Social Media Tools & Resources

Social Media Monitoring & Metrics

Agora Pulse: www.agorapulse.com

Agora Pulse Free (Facebook Barometer, Twitter Report Card): agorapulse.com/free-social-media-marketing-tools

Audiense: audiense.com/twitter-analytics

Brandwatch: brandwatch.com

Brand24: brand24.com

Buzzsumo: buzzsumo.com

Cision: www.cision.com/us/social-software

Clarabridge: www.clarabridge.com

Crimson Hexagon: crimsonhexagon.com

Critical Mention: www.criticalmention.com

Ditto: http://ditto.us.com

Google Alerts: google.com/alerts

Geofeedia: geofeedia.com

Hootsuite: hootsuite.com

How Socialble: howsociable.com

Iconosquare: iconosquare.com

Klear: klear.com

Likealyzer: likealyzer.com

Lithium: lithium.com

Meltwater: meltwater.com/

Meltwater Impact: impact.meltwater.com

Mention: mention.com/en/media-monitoring/social-media-monitoring-tools

Netbase: netbase.com

Nielson Social: www.nielsensocial.com

NUVI: www.nuvi.com

Oracle Social Cloud: www.oracle.com/us/solutions/social

RankSpeed: rankspeed.com

ReviewTrackers: reviewtrackers.com

Rival IQ: rivaliq.com

Salesforce: Social Studio: marketingcloud.com/products/social-media-marketing/social-studio

Social Bakers: socialbakers.com

Social Blade: socialblade.com

Simply Measured: simplymeasured.com

Social Mention: socialmention.com

Social Searcher: social-searcher.com

Socially Devoted Meter: www.socialbakers.com/resources/socially-devoted

Spredfast: spredfast.com

Sprinklr: www.sprinklr.com

SumoRank: sumorank.com

Sysomos: www.sysomos.com

Talkwalker: talkwalker.com

Talkwalker Social Analytics Search: talkwalker.com/social-media-analytics-search

Trackur: www.trackur.com

TrueSocialMetrics: truesocialmetrics.com

Twitonomy: twitonomy.com

Viralwoot: viralwoot.com

Visible Measures: visiblemeasures.com

Unruly: unruly.co

Yext Free Location Scan: yext.com/blog/2016/05/grow-business-free-location-scan-app

Zoho Social: zoho.com/social

Unmetric: unmetric.com

Online Data Collection & Analytics

AlexaL: alexa.com

Bottlenose: bottlenose.com

Google Tools: www.thinkwithgoogle.com/tools/

Compete (Millard Brown Digital): compete.com

Comscore: comscore.com

Conversion Fly: conversionfly.com

Cyfe: www.cyfe.com

Delmondo: delmondo.co/snapchat-analytics-software/

Display Benchmarks: richmediagallery.com/tools/benchmarks

Drip: drip.co

Facebook Insights: facebook.com/help/search/?q=insights

Facebook Page Cost Calculator: shiftcomm.com/facebook-page-cost-calculator

Foursquare Analytics: business.foursquare.com/claim

Google Analytics: www.google.com/analytics

Google Analytics UTM Tracking URL Builder: chrome.google.com/webstore/

Google Tools: www.thinkwithgoogle.com/tools/

Google Trends: www.google.com/trends

IBM Watson Analytics: ibm.com/analytics/watson-analytics

Instagram Insights: blog.business.instagram.com/post/145212269021/new-business-tools

