Multichannel social media strategy: Social media is no longer a small experimental part of marketing. Social media spending represents 15% of marketing budgets and is expected to increase to nearly 25% in five years. Social media is also seen as an essential part of digital marketing which has surpassed traditional with digital ad spending reaching […]
This is my yearly update on the latest social media channels and stats. Social media success is dependent upon smart planning. In Social Media Strategy I lay out a five step process that includes a (1) situation analysis (target market, social media audit, setting business objectives), (2) developing key insights and a big idea, (3) […]
This is my yearly update on the latest social media channels. Social marketing success is dependent upon smart planning. In Social Media Strategy I lay out a five step process that includes a (1) situation analysis (target market, social media audit, setting business objectives), (2) developing key insights and a big idea, (3) selecting social […]
Social Media Strategy can be overwhelming. Here is a list of top 282 social media tools & resources in 10 categories to help make it easier. Search below for options in (1) Social Media Monitoring & Metrics, (2) Online Data Collection & Analytics, (3) Social Media Content Creation & Data Visualization, (4) Social Content Scheduling […]