasts. iHeartRadio used to call them Shows On Demand, but has embraced the term Podcast and iHeartRadio has over 100 million registered users. Stitcher is an on-demand internet radio service that provides news, radio and podcasts. Stitcher delivers free online streaming to over 16 million monthly listeners and could grow as it is now available for Apple Car Play. The latest consideration in Podcasts would also be Audible, which is the audio book distribution channel owned by Amazon. This big player in audio books has now branched out into Podcasts. Another option is TuneIn, which has 75 million users and 5.7 million podcasts.

One other consideration is that there are social media channels that are more popular in specific countries. If you are a global brand you want to look into usage by country and consider channel such as QZone, WeChat, VKontakte, Odnoklassniki and others. This is by far, not a comprehensive list of social channel options, but it does give an update on the top channels in each category to choose the best for your social strategy.

Over 300 Social Media Tools and Resources for 2018.

Looking for the latest social media tools and resources to research, plan, execute, monitor, report and optimize your social media strategy? Below is a list with links to over 300 sites and apps to improve your social media efforts and knowledge. All links have been checked and updated with new tools included, old ones removed and new short descriptions of each have been added. Links are divided into 10 categories: Social Media Monitoring & Metrics; Online Data Collection & Analytics; Social Media Content Creation & Data Visualization; Social Content Scheduling & Automation; Social Media and Digital Media Research; Trade Associations, Awards, Conference; Social Media News & Insights; Social Media Podcasts; Social Media/Digital Training & Certification; and Social Media Channels.

Social Media Monitoring & Metrics

Agora Pulse (social media management tool): www.agorapulse.com

Agora Pulse Free Tools (Facebook barometer, Twitter report card, Facebook page contests): agorapulse.com/free-social-media-marketing-tools

Audiense (Twitter analytics): audiense.com/twitter-analytics

Brandwatch (social listening and analytics): brandwatch.com

Brand24 (social media monitoring): brand24.com

Buzzsumo (content analytics): buzzsumo.com

Cision (social monitoring and analytics): cision.com/us/products/ps-social-software

Clarabridge (customer experience management and analytics): www.clarabridge.com

Crimson Hexagon (social media analytics): crimsonhexagon.com

Critical Mention (media monitoring): www.criticalmention.com

Google Alerts (monitoring): google.com/alerts

Hootsuite (social dashboard, scheduling, reporting): hootsuite.com

How Socialble (social media monitoring): howsociable.com

HYP3R (location based social listening): hyp3r.com

Iconosquare (analytics and management): iconosquare.com

Klear (influencer marketing platform): klear.com

Likealyzer (Facebook page analysis): likealyzer.com

Lithium (social media management): lithium.com

Meltwater (social media monitoring): meltwater.com/

Meltwater Impact (free content report): impact.meltwater.com

Mention (social media monitoring): mention.com/en/media-monitoring/social-media-monitoring-tools

Netbase (social analytics): netbase.com

Nielsen Social (social content ratings): www.nielsensocial.com

NUVI (monitoring, analysis, reporting): www.nuvi.com

Oktopost (B2B social media management): oktopost.com

Oracle Social Cloud (listening, analytics, engagement): www.oracle.com/us/solutions/social

ReviewTrackers (online review management): reviewtrackers.com

Rival IQ (social media analytics: rivaliq.com

Salesforce: Social Studio (listening, publishing, engagement): marketingcloud.com/products/social-media-marketing/social-studio

Social Bakers (social media management): socialbakers.com

Social Blade (social media statistics): socialblade.com

Sprout Social (social media management): sproutsocial.com

Simply Measured (social analytics): simplymeasured.com

Social Mention (real-time search and analysis): socialmention.com

Social Searcher (real-time social search): social-searcher.com

Socially Devoted Meter (analyze response rate): socialbakers.com/resources/socially-devoted

Social Studio (enterprise social media management): salesforce.com/products/marketing-cloud/social-media-marketing

Spredfast (enterprise social media management): spredfast.com

Sprinklr (unified customer experience mangement): www.sprinklr.com

SumoRank (analyze best Facebook page content): sumorank.com

Sysomos (social media management, analytics): www.sysomos.com

Talkwalker (social analytics and monitoring): talkwalker.com

Talkwalker Social Analytics Search (track campaigns and hashtags): talkwalker.com/social-media-analytics-search

