Social Media Monitoring & Metrics

Acuity (video monitoring and analytics):

AnyClip (AI video intelligence/management):

Agora Pulse (social media management tool):

Agora Pulse Free Tools (Facebook barometer, Twitter report card, Facebook page contests):

Awario (social media brand monitoring):

Bazaarvoice (brand ratings and reviews platform):

BirdEye (customer review management)

Brandwatch (social listening and analytics):

Brand24 (social media monitoring):

Buzzsumo (content analytics):

Cision (social monitoring and analytics):

Clarabridge (customer experience management and analytics):

Critical Mention (media monitoring):

CrowdRiff (AI image recognition discover/manage UGC):

Digitmind (social media managment):

Fanpage Karma (social media management):

GIPHY (library of animated GIFs):

Google Alerts (monitoring):

GRYTICS (Facebook Group analytics):

Hootsuite (social dashboard, scheduling, reporting):

How Socialble (social media monitoring):

HYP3R (location based social listening):

Iconosquare (analytics and management):

Khoros (social media management):

Klear (influencer marketing platform):

LexisNexis Social Analytics (social media monitoring):

Meltwater (social media monitoring):

Meltwater Impact (free content report):

Mention (social media monitoring):

Netbase (social analytics):

Nielsen Social (social content ratings):

NUVI (monitoring, analysis, reporting):

Oktopost (B2B social media management):

Oracle Social Cloud (listening, analytics, engagement):

Pattern89 (AI driven paid social):

Phlanx (Instagram Engagement Calculator):

Podium (customer messaging and review platform):

Q-Stats (Quara monitoring and metrics):

Reputology (review monitoring and management):

ReviewTrackers (online review management):

Rival IQ (social media analytics):

Salesforce: Social Studio (listening, publishing, engagement):

Social Bakers (social media management):

Social Blade (social media statistics):

Social Mention (real-time search and analysis):

Social Searcher (real-time social search):

Socially Devoted Meter (analyze response rate):

Sprinklr (unified customer experience management):

Spinklr Index (good for social audit brand comparison):

Sprout Social (social media management):

SumAll (social media automation):

SumoRank (analyze best Facebook page content):

Talkwalker (social analytics and monitoring):

Talkwalker Social Analytics Search (track campaigns and hashtags):

TrueSocialMetrics (social media analytics):

Twitonomy (Twitter analytics and monitoring):

Viralwoot (social scheduler and analytics):

Visible Measures (video monitoring and analytics):

Unruly (social video insight):

Yext Free Listings Scan (location data analysis):

Zoho Social (social media management):

Unmetric (social intelligence and analytics):

Online Data Collection & Analytics

Alexa (website statistics and analysis):

Bottlenose (data analysis):

Chartbeat (content intelligence and analytics):

Comscore (cross-platform measurement):

Conversion Fly (online tracking):

Cyfe (all-in-one dashboard):

Datarama (cross channel analytics/insights):

Dataminr (monitors real time brand social conversations)

Delmondo (AI marketing analytics):

Drip (e-commerce CRM):

Facebook Audience Insights (Facebook, Instagram audience analytics):

Facebook Page Cost Calculator (Facebook ad cost tool):

Foursquare Analytics (location based insights):

Google Analytics (website analytics):

Google Analytics UTM Tracking URL Builder (online tracking):

Google Campaign URL Builder (track custom campaigns):

Google Search Console (measure/improve search traffic):

Google Tag Manager (tracking):

Google Tools (online data analysis):

Google Trends (real-time online search analysis):

Hotjar (website heatmaps, funnels, feedback)

IBM Cognos Analytics (AI business intelligence):

Internet Marketing Nijas (SEO tool):

iSpionage (online competitor research):

Keyhole (real-time hashtag and influencer analytics):

Keyword Tool (keyword research):

Kiss Metrics (behavioral analytics and engagement):

Klout (social sharing and impact measurement):

Kred (influence score and platform):

Leadpages (landing page creator, opt-in tools):

LinkedIn Analytics:

ManageFlitter (Twitter tools and analytics):

Moz Link Explorer (Inbound link tool):

Nexalogy (discover social conversations):

Omgili (discussion, news, blog search):

Origami Logic (data analysis/insights):

Pinterest Analytics:

Quantcast (website audience measurement):

RiteTag (trending hashtags):

Searchmetrics (enterprise content marketing):

SEMrush (online competitive intelligence):

Serpstat (SEO tool/platform):

SharedCount (track URL shares and likes):

Shopping Insights (online shopping trends):

SimilarWeb (website stats and analytics comparison):

Snaplytics (automated story publishing and analytics):

Social Searcher (social media search):

Soovle (search suggestions):

Tableau (data analysis/visualization):

TrendKite (PR analytics):

Trendspottr (real-time viral content, influencers):

Tweetreach (Twitter analytics):

Twitter Advanced Search:

Twitter Analytics:

Ubersuggest (keyword suggestion tool):

Union Metrics (social marketing analytics):

UVRX (social search):

WordStream (keyword tool):

Yoast (SEO tool):

