Publications




Articles Written (click on blue link):

“The best business books to master the art and science of brand storytelling.” Shepherd

“Want to Improve Your Brand’s Storytelling? Shift Your POV to Tell a Better Narrative. Here’s How. Entrepreneur

“How to Unleash Your Brand’s Potential With Social Media Storytelling.” Entrepreneur

“The Biggest Mistake Brands Make With Storytelling – and How to Do It Right.” Entrepreneur

“Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One,” Entrepreneur

“Engaging the Disengaged: Implementing a No-Tech Policy After Years of Adding Tech to the Classroom.” Journalism & Mass Communications Educator.

“The Best Books to Help You Understand How Marketing Has Changed” Shepherd

Digital Learning: Standards and Best Practices for Public Relations Education in Undergraduate Programs.” Journal of Public Relations Education. Chuck Lubbers Most Viewed Article Award

“This Is What Hybrid Classrooms Have Taught Us About the Future of Work” Entrepreneur

“How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach” MarketingProfs

“Avoid These Common Misconceptions When Choosing the Right Social Media Channels for Your Brand” Entrepreneur

“To Improve Social Media Smash Some Discipline Silos” Reed College of Media Magazine

“Beat the Averages: How to Write More Engaging Facebook Posts” Keller Center Research Report

“The Why, How and What of Social Media Assignments” HubSpot Academy

“Online Education: Standards and Best Practices” Commission on Public Relations Education

“For Brands A Little Drama Is A Good Thing” PR Week

“What You Need to Know About Creating A Social Media Measurement Plan” Marketing Communications Today

“Up Your Social Media Game By Answering These 8 Branding Questions” Entrepreneur

“Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging” Entrepreneur

“Hunter or Hunted? How Digital Media and GDRP Increases Importance of Inbound B2B Sales” European Business Review (Editor’s Pick)

“The Basic Social Media Mistakes Companies Still Make” Harvard Business Review (HBR Weekly Hotlist)

“Shedding Light on Dark Social Media” Social Media Today

“Understanding the Power of “I Want To” for Effective Social Media Marketing.” Equities.com

“4 Mobile Micro-Moments To Drive Effective Social Media Marketing.” COMMPRO

“Programmatic: A Growing Part of Social Media Strategy.” Social Media Today

“How B2B Sales Can Benefit from Social Selling.” Harvard Business Review (HBR Weekly Hotlist)

“Where Business to Business Sales Start.” Business Mirror

“Fix Your Social Media Strategy by Taking It Back to Basics.” Harvard Business Review

“Fix Your Social Media Strategy.” Business Mirror

“Fix Your Social Media Strategy.” Qatar Tribune

“Voice Search Is Exploding and Digital Strategy Will Never Be the Same.” Entrepreneur

“Social Media Is Too Important to Be Left to the Marketing Department.” Harvard Business Review (HBR Weekly Hotlist)

“Social Media Is Too Important to Be Left to the Marketing Department.” Business Mirror

“Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies.” Social Media Today

“William Shakespeare Holds the Key to a Great Super Bowl Ad.” Time Magazine

“How B2B Marketers Can Get Started with Social Media.” Harvard Business Review

“Conducting a Social Media Audit.” Harvard Business Review

“Treat Customers As Co-authors, Not Targets, and Hit a Marketing Bullseye.” Entrepreneur

“How to Use Native Ads to Support Your Social Media Marketing. Social Media Examiner

“How to Create a Social Media Marketing Plan.” Social Media Examiner

“How to Combine Text and Visual Content for Better Social Engagement.” Social Media Examiner

“8 Ways to Improve Customer Relationships With Social Media.” Social Media Examiner

“5 Ways to Spur Action for Your Social Media Tactics.” Social Media Examiner

“Harness the Power of Personas for Social Media Marketing.” Marketing Profs

“Three Ways to Customize Content Across Social Channels for Greater Response.” Marketing Profs

“Big Data Hype: Don’t Forget the Big Idea.” Social Media Today

“FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts.” Social Media Today

“Can You Win the Content Marketing Arms Race?” Social Media Today

“The Power of Storytelling in Social Media Marketing.” Social Media Today

“How To Integrate Social Media Into Your Marketing Strategy.” Ad Age Research Reports

Published Research Journal Articles (click on blue link):

“Engaging the Disengaged: Implementing a No-Tech Policy After Years of Adding Tech to the Classroom.” Journalism & Mass Communication Educator

Kim, C., Quesenberry, K. A., Sutherland, K, and Freberg, K. (Fall 2021) “Digital Learning: Standards and Best Practices for Public Relations Education in Undergraduate Programs” Journal of Public Relations Education, 7(2), 77-105

(Chuck Lubbers Most Viewed Article Award Journal of Public Relations Education 2019)

Quesenberry, K. A., Coolsen, M. K. (2019) “Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos.” Journal of Interactive Marketing, 48, 1-16.