Trackur (social monitoring and sentiment analysis): www.trackur.com

TrueSocialMetrics (social media analytics): truesocialmetrics.com

Twitonomy (Twitter analytics and monitoring): twitonomy.com

Viralwoot (social scheduler and analytics): viralwoot.com

Visible Measures (video monitoring and analytics): visiblemeasures.com

Unruly (social video insight): unruly.co

Yext Free Location Scan (location data analysis): yext.com/blog/2016/05/grow-business-free-location-scan-app

Zoho Social (social media management): zoho.com/social

Unmetric (social intelligence and analytics): unmetric.com

Online Data Collection & Analytics

Alexa (website statistics and analysis): alexa.com

Bottlenose (data analysis): bottlenose.com

Chartbeat (content intelligence and analytics): chartbeat.com

Comscore (cross-platform measurement): comscore.com

Conversion Fly (online tracking): conversionfly.com

Cyfe (all-in-one dashboard): www.cyfe.com

Delmondo (Snapchat analytics): delmondo.co/snapchat-analytics-software

Drip (e-commerce marketing automation): drip.co

Facebook Insights (Facebook analytics): facebook.com/help/search/?q=insights

Facebook Page Cost Calculator (Facebook ad cost tool): shiftcomm.com/facebook-page-cost-calculator

Foursquare Analytics: enterprise.foursquare.com/solutions/analytics

Google Analytics (website analytics): www.google.com/analytics

Google Analytics UTM Tracking URL Builder (online tracking): chrome.google.com/webstore

Google Tag Manager (tracking): www.google.com/analytics/tag-manager

Google Tools (online data analysis): www.thinkwithgoogle.com/tools

Google Trends (real-time online search analysis): www.google.com/trends

GRYTICS (Facebook Group analytics): grytics.com

IBM Watson Analytics (data AI): ibm.com/analytics/watson-analytics

Instagram Insights (Instagram analytics): blog.business.instagram.com/post/145212269021/new-business-tools

iSpionage (online competitor research): ispionage.com

Keyhole (real-time hashtag tracker): keyhole.co

Keyword Tool (keyword research): keywordtool.io

Kiss Metrics (behavioral analytics and engagement): www.kissmetrics.com

Klout (social sharing and impact measurement): klout.com

Kred (influence score and platform): kred.com

Leadpages (landing page creator, opt-in tools): leadpages.net

LinkedIn Analytics: linkedin.com/help/linkedin/answer/4499

ManageFlitter (Twitter tools and analytics): manageflitter.co

Moz Open Site Explorer (Inbound link tool): moz.com/researchtools/ose

New Share Counts (Twitter share counts tool): newsharecounts.com

Nexalogy (discover social conversations): nexalogy.com

Omgili (discussion, news, blog search): omgili.com

Pinterest Analytics: analytics.pinterest.com

Quantcast (website audience measurement): quantcast.com

RiteTag (trending hashtags): ritetag.com/hashtag-search

Ruzzit (trending videos, stories, and images): ruzzit.com

SearchMetrics (enterprise content marketing): searchmetrics.com

SEMrush (online competitive intelligence): www.semrush.com

SharedCount (track URL shares and likes): www.sharedcount.com

Shopping Insights (online shopping trends): shopping.thinkwithgoogle.com

SimilarWeb (website stats and analytics comparison): similarweb.com

Snaplytics (automated story publishing and analytics): snaplytics.io

Social Searcher (social media search): social-searcher.com

Soovle (search suggestions): soovle.co

TrendKite (PR analytics): trendkite.com

Trendspottr (real-time viral content, influencers): trendspottr.com

Tweetreach (Twitter analytics): tweetreach.com

Twitter Advanced Search: twitter.com/search-advanced

Twitter Analytics: analytics.twitter.com

Ubersuggest (keyword suggestion tool): ubersuggest.io

UVRX (social search): uvrx.com/social.html

WordStream (keyword tool): wordstream.com/keywords

Yoast (SEO tool): yoast.com

YouGovProfiles (media planning, audience segmentation – UK): yougov.co.uk/profiler#