YouGov Ratings (measures popularity and sentiment – UK):

YouTube Analytics:

YouTube Trending:

Visio Sparks (Social media counts checker):

Social Media Content Creation & Data Visualization

Accelerated Mobile Pages Project (create fast websites, stories, ads, email):

Adobe Kuler (color tool):–wheel

Adobe Spark (create social media content, stories):

Animaker (animated video tool):

ANIMOTO (video creation tool):

Answer the Public (content ideas tool):

BeLive (live streaming video software):

BIGVU (video creation tool):

Bot Builder (set up and manage conversations):

Botletter (Messenger updates and drip campaigns):

Camtasia (screen recording/video editing):

Canva (design tool):

Chartbuilder (create charts):

Chhirp (record audio for Twitter):

Compressor by Pitchengine (automated social post creation):

Content Idea Generator (title maker):

Crello (design tool for social posts):

Curalate (visual commerce platform):

Datawrapper (create charts and maps):

DesignEvo (create custom logo designs):

DesignWizard (online graphic design software):

Easelly (infographic tool):

Ecam (live video production):

Emotional Marketing Analyzer (headline improvement):

Facebook Creative Hub (create Facebook ads):

Fastory (social story creation):

Free Stock Photo Sites (updated list of free social images):

Funnelytics (free digital marketing funnel mapping):

Gifs (gif maker):

Good Data (business intelligence tool):

Google Data Studio (data visualization):

Google Fonts:

Google Image:

Grammarly (proofreading and editing):

Hashtagify (Twitter and Instagram hashtag suggestions):

Headline Analyzer (optimize headlines):

Hemingway Editor (improve writing):

HubSpot Blog Ideas Generator (content ideas):

Infogram (create charts, maps, graphics):

Knowem (username and trademark database):

LibreStock (free stock image search):

Loomly (social media calendar and publishing):

Lumen5 (social video creation):

ManyChat (bot builder for Facebook Messenger):

Microsoft Bot Framework (build and manage bots):

Namechk (check usernames and URLs):

NodeXL (social analysis and visualization):

Olapic (user generated, influencer, brand content management):

Opal (marketing collaboration platform):

Over (social image, type, graphic tool):

Pexels (free license photos):

Phonto (add text to photos):

Phrasee (AI content copywriting)

PicPlayPost (multiple media story creation):

PicMonkey (photo editing, design):

Piktochart (infographic maker):

Pixlr (photo editing):

Placeit (create mockups):

Power BI (business intelligence):

Promo (video creation):

Recite (visual quote creator):

Relay (resize, remix designs across social):

Ripl (animated video creation):

Right Relevance (content discovery tool):

Rocketium (create Buzzfeed style videos):

Screncast-O-Matic (screen recording):

Smartmockups (create product/post screen shots):

Social Message Optimizer (optimize social media posts):

Stencil (social media image creation):

Story Slicer (edit social video):

Streamlabs (video streaming software):

Tiny PNG (image compression):

TwistedWave (audio editor):

Tweetroot (create Twitter word clouds):

Typito (video creation):

Typorama (social graphic creation):

Unsplash (free license photos):

Videolicious (automatic video creation):

vMix (live streaming video production):

Word Swag (add text to photos):

Social Content Scheduling & Automation

Adobe Experience Manager (cross-channel content management):

AdStage (paid marketing reporting and automation):

Alltop (news and information aggregator):

Bitly (link management platform):

Buffer (schedule and track social posts):

Contentgems (content discovery):

ContentStudio (content discovery and management):

CoSchedule (cross-channel marketing calendar): (automated social posting):

DrumUp (content curation tool):

Edgar (social media automation and scheduler):

Flipboard (content curation tool):

Google Programmatic (automatic online ad buying):

Google Photos (free photo storage):

IFTTT (cross-app task automation):

Later (schedule Instagram posts):

List-O-Matic (list management):

MissingLett_r (automated social campaigns):

Nuzzel (newsfeed, curation):

OptinMonster (auto lead generation):

Outbrain (native ad platform):

PixelMe (URL shortener and retargeting):

Post Planner (content recommendations):

Scoop.It! (content marketing automation):

Short Stack (create contests, giveaways, landing pages):

Slack (team collaboration):

SocialOomph (social discovery and automation):

Social Warefare (WordPress social sharing automation):

Tailwind (Pinterest/Instagram discovery and scheduling):

TINT (user-generated content platform):

Trello (online project management):

Twittimer (schedule cross-platform social posts):

TweetBot (Twitter client):

TweetDeck (Twitter client):

Twillio (Messaging and SMS automation):

Uberflip (B2B content creation):

Woodbox (create contests, giveaways, campaigns):

Zapier (automate workflows across apps):

Zendesk (social customer service system):

Social Media & Digital Media Research

Affinio (audience interest analysis):

Builtwith (see what tech websites use):

Facebook IQ (consumer and ad insights):

Forrester (social media research findings):

Gallup (social media research reports):

Global Web Index (consumer survey data insights):

Insights from Adobe Digital Index (marketing research):

