Social Media Monitoring & Metrics
Acuity (video monitoring and analytics): acuityads.com
AnyClip (AI video intelligence/management): anyclip.com
Agora Pulse (social media management tool): www.agorapulse.com
Agora Pulse Free Tools (Facebook barometer, Twitter report card, Facebook page contests): agorapulse.com/free-social-media-marketing-tools
Awario (social media brand monitoring): awario.com
Bazaarvoice (brand ratings and reviews platform): bazaarvoice.com
BirdEye (customer review management) birdeye.com
Brandwatch (social listening and analytics): brandwatch.com
Brand24 (social media monitoring): brand24.com
Buzzsumo (content analytics): buzzsumo.com
Cision (social monitoring and analytics): www.cision.com/us/products/monitoring/social
Clarabridge (customer experience management and analytics): www.clarabridge.com
Critical Mention (media monitoring): www.criticalmention.com
CrowdRiff (AI image recognition discover/manage UGC): CrowdRiff.com
Digitmind (social media managment): digimind.com
Fanpage Karma (social media management): fanpagekarma.com
GIPHY (library of animated GIFs): giphy.com
Google Alerts (monitoring): google.com/alerts
GRYTICS (Facebook Group analytics): grytics.com
Hootsuite (social dashboard, scheduling, reporting): hootsuite.com
How Socialble (social media monitoring): howsociable.com
HYP3R (location based social listening): hyp3r.com
Iconosquare (analytics and management): iconosquare.com
Khoros (social media management): khoros.com
Klear (influencer marketing platform): klear.com
LexisNexis Social Analytics (social media monitoring): lexisnexis.com/en-us/products/lexisnexis-social-analytics.page
Meltwater (social media monitoring): meltwater.com/
Meltwater Impact (free content report): impact.meltwater.com
Mention (social media monitoring): mention.com
Netbase (social analytics): netbase.com
Nielsen Social (social content ratings): www.nielsensocial.com
NUVI (monitoring, analysis, reporting): www.nuvi.com
Oktopost (B2B social media management): oktopost.com
Oracle Social Cloud (listening, analytics, engagement): www.oracle.com/us/solutions/social
Pattern89 (AI driven paid social): pattern89.com
Phlanx (Instagram Engagement Calculator): phlanx.com/engagement-calculator
Podium (customer messaging and review platform): podium.com
Q-Stats (Quara monitoring and metrics): chrome.google.com/webstore/detail/quora-marketing-tool-q-st
Reputology (review monitoring and management): reputology.com
ReviewTrackers (online review management): reviewtrackers.com
Rival IQ (social media analytics): rivaliq.com
Salesforce: Social Studio (listening, publishing, engagement): marketingcloud.com/products/social-media-marketing/social-studio
Social Bakers (social media management): socialbakers.com
Social Blade (social media statistics): socialblade.com
Social Mention (real-time search and analysis): socialmention.com
Social Searcher (real-time social search): social-searcher.com
Socially Devoted Meter (analyze response rate): socialbakers.com/resources/socially-devoted
Sprinklr (unified customer experience management): www.sprinklr.com
Spinklr Index (good for social audit brand comparison): businessindex.sprinklr.com
Sprout Social (social media management): sproutsocial.com
SumAll (social media automation): sumall.com
SumoRank (analyze best Facebook page content): sumorank.com
Talkwalker (social analytics and monitoring): talkwalker.com
Talkwalker Social Analytics Search (track campaigns and hashtags): talkwalker.com/social-media-analytics-search
TrueSocialMetrics (social media analytics): truesocialmetrics.com
Twitonomy (Twitter analytics and monitoring): twitonomy.com
Viralwoot (social scheduler and analytics): viralwoot.com
Visible Measures (video monitoring and analytics): visiblemeasures.com
Unruly (social video insight): unruly.co
Yext Free Listings Scan (location data analysis): yext.com/resources/business-scan
Zoho Social (social media management): zoho.com/social
Unmetric (social intelligence and analytics): unmetric.com
Online Data Collection & Analytics