YouTube Analytics: www.youtube.com/analytics

YouTube Trending: www.youtube.com/feed/trending

Visio Sparks (Social media counts checker): visiospark.com/shared-counter

Social Media Content Creation & Data Visualization

Accelerated Mobile Pages Project (create fast web pages): www.ampproject.org

Adobe Kuler (color tool): color.adobe.com/create.color–wheel

Animaker (animated video tool): animaker.com

ANIMOTO (video creation tool): animoto.com

BIGVU (video creation tool): bigvu.tv

Botletter (create Messenger newsletters): botletter.com

Brandr (social content creation): getbrandr.com

Canva (design tool): www.canva.com

Chartbuilder (create charts): quartz.github.io/Chartbuilder

Chhirp (record audio for Twitter): cordproject.co/chhirp

Compressor by Pitchengine (automated social post creation): c.tiny.pr

Crello (design tool for social posts): crello.com

Curalate (visual commerce platform): curalate.com

Datawrapper (create charts and maps): datawrapper.de

DesignEvo (create custom logo designs): designevo.com

DesignWizard (online graphic design software): designwizard.com

Easelly (infographic tool): www.easel.ly

Emotional Marketing Analyzer (headline improvement): aminstitute.com/headline

Enhance (social image creation): hootsuite.com/products/mobile-apps

Facebook Creative Hub (create Facebook ads): facebook.com/ads/creativehub

Fastory (social story creation): fastory.io

Free Stock Photo Sites (updated list of free social images): blog.Hootsuite.com

Gifs (gif maker): gifs.com

Good Data (business intelligence tool): gooddata.com

Google Data Studio (data visualization): datastudio.google.com

Google Fonts: www.google.com/fonts

Google Image: images.google.com

Grammarly (proofreading and editing): grammarly.com

Headline Analyzer (optimize headlines): coschedule.com/headline-analyzer

Hemingway Editor (improve writing): hemingwayapp.com

Infogram (create charts, maps, graphics): infogram.com

Knowem (username and trademark database): knowem.com

LibreStock (free stock image search): librestock.com

Lumen5 (social video creation): lumen5.com

MetaShort (custom social links): metashort.co

Namechk (check usernames and URLs): namechk.com

NodeXL (social analysis and visualization): nodexl.codeplex.com

Opal (marketing collaboration platform): workwithopal.com

Over (social image, type, graphic tool): madewithover.com

Pexels (CC0 photos): pexels.com

Phonto (add text to photos): phon.to

PicPlayPost (multiple media story creation): www.mixcord.co/partners/picplaypost.html

Pictaculous (color pallet generator): pictaculous.com

PicMonkey (photo editing, design): picmonkey.com

Piktochart (infographic maker): piktochart.com

Pixlr (photo editing): pixlr.com

Placeit (create mockups): placeit.net

Content Idea Generator (title maker): portent.com/tools/title-maker

Power BI (business intelligence): powerbi.microsoft.com

Promo (video creation): slide.ly/promo

Recite (visual quote creator): recite.com

Relay (resize, remix designs across social): relaythat.com

Ripl (animated video creation): ripl.com

Rocketium (create Buzzfeed style videos): rocketium.com

Screncast-O-Matic (screen recording): screencast-o-matic.com

Smartmockups (create product/post screen shots): smartmockups.com

Socialab (LinkedIn network visualization and analysis): socilab.com

Spark (create graphics, web pages, stories): spark.adobe.com

Stencil (social media image creation): getstencil.com

Story Slicer (edit social video): storyslicer.us

Studio (add layers to photos): madewithstudio.com

Tiny PNG (image compression): tinypng.com

TwistedWave (audio editor): twistedwave.com

Tweetroot (create Twitter word clouds): rubbledev.com/app/tweetroot-for-twitter

Typito (video creation): typito.com/go

Typorama (social graphic creation): apperto.com/typorama

Unsplash (free license photos): unsplash.com

Videolicious (automatic video creation): videolicious.com

Word Swag (add text to photos): wordswag.co

Social Content Scheduling & Automation

Adobe Experience Manager (cross-channel content management): adobe.com/marketing-cloud/enterprise-content-management.html

AdStage (paid marketing reporting and automation): www.adstage.io

Alltop (news and information aggregator): alltop.com

Bitly (link management platform): bitly.com

Buffer (schedule and track social posts): bufferapp.com

Contentgems (content discovery): contentgems.com

ContentStudio (content discovery and management): contentstudio.io

CoSchedule (cross-channel marketing calendar): coschedule.com

dlvr.it (automated social posting): dlvr.it

DrumUp (content curation tool): drumup.io

Edgar (social media automation and scheduler): meetedgar.com

Flipboard (content curation tool): flipboard.com

Google Programmatic (automatic online ad buying): thinkwithgoogle.com/programmatic-guide