iSpionage: ispionage.com

Keyhole: keyhole.co

Keyword Tool: keywordtool.io

Kiss Metrics: www.kissmetrics.com

Klout: klout.com

Knowem: knowem.com

Kred: kred.com

Leadpages: leadpages.net

LinkedIn Analytics: linkedin.com/help/linkedin/answer/26032

ManageFlitter: manageflitter.com

Mention: en.mention.com

Moz Open Site Explorer: moz.com/researchtools/ose

New Share Counts (Twitter): newsharecounts.com/

Nexalogy: nexalogy.com

Omgili: omgili.com

Pinterest Analytics: analytics.pinterest.com

Quantcast: quantcast.com

RiteTag: ritetag.com/hashtag-search

Rocket Fuel: rocketfuel.com

Ruzzit: ruzzit.com

SearchMetrics: searchmetrics.com

SEMrush: www.semrush.com

SharedCount: www.sharedcount.com

Shopping Insights: shopping.thinkwithgoogle.com

SimilarWeb: similarweb.com

Snaplytics: snaplytics.io/

Social Searcher: social-searcher.com

Soovle: soovle.com

Talkwalker Alerts: www.talkwalker.com

Trendspottr: trendspottr.com

Tweetreach: tweetreach.com

Twitter Advanced Search: twitter.com/search-advanced

Twitter Analytics: analytics.twitter.com

UVRX: uvrx.com/social.html

WordStream: wordstream.com/keywords

YouGovProfiles: yougov.co.uk/profiler#

YouTube Analytics: www.youtube.com/analytics

YouTube Trending: www.youtube.com/feed/trending

Visio Sparks Social Media Counts Checker: visiospark.com/shared-counter

Social Media Content Creation & Data Visualization

Accelerated Mobile Pages Project: www.ampproject.org

Adobe Kuler: color.adobe.com/create.color–wheel

Animaker: animaker.com

ANIMOTO: animoto.com

BIGVU: bigvu.tv

Brandr: getbrandr.com

Canva: www.canva.com

Chartbuilder: quartz.github.io/Chartbuilder

Compressor (Pitchengine): c.tiny.pr

ContenIdeator: contentforest.com/ideator

Crello: crello.com

Curalate: curalate.com

Datawrapper: datawrapper.de

DesignEvo: designevo.com

DesignFeed: designfeed.io

Design Seeds: design–seeds.com

DrumUo: https://drumup.io

Easelly: www.easel.ly

Emotional Marketing Analyzer (Advanced Marketing Institute): aminstitute.com/headline

Enhance (Hootsuite): hootsuite.com/products/mobile-apps

Facebook Creative Hub: facebook.com/ads/creativehub

Flipboard: flipboard.com/

Gifs: gifs.com

Good Data: gooddata.com

Google Data Studio: datastudio.google.com

Google Fonts: www.google.com/fonts

Google Image: images.google.com

Google Sheets: google.com.sg/sheets

Google Tag Manager: www.google.com/analytics/tag-manager

Grammarly: grammarly.com

Headline Analyzer (CoSchedule): coschedule.com/headline-analyzer

Hemingway Editor: hemingwayapp.com

Huzza: huzza.io

Infogr.am: infogr.am

KnowEm: knowem.com

LibreStock (Search Free Stock Sites): librestock.com

Lumen5: lumen5.com

Namechk: namechk.com

NodeXL: nodexl.codeplex.com

Nuzzle: nuzzel.com

Opal: workwithopal.com

Over: madewithover.com

Phonto: phon.to/

PicPlayPost: www.mixcord.co/partners/picplaypost.html

Pictaculous: pictaculous.com

PicMonkey: picmonkey.com

Piktochart: piktochart.com

Pixlr: pixlr.com

Placeit: placeit.net

Portant Content Idea Generator: portent.com/tools/title-maker

Power BI: powerbi.microsoft.com

Recite: recite.com

Relay: relaythat.com

Ripl: ripl.com

Rocketium: rocketium.com

Screncast-O-Matic: screencast-o-matic.com

Smartmockups: smartmockups.com

Spark: spark.adobe.com

Stencil: getstencil.com

Storify: storify.com

Studio: madewithstudio.com

Tint: tintup.com

Tiny PNG: tinypng.com

TwistedWave: twistedwave.com

Tweetroot: rubbledev.com/app/tweetroot-for-twitter

Typorama: apperto.com/typorama

20 Free Stock Photo Sites for your Social Media Images:  blog.Hootsuite.com

Ubersuggest: ubersuggest.io

Unsplash: unsplash.com

Videolicious: videolicious.com

Word Swag: wordswag.co

Yost: yoast.com

Social Content Scheduling & Automation

Adobe Experience Manager: adobe.com/marketing-cloud/enterprise-content-management.html