Alexa (website statistics and analysis): alexa.com
Bottlenose (data analysis): bottlenose.com
Chartbeat (content intelligence and analytics): chartbeat.com
Comscore (cross-platform measurement): comscore.com
Conversion Fly (online tracking): conversionfly.com
Cyfe (all-in-one dashboard): www.cyfe.com
Datarama (cross channel analytics/insights): datorama.com
Dataminr (monitors real time brand social conversations) dataminr.com
Delmondo (AI marketing analytics): delmondo.co/snapchat-analytics-software
Drip (e-commerce CRM): drip.co
Facebook Audience Insights (Facebook, Instagram audience analytics): facebook.com/business/insights/tools/audience-insights
Facebook Page Cost Calculator (Facebook ad cost tool): shiftcomm.com/facebook-page-cost-calculator
Foursquare Analytics (location based insights): enterprise.foursquare.com/solutions/analytics
Google Analytics (website analytics): www.google.com/analytics
Google Analytics UTM Tracking URL Builder (online tracking): chrome.google.com/webstore
Google Campaign URL Builder (track custom campaigns): ga-dev-tools.appspot.com/campaign-url-builder
Google Search Console (measure/improve search traffic): search.google.com/search-console
Google Tag Manager (tracking): www.google.com/analytics/tag-manager
Google Tools (online data analysis): www.thinkwithgoogle.com/tools
Google Trends (real-time online search analysis): www.google.com/trends
Hotjar (website heatmaps, funnels, feedback) hotjar.com
IBM Cognos Analytics (AI business intelligence): ibm.com/products/cognos-analytics
Internet Marketing Nijas (SEO tool): internetmarketingninjas.com/tools/free-tools/free-seo-comparison-tool
iSpionage (online competitor research): ispionage.com
Keyhole (real-time hashtag and influencer analytics): keyhole.co
Keyword Tool (keyword research): keywordtool.io
Kiss Metrics (behavioral analytics and engagement): www.kissmetrics.com
Klout (social sharing and impact measurement): klout.com
Kred (influence score and platform): kred.com
Leadpages (landing page creator, opt-in tools): leadpages.net
LinkedIn Analytics: linkedin.com/help/linkedin/answer/4499
ManageFlitter (Twitter tools and analytics): manageflitter.co
Moz Link Explorer (Inbound link tool): moz.com/researchtools/ose
Nexalogy (discover social conversations): nexalogy.com
Omgili (discussion, news, blog search): omgili.com
Origami Logic (data analysis/insights): origamilogic.com
Pinterest Analytics: analytics.pinterest.com
Quantcast (website audience measurement): quantcast.com
RiteTag (trending hashtags): ritetag.com/hashtag-search
Searchmetrics (enterprise content marketing): searchmetrics.com
SEMrush (online competitive intelligence): www.semrush.com
Serpstat (SEO tool/platform): serpstat.com
SharedCount (track URL shares and likes): www.sharedcount.com
Shopping Insights (online shopping trends): shopping.thinkwithgoogle.com
SimilarWeb (website stats and analytics comparison): similarweb.com
Snaplytics (automated story publishing and analytics): snaplytics.io
Social Searcher (social media search): social-searcher.com
Soovle (search suggestions): soovle.co
Tableau (data analysis/visualization): tableau.com
TrendKite (PR analytics): trendkite.com
Trendspottr (real-time viral content, influencers): trendspottr.com
Tweetreach (Twitter analytics): tweetreach.com
Twitter Advanced Search: twitter.com/search-advanced
Twitter Analytics: analytics.twitter.com
Ubersuggest (keyword suggestion tool): ubersuggest.io
Union Metrics (social marketing analytics): unionmetrics.com
UVRX (social search): uvrx.com/social.html
WordStream (keyword tool): wordstream.com/keywords
Yoast (SEO tool): yoast.com
YouGov Ratings (measures popularity and sentiment – UK): yougov.co.uk/ratings
YouTube Analytics: support.google.com/youtube/answer/92725
YouTube Trending: www.youtube.com/feed/trending
Visio Sparks (Social media counts checker): visiospark.com/shared-counter
Social Media Content Creation & Data Visualization
Accelerated Mobile Pages Project (create fast websites, stories, ads, email): www.ampproject.org