Google Photos (free photo storage): google.com/photos

IFTTT (cross-app task automation): ifttt.com

Later (schedule Instagram posts): later.com

List-O-Matic (list management): accessify.com/tools-and-wizards/developer-tools/list-o-matic

MissingLett_r (automated social campaigns): missinglettr.com

Nuzzel (newsfeed, curation): nuzzel.com

OptinMonster (auto lead generation): optinmonster.com

Outbrain (native ad platform): outbrain.com

PixelMe (URL shortener and retargeting): pixelme.me

Post Planner (content recommendations): www.postplanner.com

Scoop It Content Director (content marketing automation): scoop.it

Short Stack (create contests, giveaways, landing pages): www.shortstack.com

Slack (team collaboration): slack.com

SocialOomph (social discovery and automation): www.socialoomph.com

Social Warefare (WordPress social sharing automation): warfareplugins.com

Tailwind (Pinterest/Instagram discovery and scheduling): tailwindapp.com

Thunderclap (synchronize crowd social): thunderclap.it

Tint (social content aggregator): tintup.com

Twittimer (schedule cross-platform social posts): twittimer.com

TweetBot (Twitter client): tapbots.com/tweetbot

TweetDeck (Twitter client): tweetdeck.en.softonic.com

Uberflip (B2B content creation): uberflip.com

Woodbox (create contests, giveaways, campaigns): woobox.com

Zapier (automate workflows across apps): zapier.com

Zendesk (social customer service system): www.zendesk.com

Social Media & Digital Media Research

Adobe Digital Index (research on digital marketing): cmo.com/adobe-digital-index.html

Affinio (audience interest analysis): www.affin.io

Facebook IQ (consumer and ad insights): facebook.com/iq

Forrester (social media research findings): www.forrester.com/Social-Media

Gallup (social media research reports): www.gallup.com

Global Web Index (consumer survey data insights): www.globalwebindex.net

IBM Watson Analytics for Social Media (holistic view of consumers, market, competitors from millions of online sources): ibm.com/marketplace/cloud/social-media-data-analysis/us/en-us

Interbrand Best Brands (global ranking of brands): interbrand.com

Kantar Media SRDS (insights for media planners and buyers): srds.com

Millward Brown BrandZ Reports (global brand equity ranking): millwardbrown.com/brandz

Nielsen Social Media Reports (social media research reports): www.nielsensocial.com

Pew Research Center (US social research reports): www.pewinternet.org

Roper Center (public opinion research): www.ropercenter.uconn.edu

Simmons (consumer survey research): simmonssurvey.com

Social Explorer (easy access to US demographic data): www.socialexplorer.com

Social Media Collective (social media research reporting): socialmediacollective.org

Statista (research statistics portal): www.statista.com

Think With Google (online consumer research insights): thinkwithgoogle.com

YouGov BrandIndex (brand perception ranking): brandindex.com

Trade Associations, Awards, Conferences

Brand Innovators (marketer conference): brand-innovators.com/events

Content Marketing World (content marketing conference): www.contentmarketingworld.com

INBOUND (content marketing conference): www.inbound.com

INTEGRATE (IMC conference): imc.wvu.edu/integrate

Online Media Marketing Awards (online marketing awards): www.mediapost.com/ommaawards

Social Media Marketing World (social media conference): www.socialmediaexaminer.com/smmworld

Social Media Strategies Summit (social media conference): socialmediastrategiessummit.com

Social Media Week (social media conference): socialmediaweek.org

Summit (customer experience conference): summit.adobe.com/na

SXSW (new media/technology conference): sxsw.com

SXSWedu (conference and competition): sxswedu.com

The Webby Awards (Internet awards): www.webbyawards.com

The Shorty Awards (social media awards): shortyawards.com

The Mashies (digital awards): mashable.com/mashies

Word of Mouth Marketing Association: womma.org

Social Media News & Insights

Amy Porterfield (online marketing expert): amyporterfield.com

Australia ACCC (social media regulation – Australia): accc.gov.au/business/advertising-promoting-your-business/social-media

