Social Media Not Meeting Expectations? Perform A Social Media Audit.

Companies have been active in social media for years. Today 97% of Fortune 500 companies are on LinkedIn, 84% are on Facebook and 86% are on Twitter. But those efforts were likely created in a piecemeal fashion. Different brand accounts were added for different reasons at different times. Objectives or options may have changed. Or … Continue reading Social Media Not Meeting Expectations? Perform A Social Media Audit.