Adobe Kuler (color tool): color.adobe.com/create.color–wheel
Adobe Spark (create social media content, stories): spark.adobe.com
Animaker (animated video tool): animaker.com
ANIMOTO (video creation tool): animoto.com
Answer the Public (content ideas tool): answerthepublic.com
BeLive (live streaming video software): be.live
BIGVU (video creation tool): bigvu.tv
Bot Builder (set up and manage conversations): cai.tools.sap/bot-builder
Botletter (Messenger updates and drip campaigns): botletter.com
Camtasia (screen recording/video editing): techsmith.com/video-editor
Canva (design tool): www.canva.com
Chartbuilder (create charts): quartz.github.io/Chartbuilder
Chhirp (record audio for Twitter): cordproject.co/chhirp
Compressor by Pitchengine (automated social post creation): c.tiny.pr
Content Idea Generator (title maker): portent.com/tools/title-maker
Crello (design tool for social posts): crello.com
Curalate (visual commerce platform): curalate.com
Datawrapper (create charts and maps): datawrapper.de
DesignEvo (create custom logo designs): designevo.com
DesignWizard (online graphic design software): designwizard.com
Easelly (infographic tool): www.easel.ly
Ecam (live video production): ecamm.com
Emotional Marketing Analyzer (headline improvement): aminstitute.com/headline
Facebook Creative Hub (create Facebook ads): facebook.com/ads/creativehub
Fastory (social story creation): fastory.io
Free Stock Photo Sites (updated list of free social images): blog.Hootsuite.com
Funnelytics (free digital marketing funnel mapping): funnelytics.io
Gifs (gif maker): gifs.com
Good Data (business intelligence tool): gooddata.com
Google Data Studio (data visualization): datastudio.google.com
Google Fonts: www.google.com/fonts
Google Image: images.google.com
Grammarly (proofreading and editing): grammarly.com
Hashtagify (Twitter and Instagram hashtag suggestions): hashtagify.me
Headline Analyzer (optimize headlines): coschedule.com/headline-analyzer
Hemingway Editor (improve writing): hemingwayapp.com
HubSpot Blog Ideas Generator (content ideas): hubspot.com/blog-topic-generator
Infogram (create charts, maps, graphics): infogram.com
Knowem (username and trademark database): knowem.com
LibreStock (free stock image search): librestock.com
Loomly (social media calendar and publishing): loomly.com
Lumen5 (social video creation): lumen5.com
ManyChat (bot builder for Facebook Messenger): manychat.com
Microsoft Bot Framework (build and manage bots): dev.botframework.com
Namechk (check usernames and URLs): namechk.com
NodeXL (social analysis and visualization): nodexl.com
Olapic (user generated, influencer, brand content management): olapic.com
Opal (marketing collaboration platform): workwithopal.com
Over (social image, type, graphic tool): madewithover.com
Pexels (free license photos): pexels.com
Phonto (add text to photos): phon.to
Phrasee (AI content copywriting) phrasee.co
PicPlayPost (multiple media story creation): www.mixcord.co/partners/picplaypost.html
PicMonkey (photo editing, design): picmonkey.com
Piktochart (infographic maker): piktochart.com
Pixlr (photo editing): pixlr.com
Placeit (create mockups): placeit.net
Power BI (business intelligence): powerbi.microsoft.com
Promo (video creation): promo.com
Recite (visual quote creator): recite.com
Relay (resize, remix designs across social): relaythat.com
Ripl (animated video creation): ripl.com
Right Relevance (content discovery tool): rightrelevance.com/
Rocketium (create Buzzfeed style videos): rocketium.com
Screncast-O-Matic (screen recording): screencast-o-matic.com
Smartmockups (create product/post screen shots): smartmockups.com
Social Message Optimizer (optimize social media posts): coschedule.com/social-message-optimizer
Stencil (social media image creation): getstencil.com
Story Slicer (edit social video): storyslicer.us
Streamlabs (video streaming software): streamelements.com
Tiny PNG (image compression): tinypng.com
TwistedWave (audio editor): twistedwave.com
Tweetroot (create Twitter word clouds): rubbledev.com/app/tweetroot-for-twitter