Chris Brogan (online marketing expert): chrisbrogan.com/blog

Christopher S. Penn(online marketing expert): christopherspenn.com

Jeff Bullas (online marketing expert): jeffbullas.com

Canadian Competition Bureau Guides (social media regulation – Canada): www.competitionbureau.gc.ca

Content Marketing Institute (content marketing experts): contentmarketinginstitute.com/blog

Convince & Convert (social media experts): www.convinceandconvert.com

FTC Disclosures (social media regulation – U.S.): www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

Gartner Digital Marketing (digital marketing experts): blogs.gartner.com/digital-marketing

Grow (social media expert – Mark Schaefer: www.businessesgrow.com

Hubspot’s Inbound Hub (content marketing experts): blog.hubspot.com

ICPEN Guidance (social media regulation – international): icpen.org/initiatives

Marketing Profs (digital marketing experts): www.marketingprofs.com

Mashable Social Media (digital marketing news): mashable.com/social-media

RazorSocial (social media experts): www.razorsocial.com/blog

Scott Monty (digital marketing expert): scottmonty.com

Social Media Examiner (social media experts): www.socialmediaexaminer.com

Social Media Explorer (social media news): www.socialmediaexplorer.com

Social Media Marketing Magazine (social media news): www.smmmagazine.com

Social Media Today (social media news): socialmediatoday.com

Social Mouths (social media experts): socialmouths.com/blog

Social Media Law Bulletin (social media law insights): www.socialmedialawbulletin.com

The Digital Garage (online learning): digitalgarage.withgoogle.com

UK CMA Guidance (social media regulation – UK): gov.uk/government/publications/online-reviews-and-endorsements-advice-for-businesses

YouTube Video Creators (YouTube video expert): www.youtube.com/videocreators

WOMMA Code of Ethics (social media ethical guidelines): womma.org/ethics

WOMMA Free Resources (social media regulation guidelines): womma.org/free-womm-resources

Social Media/Marketing Podcasts

Amy Porterfield: amyporterfield.com/category/podcast

Behind the Numbers: An eMarketer Podcast: emarketer.com/Article/Behind-Numbers-eMarketer-Podcast

Buffer Podcast: buffer.com/podcast

Content Inc.: contentmarketinginstitute.com/content-inc-podcast

The Content Experience: convinceandconvert.com/podcasts/shows/content-experience-show

Experience This!: convinceandconvert.com/podcasts/shows/experience-this

Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast

Marketing Marvels: convinceandconvert.com/podcasts/shows/marketing-marvels-podcast

Marketing Smarts Podcast: www.marketingprofs.com/podcasts

Social Media Examiner: www.socialmediaexaminer.com/tag/podcast

Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast

The Art of Paid Traffic Podcast: rickmulready.com/category/aoptpodcast

The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast

The Full Monty: scottmonty.com/p/podcast.html

The Marketing Book Podcast: www.artillerymarketing.com/marketing-book-podcast

The Marketing Companion: businessesgrow.com/podcast-the-marketing-companion-2

This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast

Social Media/Digital Marketing Training & Certification

Adobe Software (Certifications): training.adobe.com/training/courses

Bing/Yahoo! Ads (Certification): advertise.bingads.microsoft.com/en-us/resources/training

Blogging University (WordPress): dailypost.wordpress.com/blogging-university

Cision (Certification & Accreditation): cision.com/us/resources/university-program

Code Academy: codecademy.com

Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter

Conversion Marketing (Certification): Leadpages: convertedu.com/courses

Facebook Blueprint (Certification): facebook.com/blueprint

Google Partners (Adwords Certification): support.google.com/partners

Google Analytics Academy (Certification): analyticsacademy.withgoogle.com

Hootsuite Academy (Certification): hootsuite.com/education

HubSpot Academy (Certification): academy.hubspot.com

Meltwater (Certification): Coming Soon … www.meltwater.com

Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365

Professional Certified Marketer – Digital Marketing (Certification): ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx

Salesforce Trailhead (Badges and Certification): trailhead.salesforce.com Or academic-alliance.salesforce.com/business-specialist

Snapchat Explore (Certification): forbusiness.snapchat.com/blog/introducing-explore/

The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy

 

For an continuously updated list visit: postcontrolmarketing.com/links