AdStage: www.adstage.io

Alltop: alltop.com

Buddy Media: www.exacttarget.com/products/social-media-marketing/buddy-media

Buffer: bufferapp.com

Chartbeat: chartbeat.com

Chhirp: cordproject.co/chhirp

Contentgems: contentgems.com

CoSchedule: coschedule.com

Crowdbooster: crowdbooster.com

dlvr.it: dlvr.it

Edgar: meetedgar.com

Google Programmatic: thinkwithgoogle.com/programmatic-guide/

Google Photos: google.com/photos/

HubSpot: hubspot.com

IFTTT: ifttt.com

Leadpages: eadpages.net

Later: later.com

Later Bro: laterbro.com

List-O-Matic: accessify.com/tools-and-wizards/developer-tools/list-o-matic

Livefyre (Adobe): web.livefyre.com

MissingLett_r: missinglettr.com

Oktopost: oktopost.com

OptinMonster: optinmonster.com

Outbrain: outbrain.com

Post Planner: www.postplanner.com

Scoop It Content Director: scoop.it

Short Stack: www.shortstack.com

Slack: slack.com

SocialOomph: www.socialoomph.com

Sprout Social: sproutsocial.com

Social Warefare: warfareplugins.com

Suggestions (Hootsuite): hootsuite.com/products/mobile-apps

Tailwind: tailwindapp.com

Thunderclap: thunderclap.it

TweetBot: tapbots.com/tweetbot

TweetDeck: about.twitter.com/products/tweetdeck

Uberflip: uberflip.com

Woodbox: woobox.com

Zapier: zapier.com

Zendesk: www.zendesk.com

Social Media & Digital Media Research

Adobe Digital Index: cmo.com/adobe-digital-index.html

Affinio: www.affin.io/

Facebook IQ: facebook.com/iq

Forrester: www.forrester.com/Social-Media

Gallap: www.gallap.com

Global Web Index: www.globalwebindex.net

Grama Hashtag Generator for Instagram: https://itunes.apple.com/us/app/grama-hashtag-generator-for

GRYTICS: grytics.com

IBM Watson Analytics for Social Media: ibm.com/marketplace/cloud/social-media-data-analysis/us/en-us

Interbrand Best Brands: interbrand.com

Kantar Media SRDS: srds.com

Millard Brown BrandZ Reports: millwardbrown.com/brandz

Nielsen Social Media Reports: www.nielsensocial.com

Pew Research Center: www.pewinternet.org

Roper Center: www.ropercenter.uconn.edu

Simmons: simmonsssurvey.com

Social Explorer: www.socialexplorer.com

Social Media Collective: socialmediacollective.org

Statista: www.statista.com

Think With Google: thinkwithgoogle.com

YouGov BrandIndex: brandindex.com

Trade Associations, Awards, Conferences

Brand Innovators: brand-innovators.com/events

Content Marketing World: www.contentmarketingworld.com

INBOUND: www.inbound.com

INTEGRATE: imc.wvu.edu/integrate

Online Media Marketing Awards: www.mediapost.com/ommaawards

Social Media Marketing World: www.socialmediaexaminer.com/smmworld

Social Media Strategies Summit: socialmediastrategiessummit.com

Social Media Week: socialmediaweek.org

Summit: summit.adobe.com/na

SXSW: sxsw.com

SXSWedu: http://www.sxswedu.com

The Webby Awards: www.webbyawards.com

The Shorty Awards: shortyawards.com

The Mashies: mashable.com/mashies

Word of Mouth Marketing Association: womma.org

Social Media News & Insights

Amy Porterfield: amyporterfield.com

Australia ACCC: accc.gov.au/business/advertising-promoting-your-business/social-media