Typito (video creation): typito.com/go
Typorama (social graphic creation): apperto.com/typorama
Unsplash (free license photos): unsplash.com
Videolicious (automatic video creation): videolicious.com
vMix (live streaming video production): vmix.com
Word Swag (add text to photos): wordswag.co
Social Content Scheduling & Automation
Adobe Experience Manager (cross-channel content management): adobe.com/marketing-cloud/enterprise-content-management.html
AdStage (paid marketing reporting and automation): www.adstage.io
Alltop (news and information aggregator): alltop.com
Bitly (link management platform): bitly.com
Buffer (schedule and track social posts): bufferapp.com
Contentgems (content discovery): contentgems.com
ContentStudio (content discovery and management): contentstudio.io
CoSchedule (cross-channel marketing calendar): coschedule.com
dlvr.it (automated social posting): dlvr.it
DrumUp (content curation tool): drumup.io
Edgar (social media automation and scheduler): meetedgar.com
Flipboard (content curation tool): flipboard.com
Google Programmatic (automatic online ad buying): thinkwithgoogle.com/programmatic-guide
Google Photos (free photo storage): google.com/photos
IFTTT (cross-app task automation): ifttt.com
Later (schedule Instagram posts): later.com
List-O-Matic (list management): accessify.com/tools-and-wizards/developer-tools/list-o-matic
MissingLett_r (automated social campaigns): missinglettr.com
Nuzzel (newsfeed, curation): nuzzel.com
OptinMonster (auto lead generation): optinmonster.com
Outbrain (native ad platform): outbrain.com
PixelMe (URL shortener and retargeting): pixelme.me
Post Planner (content recommendations): www.postplanner.com
Scoop.It! (content marketing automation): scoop.it
Short Stack (create contests, giveaways, landing pages): www.shortstack.com
Slack (team collaboration): slack.com
SocialOomph (social discovery and automation): www.socialoomph.com
Social Warefare (WordPress social sharing automation): warfareplugins.com
Tailwind (Pinterest/Instagram discovery and scheduling): tailwindapp.com
TINT (user-generated content platform): tintup.com
Trello (online project management): trello.com
Twittimer (schedule cross-platform social posts): twittimer.com
TweetBot (Twitter client): tapbots.com/tweetbot
TweetDeck (Twitter client): tweetdeck.en.softonic.com
Twillio (Messaging and SMS automation): twilio.com
Uberflip (B2B content creation): uberflip.com
Woodbox (create contests, giveaways, campaigns): woobox.com
Zapier (automate workflows across apps): zapier.com
Zendesk (social customer service system): www.zendesk.com
Social Media & Digital Media Research
Affinio (audience interest analysis): www.affin.io
Builtwith (see what tech websites use): builtwith.com
Facebook IQ (consumer and ad insights): facebook.com/iq
Forrester (social media research findings): www.forrester.com/Social-Media
Gallup (social media research reports): www.gallup.com
Global Web Index (consumer survey data insights): www.globalwebindex.net
Insights from Adobe Digital Index (marketing research): cmo.adobe.com/trends/insights-from-adobe.html
Interbrand Best Brands (global ranking of brands): interbrand.com
IRI Worldwide (predictive analytics) iriworldwide.com
Kantar Media SRDS (insights for media planners and buyers): srds.com
Millward Brown BrandZ Reports (global brand equity ranking): millwardbrown.com/brandz
Mintel (global market research):mintel.com
Nielsen Social Media Reports (social media research reports): www.nielsensocial.com
Pew Research Center (US social research reports): www.pewinternet.org
Roper Center (public opinion research): www.ropercenter.uconn.edu
Simmons (consumer survey research): simmonssurvey.com
Social Explorer (easy access to US demographic data): www.socialexplorer.com
Social Media Collective (social media research reporting): socialmediacollective.org
Sprinklr Business Index (compare brand social performance): businessindex.sprinklr.com
Statista (research statistics portal): www.statista.com
