Social Media Templates

Click on the PDF links below to download your free social media templates and guides as valuable strategic tools on their own or as supplements to the book Social Media Strategy: Marketing Advertising and Public Relations in the Consumer Revolution:

SocialMediaAuditTemplate.pdf Social Media Audit TemplateTo see an example social media audit using the template, read the Harvard Business Review article “Conducting A Social Media Audit.”

 

GuideToGeneratingIdeas.pdf

SocialMediaStoryTemplate.pdf

GuideToSocialMediaChannelCategories.pdf

GuideToPaidSocialMediaOptions.pdf

GuideToInfluencerMarketing.pdf

 

SocialMediaContentCalendarTemplate.pdf

SocialMediaMetricsTemplate.pdf

SocialMediaBudgetTemplate.pdf

SocialMediaPlanStoryTemplate.pdf

SocialMediaEthicsTemplate.pdf

SocialMediaMeasurementPlanGuide.pdf

SocialMediaMarketingCycle.pdf

For a larger look at marketing strategy in an integrated marketing communications (IMC) context see the Visual Marketing Strategy Template below.

FreeVisualMarketingStrategyTemplate.pdf

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