Interbrand Best Brands (global ranking of brands):

IRI Worldwide (predictive analytics)

Kantar Media SRDS (insights for media planners and buyers):

Millward Brown BrandZ Reports (global brand equity ranking):

Mintel (global market research)

Nielsen Social Media Reports (social media research reports):

Pew Research Center (US social research reports):

Roper Center (public opinion research):

Simmons (consumer survey research):

Social Explorer (easy access to US demographic data):

Social Media Collective (social media research reporting):

Sprinklr Business Index (compare brand social performance):

Statista (research statistics portal):

Think With Google (online consumer research insights):

YouGov BrandIndex (brand perception ranking):

Trade Associations, Awards, Conferences

Brand Innovators (marketer conference):

Content Marketing World (content marketing conference):

INBOUND (content marketing conference):

INTEGRATE (IMC conference):

Online Media Marketing Awards (online marketing awards):

Social Media Marketing World (social media conference):

Social Media Strategies Summit (social media conference):

Social Media Week (social media conference):

Summit (customer experience conference):

SXSW (new media/technology conference):

SXSWedu (conference and competition):

The Webby Awards (Internet awards):

The Shorty Awards (social media awards):

Social Media News & Insights

Amy Porterfield (online marketing expert):

Australia ACCC (social media regulation – Australia):

Chris Brogan (online marketing expert):

Christopher S. Penn (online marketing expert):

Jeff Bullas (online marketing expert):

Canadian Competition Bureau Guides (social media regulation – Canada):

Content Marketing Institute (content marketing experts):

Convince & Convert (social media experts):

FTC Consumer Reviews (social media regulation – U.S.):

FTC Disclosures (social media regulation – U.S.):

FTC Disclosers (social media regulation – U.S.):

FTC Native Advertising (social media regulation – U.S.):

Gartner Digital Marketing (digital marketing experts):

Grow (social media expert – Mark Schaefer:

Hubspot’s Inbound Hub (content marketing experts):

ICPEN Guidance (social media regulation – international):

Marketing Profs (digital marketing experts):

Mashable (digital  news):

RazorSocial (social media B2B experts):

Scott Monty (digital marketing expert):

Social Media Examiner (social media experts):

Social Media Explorer (social media news):

Social Media Lab (weekly social media experiments):

Social Media Marketing Magazine (social media news):

Social Media Today (social media news):

Social Mouths (social media experts):

Social Media Law Bulletin (social media law insights):

The Digital Garage (online learning):

UK CMA Guidance (social media regulation – UK):

YouTube Video Creators (YouTube video expert):

Social Media/Marketing Podcasts

Amy Porterfield:

Behind the Numbers: An eMarketer Podcast:

Buffer Podcast:

Content Inc.:

The Content Experience:

Experience This!:

Influence Pros:

Marketing Marvels:

Marketing Smarts Podcast:

Social Media Examiner:

Social Media Lab by Angora Pulse:

Social Pros Podcast:

The Art of Online Business Podcast:

The Business of Story:

The Full Monty:

The Marketing Book Podcast:

The Marketing Companion:

This Old Marketing:

Social Media/Digital Marketing Training & Certification

Adobe Software (Certifications):

Adobe Education Exchange:

Academy of Influencer Marketing (courses):

Amazon Advertising (Certification):

Athlete Marketing Essentials: (Certification):

Blogging University (WordPress):

Canva Design School:

Cision (Certification & Accreditation):

Code Academy (free coding classes in HTML, CSS, JAVA, Sass, Python, etc.):

Constant Contact Social Media 101:

Content Marketing Institute University (Certification):

Conversion Marketing (Certification): ConvertedU Leadpages:

Copyblogger Content Marketer (Certification):

Facebook Blueprint (Certification):

freeCodeCamp (Certification):

Google Partners (Adwords Certification):

Google Analytics Academy (Certification):

Google Data Studio (Certificate of Completion):

Google Tag Manager (Certificate of Completion):

Hootsuite Academy (Certification):

HubSpot Academy (Certification):

Institure for Brand Marketing (Badges):

LinkedIn Learning (Learn software from Adobe Creative Cloud, Google and LinkedIn):

Marketo University (Certifications):

Meltwater Masterclass:

Microsoft Advertising (Certification):

Microsoft Dynamics 365 (Certification):

Moz Academy (Certification):

Pinterest Academy (Courses):

Professional Certified Marketer – Digital Marketing (Certification):

Salesforce Trailblazer Connent (Badges and Certification):

SEMRush (Certifications):

Snapchat Explore (Certification):

Social Media Examiner (training videos):

The Trade Desk Trading Academy (Certification):

Twitter Flight School (Badge):

Yoast Academy (Badge and Certificate)

YouTube Certified (Certification):

YouTube Creator Academy:

Social Media Channels

Wikipedia List of Social Networking Sites:

Also Download Overdrive Interactive’s Social Media Map for a comprehensive list of social media channels and categories:
Are these not enough tools? See Scott Brinker’s Marketing Technology Landscape Supergraphic with over 7,000 options.