Think With Google (online consumer research insights): thinkwithgoogle.com
YouGov BrandIndex (brand perception ranking): brandindex.com
Trade Associations, Awards, Conferences
Brand Innovators (marketer conference): brand-innovators.com/events
Content Marketing World (content marketing conference): www.contentmarketingworld.com
INBOUND (content marketing conference): www.inbound.com
INTEGRATE (IMC conference): integrate.wvu.edu
Online Media Marketing Awards (online marketing awards): www.mediapost.com/ommaawards
Social Media Marketing World (social media conference): www.socialmediaexaminer.com/smmworld
Social Media Strategies Summit (social media conference): socialmediastrategiessummit.com
Social Media Week (social media conference): socialmediaweek.org
Summit (customer experience conference): summit.adobe.com/na
SXSW (new media/technology conference): sxsw.com
SXSWedu (conference and competition): sxswedu.com
The Webby Awards (Internet awards): www.webbyawards.com
The Shorty Awards (social media awards): shortyawards.com
Social Media News & Insights
Amy Porterfield (online marketing expert): amyporterfield.com
Australia ACCC (social media regulation – Australia): accc.gov.au/business/advertising-promoting-your-business/social-media
Chris Brogan (online marketing expert): chrisbrogan.com/blog
Christopher S. Penn (online marketing expert): christopherspenn.com
Jeff Bullas (online marketing expert): jeffbullas.com
Canadian Competition Bureau Guides (social media regulation – Canada): www.competitionbureau.gc.ca
Content Marketing Institute (content marketing experts): contentmarketinginstitute.com/blog
Convince & Convert (social media experts): www.convinceandconvert.com
FTC Consumer Reviews (social media regulation – U.S.): ftc.gov/tips-advice/business-center/guidance/consumer-review-fairness-act-what-businesses-need-know
FTC Disclosures (social media regulation – U.S.): ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
FTC Disclosers (social media regulation – U.S.): ftc.gov/news-events/blogs/business-blog/2019/11/disclosures-101-new-ftc-resources-social-media-influencers
FTC Native Advertising (social media regulation – U.S.): ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses
Gartner Digital Marketing (digital marketing experts): blogs.gartner.com/digital-marketing
Grow (social media expert – Mark Schaefer: www.businessesgrow.com
Hubspot’s Inbound Hub (content marketing experts): blog.hubspot.com
ICPEN Guidance (social media regulation – international): icpen.org/initiatives
Marketing Profs (digital marketing experts): www.marketingprofs.com
Mashable (digital news): mashable.com
RazorSocial (social media B2B experts): www.razorsocial.com/blog
Scott Monty (digital marketing expert): scottmonty.com
Social Media Examiner (social media experts): www.socialmediaexaminer.com
Social Media Explorer (social media news): www.socialmediaexplorer.com
Social Media Lab (weekly social media experiments): agorapulse.com/social-media-lab
Social Media Marketing Magazine (social media news): www.smmmagazine.com
Social Media Today (social media news): socialmediatoday.com
Social Mouths (social media experts): socialmouths.com/blog
Social Media Law Bulletin (social media law insights): www.socialmedialawbulletin.com
The Digital Garage (online learning): digitalgarage.withgoogle.com
UK CMA Guidance (social media regulation – UK): gov.uk/government/publications/online-reviews-and-endorsements-advice-for-businesses
YouTube Video Creators (YouTube video expert): www.youtube.com/videocreators
Social Media/Marketing Podcasts
Amy Porterfield: amyporterfield.com/category/podcast
Behind the Numbers: An eMarketer Podcast: www.emarketer.com/articles/topics/emarketer-podcast
Buffer Podcast: buffer.com/podcast
Content Inc.: contentmarketinginstitute.com/content-inc-podcast
The Content Experience: convinceandconvert.com/podcasts/shows/content-experience-show
Experience This!: convinceandconvert.com/podcasts/shows/experience-this
Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast
Marketing Marvels: convinceandconvert.com/podcasts/shows/marketing-marvels-podcast
Marketing Smarts Podcast: marketingprofs.com/topic/all/marketing-smarts
Social Media Examiner: socialmediaexaminer.com/shows
Social Media Lab by Angora Pulse: itunes.apple.com/us/podcast/social-media-lab/
Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast
The Art of Online Business Podcast: rickmulready.com/category/aoptpodcast
The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast
The Full Monty: scottmonty.com/p/podcast.html
The Marketing Book Podcast: www.artillerymarketing.com/marketing-book-podcast
The Marketing Companion: businessesgrow.com/podcast-the-marketing-companion-2
This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast
Social Media/Digital Marketing Training & Certification
Adobe Software (Certifications): training.adobe.com/training/courses
Adobe Education Exchange: edex.adobe.com
Academy of Influencer Marketing (courses): education.traackr.com
Amazon Advertising (Certification): advertising.amazon.com/learn/learning-console
Athlete Marketing Essentials: (Certification): badgr.com/public/assertions/4qmWWBdMTROaKtd3iosFWQ
Blogging University (WordPress): dailypost.wordpress.com/blogging-university
Canva Design School: designschool.canva.com
Cision (Certification & Accreditation): cision.com/us/resources/university-program
Code Academy (free coding classes in HTML, CSS, JAVA, Sass, Python, etc.): codecademy.com
Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter
Content Marketing Institute University (Certification): contentmarketinguniversity.com
Conversion Marketing (Certification): ConvertedU Leadpages: convertedu.com/courses
Copyblogger Content Marketer (Certification): copyblogger.com/certification
Facebook Blueprint (Certification): facebook.com/blueprint
freeCodeCamp (Certification): freecodecamp.org
Google Partners (Adwords Certification): support.google.com/partners
Google Analytics Academy (Certification): analyticsacademy.withgoogle.com
Google Data Studio (Certificate of Completion): analytics.google.com/analytics/academy/course/10
Google Tag Manager (Certificate of Completion): analytics.google.com/analytics/academy/course/5
Hootsuite Academy (Certification): hootsuite.com/education
HubSpot Academy (Certification): academy.hubspot.com
Institure for Brand Marketing (Badges): adweek.com/learning/institute-for-brand-marketing
LinkedIn Learning (Learn software from Adobe Creative Cloud, Google and LinkedIn): linkedin.com/learning
Marketo University (Certifications): marketo.com/education/marketo-certification/marketo-certified-associate
Meltwater Masterclass: meltwater.com/masterclass/resources
Microsoft Advertising (Certification): about.ads.microsoft.com/en-us/resources/training/courses
Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365
Moz Academy (Certification): academy.moz.com
Pinterest Academy (Courses): business.pinterest.com/en/pinterest-academy
Professional Certified Marketer – Digital Marketing (Certification): ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx
Salesforce Trailblazer Connent (Badges and Certification): trailhead.salesforce.com/trailblazerconnect
SEMRush (Certifications): https://www.semrush.com/academy/library/courses
Snapchat Explore (Certification): forbusiness.snapchat.com/blog/introducing-explore/
Social Media Examiner (training videos): youtube.com/user/socialmediaexaminer/videos
The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy
Twitter Flight School (Badge): twitterflightschool.com
Yoast Academy (Badge and Certificate) yoast.com/academy
YouTube Certified (Certification): support.google.com/youtube/answer/7380223
YouTube Creator Academy: creatoracademy.youtube.com
Social Media Channels
Wikipedia List of Social Networking Sites: en.wikipedia.org/wiki/List_of_social_networking_websites
Also Download Overdrive Interactive’s Social Media Map for a comprehensive list of social media channels and categories:
Are these not enough tools? See Scott Brinker’s Marketing Technology Landscape Supergraphic with over 7,000 options.