Quesenberry, K. A., (2019) “Storytelling, the Bible, and Marketing: An Ancient Framework for Modern Practice.” Journal of Biblical Issues in Business, 22(1), 5-17

Quesenberry, K. A., Coolsen, M. K. (2018) “What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increase Shares, Likes and Comments to Influence Organic Viral Reach.” Journal of Current Issues & Research in Advertising, 39(2). (Most Influential American Academy of Advertising Articles 2019)

Quesenberry, K. A. (2016). “The Times Are Changing. Is It Time to Change Your Major?” Journal of Advertising Education, 20(1/2), 97-101.

Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2015). “Current Trends in Communication Graduate Degrees: Survey of Communications, Advertising, PR, and IMC Graduate Programs.” Journalism and Mass Communication Educator, 70(4), 407-427.

Quesenberry, K. A., Coolsen, M. K. (2014) “What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings.” Journal of Marketing Theory and Practice, 22(4), 437-454.

Quesenberry, K. A., Saewitz, D., Kantrowitz, S. (2014). “Blogging In The Classroom: Using WordPress Blogs With Buddy Press Plugin As A Learning Tool.” Journal of Advertising Education, 18(2). (Best Paper Tied Journal of Advertising Education Tied Best Paper 2014)

Quesenberry, K. A., Coolsen, M. K. (2013) “How To Integrate Social Media Into Your Marketing Strategy: Best Practices For Social Media Management.” Advertising Age Research Report.

Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2012). “IMC and The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners.” International Journal of Integrated Marketing Communications, 4(2), 60-72. (L2 Publication)

Quesenberry, K. A. (2012). “How We Decide.” International Journal of Advertising, 31(2), 446-448.

Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (2010). “Not Just The Best Years of My Life: Personal Growth in Higher Education.” Journal of International Business Disciplines, 4(2), 1-15.

Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (2009). “Product Affirmation in Higher Education: ‘College Made Me the Person I am Today!’.” Business Research Yearbook, 16 (2), 549-557.

Conference Presentations and Publications

Quesenberry, K. A. & Wallace, A. A. (August 2022) “A Basecamp For Student Group Projects: Use of Project Management Software in the Classroom.” Refereed Research Conference Presentation 2022 National Conference Association for Education in Journalism & Mass Communication (AEJMC), Detroit, MI. Top Teaching Paper Award in the Advertising Division Paper Competition

Quesenberry, K. A. (August 2020) “Fall 2020 Instructional Models: Online, Hybrid, HyFlex, Synchronous, Asynchronous, Flipped, Paired, Rotating, Remote, and Social Distanced.” Presenter refereed Special Topic Conference Presentation 2020 National Conference Association for Education in Journalism & Mass Communication (AEJMC), Chicago, IL.

Quesenberry, K. A., Deeter Gallaher, A. (March 2020) “The Business Impact of Social Media.” Messiah Business Institute Networking Breakfast, Mechanicsburg, PA.

Quesenberry, K. A., Coolsen, Michael. K. (March 2019). “Twitter Posts That Are Engaging. A Content Analysis of Twitter Brand Post Text That Increases Retweets, Replies, and Favorites in Twitter Brand Posts to Influence Organic Viral Reach.” Refereed research paper presentation at the 2019 National conference of the American Academy of Advertising (AAA), Dallas, TX.

Quesenberry, K. A. (March 2019) “Want to Jump Start Your Social Media? Start with a Social Media Audit.” Ignite Marketing Summit by Konhaus Print & Marketing, Mechanicsburg, PA.

Quesenberry, K. A., Hagenbuch, A. (February 2018) “Personal Branding that Benefits Others.” Messiah College Business Alumni Networking Breakfast, Mechanicsburg, PA.

Quesenberry, K. A. (September 2017). “Social Media Strategy in the Consumer Revolution.” Webinar for the Digital Media Licensing Association (DMLA)

Quesenberry, K. A., Coolsen, M. K. (August 2017) “Declining Facebook Organic Reach Has Viral Marketers Down: A Textual Content Analysis of Post Content That Drives Likes, Comments And Shares.” Refereed Research Conference Presentation 2017 National Conference Association for Education in Journalism & Mass Communication (AEJMC), Chicago, IL.

Quesenberry, K. A., Coolsen, M. K. (February 2017) “What Makes A Video Go Viral? Five-Act Dramatic Form Impacts Viral Marketing Video Shares And Views.” Refereed Research Conference Presentation 2017 American Marketing Association National Winter Conference (AMA), Orlando, FL.

Quesenberry, K. A., Freyberg, K. (August 2016) “Teaching Digital and Social Media: Methods, Tools, and Resources.” Co-Chair and presenter refereed Conference Presentation 2016 National Conference Association for Education in Journalism & Mass Communication (AEJMC), Minneapolis, MN.