Chris Brogan: http://chrisbrogan.com/blog

Christopher S. Penn christopherspenn.com

Jeff Bullas: jeffbullas.com

Canadian Competition Bureau Guides: accc.gov.au/business/advertising-promoting-your-business/social-media

Content Marketing Institute: contentmarketinginstitute.com/blog

Convince & Convert : www.convinceandconvert.com

FTC Disclosures: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

Gartner Digital Marketing: blogs.gartner.com/digital-marketing

Grow: www.businessesgrow.com

Hubspot’s Inbound Hub: blog.hubspot.com

ISPEN Guidance: icpen.org/initiatives

Marketing Profs: www.marketingprofs.com

Mashable Social Media: mashable.com/social-media

RazerSocial: www.razorsocial.com/blog

Scott Monty: scottmonty.com

Social Media Examiner: www.socialmediaexaminer.com

Social Media Explorer: www.socialmediaexplorer.com

Social Media Marketing Magazine: www.smmmagazine.com

Social Media Today: socialmediatoday.com

Social Mouths: socialmouths.com/blog

Social Media Law Bulletin: www.socialmedialawbulletin.com

The Digital Garage: digitalgarage.withgoogle.com

UK CMA Guidance: gov.uk/government/publications/online-reviews-and-endorsements-advice-for-businesses

YouTube Video Creators: www.youtube.com/videocreators

WOMMA Code of Ethics: womma.org/ethics

WOMMA Free Resources: womma.org/free-womm-resources

Social Media/Marketing Podcasts

Amy Porterfield: amyporterfield.com/category/podcast

Behind the Numbers: An eMarketer Podcast: emarketer.com/Article/Behind-Numbers-eMarketer-Podcast

Buffer Podcast: buffer.com/podcast

Content Inc.: contentmarketinginstitute.com/content-inc-podcast

Content Pros: convinceandconvert.com/podcasts/shows/content-pros-podcast

Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast

Marketing Smarts Podcast: www.marketingprofs.com/podcasts

Social Media Examiner: www.socialmediaexaminer.com/tag/podcast

Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast

The Art of Paid Traffic Podcast: rickmulready.com/category/aoptpodcast

The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast

The Full Monty: scottmonty.com/p/podcast.html

The Marketing Book Podcast: www.artillerymarketing.com/marketing-book-podcast

The Marketing Companion: marketingpodcasts.com/the-marketing-companion

This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast

Social Media/Digital Marketing Training & Certification

Adobe Software (Certifications): training.adobe.com/training/courses

Bing/Yahoo! Ads (Certification): advertise.bingads.microsoft.com/en-us/resources/training

Blogging University (WordPress): dailypost.wordpress.com/blogging-university

Cision (Certification & Accreditation): cision.com/us/resources/university-program

Code Academy: codecademy.com

Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter

Conversion Marketing (Certification): Leadpages: convertedu.com/courses

Drip Consultant (Certification): Leadpages: convertedu.com/courses

Facebook Blueprint (Certification): facebook.com/blueprint

Google Partners (Adwords Certification): support.google.com/partners

Google Analytics Academy (Certification): analyticsacademy.withgoogle.com

Hootsuite Academy (Certification): hootsuite.com/education

HubSpot Academy (Certification): academy.hubspot.com

Meltwater (Certification): Coming Soon …

Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365

Professional Certified Marketer – Digital Marketing (Certification): ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx

Salesforce Trailhead (Badges and Certification): trailhead.salesforce.com Or academic-alliance.salesforce.com/business-specialist

Snapchat Explore (Certification): forbusiness.snapchat.com/blog/introducing-explore/

The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy

Social Media Channels

Wikipedia List of Social Networking Sites: en.wikipedia.org/wiki/List_of_social_networking_websites

Also Download Overdrive Interactive’s 2018 Social Media Map for a list of social media channels and categories: