Social media is no longer an experimental part of marketing. Social media spending represents 16% of marketing budgets and is expected to increase to nearly 24% in five years. Social media is also seen as an essential part of digital marketing which has surpassed traditional with digital ad spending reaching 62% of total ad sales. […]
Multichannel social media strategy: Social media is no longer a small experimental part of marketing. Social media spending represents 15% of marketing budgets and is expected to increase to nearly 25% in five years. Social media is also seen as an essential part of digital marketing which has surpassed traditional with digital ad spending reaching […]
This is my yearly update on the latest social media channels and stats. Social media success is dependent upon smart planning. In Social Media Strategy I lay out a five step process that includes a (1) situation analysis (target market, social media audit, setting business objectives), (2) developing key insights and a big idea, (3) […]
This is my yearly update on the latest social media channels. Social marketing success is dependent upon smart planning. In Social Media Strategy I lay out a five step process that includes a (1) situation analysis (target market, social media audit, setting business objectives), (2) developing key insights and a big idea, (3) selecting social […]