Quesenberry, K. A. (August 2016) “Teaching the New Advertising in the Data Driven Social Media Era.” Presenter refereed Conference Presentation 2016 National Conference Association for Education in Journalism & Mass Communication (AEJMC), Minneapolis, MN. (L2 Publication & Presentation)

Quesenberry, K. A. (March 2016). “From Bombard and Pay to Provide and Play: Defining and Teaching the New Advertising.” Presenter special topic session. 2016 National conference of American Academy of Advertising (AAA), Seattle, WA.

Quesenberry, K. A. (October 2015). “Social Media Strategy for the Consumer Revolution.” A session presentation at the 2015 Integrate DC conference by WVU’s Integrated Marketing Communications (IMC) graduate program, Washington, DC.

Quesenberry, K. A., (March 2015) “Teaching With Social Media: A Hands-On Look.” Chair and presenter refereed half-day pre-conference presentation. National Conference of American Academy of Advertising (AAA), Chicago, IL.

Quesenberry, K. A., Saewitz, D., Kantrowitz, S. (August 2014) “Blogging In The Classroom: Using WordPress Blogs With Buddy Press Plugin As A Learning Tool.” Chair and presenter refereed Conference Presentation 2014 National Conference Association for Education in Journalism & Mass Communication (AEJMC), Montréal, QC.

Quesenberry, K. A. (June 2014). “There is No Top 10 List for Social Media Marketing.” Session presentation at the 2014 National Integrate conference by WVU’s Integrated Marketing Communications (IMC) graduate program, Morgantown, WV.

Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (February 2014) “My Relationship Simply Cannot Take on Another Friend: An Investment Model Investigation of Facebook Usage.” Refereed Conference Presentation. 2014 Annual Meeting of Society for Personality & Social Psychology (SPSP), Austin, TX.

Quesenberry, K. A. (October 2013). “Integrated Marketing Communications in the Age of the Empowered Consumer.” Session presentation at the 2013 National Public Relations Student Society of America (PRSSA) conference, Philadelphia, PA.

Quesenberry, K. A. (June 2013). “Five Steps for Social Media Integration.” Session presentation at the 2013 National Integrate conference by WVU’s Integrated Marketing Communications (IMC) graduate program, Morgantown, WV.

Quesenberry, K. A. (March 2013). “Small Agencies. Big Potential: Agency Executives Discuss The Challenges and Opportunities of Today’s Market.” Chair and presenter refereed special topics presentation. 2013 National conference of the American Academy of Advertising (AAA), Albuquerque, NM. (L2 Presentation)

Quesenberry, K. A. (June 2012). “Don’t Picture The Audience in Their Underwear: The Real Story Behind Powerful Presentations.” Breakout Session presentation. 2012 National Integrate conference by WVU’s Integrated Marketing Communications (IMC) graduate program, Morgantown, WV.

Quesenberry, K. A. (March 2012). “Can Online Education Beat The Classroom: Latest Methods, Programs, and Curriculum.” Chair and presenter refereed special topics presentation. 2012 National conference of the American Academy of Advertising (AAA), Myrtle Beach, SC.

Quesenberry, K. A. (August 2011). “Publish and Flourish: How A Class Blog Can Increase Engagement, Raise The Quality of Learning and Level the Participation Playing Field.” Finalist entry presentation 2011 Great Ideas For Teachers (GIFT) Competition 2010 National Conference Association for Education in Journalism & Mass Communication (AEJMC), Chicago, IL.

Quesenberry, K. A. (March 2011). “Integrated Marketing Communication in Segmented Schools. Chair and presenter refereed half-day pre-conference presentation. 2011 National conference of American Academy of Advertising (AAA), Mesa, AZ.

Quesenberry, K. A. (March 2011). “Blogs Are Blooming, Tweets Abound and I’ve Got Friends: Integrating Interactive, Digital and Social Media In The Classroom.” Refereed special topics presentation. 2011 National conference of the American Academy of Advertising (AAA), Mesa, AZ.

Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (February 2011). “Volunteering Attitudes as a Function of Affirming the Ideal Self.” Conference proceedings publication. 2011 Annual Meeting of The Society for Personality and Social Psychology (SPSP), New Orleans, LA.

Quesenberry, K. A., (October 2011) Presenter and Moderator of PBS documentary “The Persuaders” for Association of Graphic Artists (AIGA) University of the Arts, Philadelphia, PA.

Quesenberry, K. A., Coolsen, Michael. K. (August 2010). “What Makes a Super Bowl Ad Super?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings.” Refereed research paper presentation at the 2010 National Conference Association for Education in Journalism & Mass Communication (AEJMC),   Denver, CO.

Quesenberry, K. A. (August 2010). “YouTube Brings Dull Law and Dead Philosophers to Life: How Internet Video Can Engage Your Students and Activate Learning.” Finalist entry presentation 2010 Great Ideas For Teachers (GIFT) Competition 2010 National Conference Association for Education in Journalism & Mass Communication (AEJMC), Denver, CO.

Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (March 2009). “Product Affirmation in Higher Education: ‘College Made Me the Person I am Today!’” Refereed paper presentation at the 21st conference of the International Academy of Business Disciplines (IABD), Saint Louis, MO.