Click on the PDF links below to download your free social media templates and guides as valuable strategic tools on their own or as supplements to the book Social Media Strategy: Marketing Advertising and Public Relations in the Consumer Revolution:
SocialMediaAuditTemplate.pdf 
To see an example social media audit using the template, read the Harvard Business Review article “Conducting A Social Media Audit.”
GuideToSocialMediaChannelCategories.pdf
GuideToPaidSocialMediaOptions.pdf
GuideToInfluencerMarketing.pdf
SocialMediaContentCalendarTemplate.pdf
SocialMediaMetricsTemplate.pdf
SocialMediaPlanStoryTemplate.pdf
SocialMediaMeasurementPlanGuide.pdf
For a larger look at marketing strategy in an integrated marketing communications (IMC) context see the Visual Marketing Strategy Template below.
FreeVisualMarketingStrategyTemplate.pdf
