Publications

Articles Written (click on blue link):

“What You Need to Know About Creating A Social Media Measurement Plan” Marketing Communications Today

“Up Your Social Media Game By Answering These 8 Branding Questions” Entrepreneur

“Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging” Entrepreneur

“Hunter or Hunted? How Digital Media and GDRP Increases Importance of Inbound B2B Sales” European Business Review (Editor’s Pick)

“The Basic Social Media Mistakes Companies Still Make” Harvard Business Review (HBR Weekly Hotlist)

“Shedding Light on Dark Social Media” Social Media Today

“Understanding the Power of “I Want To” for Effective Social Media Marketing.” Equities.com

“4 Mobile Micro-Moments To Drive Effective Social Media Marketing.” COMMPRO

“Programmatic: A Growing Part of Social Media Strategy.” Social Media Today

“How B2B Sales Can Benefit from Social Selling.” Harvard Business Review (HBR Weekly Hotlist)

“Where Business to Business Sales Start.” Business Mirror

“Fix Your Social Media Strategy by Taking It Back to Basics.” Harvard Business Review

“Fix Your Social Media Strategy.” Business Mirror

“Fix Your Social Media Strategy.” Qatar Tribune

“Voice Search Is Exploding and Digital Strategy Will Never Be the Same.” Entrepreneur

“Social Media Is Too Important to Be Left to the Marketing Department.” Harvard Business Review (HBR Weekly Hotlist)

“Social Media Is too Important to Be Left to the Marketing Department.” Business Mirror

“Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies.” Social Media Today

“William Shakespeare Holds the Key to a Great Super Bowl Ad.” Time Magazine

“How B2B Marketers Can Get Started with Social Media.” Harvard Business Review

“Conducting a Social Media Audit.” Harvard Business Review

“Treat Customers As Co-authors, Not Targets, and Hit a Marketing Bullseye.” Entrepreneur

“How to Use Native Ads to Support Your Social Media Marketing. Social Media Examiner

“How to Create a Social Media Marketing Plan.” Social Media Examiner

“How to Combine Text and Visual Content for Better Social Engagement.” Social Media Examiner

“8 Ways to Improve Customer Relationships With Social Media.” Social Media Examiner

“5 Ways to Spur Action for Your Social Media Tactics.” Social Media Examiner

“Harness the Power of Personas for Social Media Marketing.” Marketing Profs

“Three Ways to Customize Content Across Social Channels for Greater Response.” Marketing Profs

“Big Data Hype: Don’t Forget the Big Idea.” Social Media Today

“FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts.” Social Media Today

“Can You Win the Content Marketing Arms Race?” Social Media Today

“The Power of Storytelling in Social Media Marketing.” Social Media Today

“How To Integrate Social Media Into Your Marketing Strategy.” Ad Age Research Reports

Published Research Journal Articles (click on blue link):

Quesenberry, K. A., Coolsen, M. K. (November 2019) “Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos.” Journal of Interactive Marketing, 48, 1-16.

Quesenberry, K. A., Coolsen, M. K. (2018) “What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increase Shares, Likes and Comments to Influence Organic Viral Reach.” Journal of Current Issues & Research in Advertising, 39(2).

Quesenberry, K. A. (2016). “The Times Are Changing. Is It Time to Change Your Major?” Journal of Advertising Education, 20(1/2), 97-101.

Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2015). “Current Trends in Communication Graduate Degrees: Survey of Communications, Advertising, PR, and IMC Graduate Programs.” Journalism and Mass Communication Educator, 70(4), 407-427.

Quesenberry, K. A., Coolsen, M. K. (2014) “What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings.” Journal of Marketing Theory and Practice, 22(4), 437-454.

Quesenberry, K. A., Saewitz, D., Kantrowitz, S. (2014). “Blogging In The Classroom: Using WordPress Blogs With Buddy Press Plugin As A Learning Tool.” Journal of Advertising Education, 18(2). Best Paper (Tied) 2014.

Quesenberry, K. A., Coolsen, M. K. (2013) “How To Integrate Social Media Into Your Marketing Strategy: Best Practices For Social Media Management.” Advertising Age Research Report.

Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2012). “IMC and The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners.” International Journal of Integrated Marketing Communications, 4(2), 60-72. (L2 Publication)

Quesenberry, K. A. (2012). “How We Decide.” International Journal of Advertising, 31(2), 446-448.

Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (2010). “Not Just The Best Years of My Life: Personal Growth in Higher Education.” Journal of International Business Disciplines, 4(2), 1-15.

Coolsen, M. K., Kumashiro, M., & Quesenberry, K. A. (2009). “Product Affirmation in Higher Education: ‘College Made Me the Person I am Today!’.” Business Research Yearbook, 16 (2), 549-557.