Social Media Tools & Resources

Social Media Monitoring & Metrics

Acuity (video monitoring and analytics): acuityads.com

AnyClip (AI video intelligence/management): anyclip.com

Agora Pulse (social media management tool): www.agorapulse.com

Agora Pulse Free Tools (Facebook barometer, Twitter report card, Facebook page contests): agorapulse.com/free-social-media-marketing-tools

Awario (social media brand monitoring): awario.com

Bazaarvoice (brand ratings and reviews platform): bazaarvoice.com

BirdEye (customer review management) birdeye.com

Brandwatch (social listening and analytics): brandwatch.com

Brand24 (social media monitoring): brand24.com

Buzzsumo (content analytics): buzzsumo.com

Cision (social monitoring and analytics): www.cision.com/us/products/monitoring/social

Clarabridge (customer experience management and analytics): www.clarabridge.com

Critical Mention (media monitoring): www.criticalmention.com

CrowdRiff (AI image recognition discover/manage UGC): CrowdRiff.com

Digitmind (social media managment): digimind.com

Fanpage Karma (social media management): fanpagekarma.com

GIPHY (library of animated GIFs): giphy.com

Google Alerts (monitoring): google.com/alerts

GRYTICS (Facebook Group analytics): grytics.com

Hootsuite (social dashboard, scheduling, reporting): hootsuite.com

How Socialble (social media monitoring): howsociable.com

HYP3R (location based social listening): hyp3r.com

Iconosquare (analytics and management): iconosquare.com

Khoros (social media management): khoros.com

Klear (influencer marketing platform): klear.com

Meltwater (social media monitoring): meltwater.com/

Meltwater Impact (free content report): impact.meltwater.com

Mention (social media monitoring): mention.com

Netbase (social analytics): netbase.com

Nielsen Social (social content ratings): www.nielsensocial.com

NUVI (monitoring, analysis, reporting): www.nuvi.com

Oktopost (B2B social media management): oktopost.com

Oracle Social Cloud (listening, analytics, engagement): www.oracle.com/us/solutions/social

Pattern89 (AI driven paid social): pattern89.com

Podium (customer messaging and review platform): podium.com

Reputology (review monitoring and management): reputology.com

ReviewTrackers (online review management): reviewtrackers.com

Rival IQ (social media analytics): rivaliq.com

Salesforce: Social Studio (listening, publishing, engagement): marketingcloud.com/products/social-media-marketing/social-studio

Social Bakers (social media management): socialbakers.com

Social Blade (social media statistics): socialblade.com

Social Mention (real-time search and analysis): socialmention.com

Social Searcher (real-time social search): social-searcher.com

Socially Devoted Meter (analyze response rate): socialbakers.com/resources/socially-devoted

Sprinklr (unified customer experience mangement): www.sprinklr.com

Sprout Social (social media management): sproutsocial.com

SumAll (social media automation): sumall.com

SumoRank (analyze best Facebook page content): sumorank.com

Talkwalker (social analytics and monitoring): talkwalker.com

Talkwalker Social Analytics Search (track campaigns and hashtags): talkwalker.com/social-media-analytics-search

TrueSocialMetrics (social media analytics): truesocialmetrics.com

Twitonomy (Twitter analytics and monitoring): twitonomy.com

Viralwoot (social scheduler and analytics): viralwoot.com

Visible Measures (video monitoring and analytics): visiblemeasures.com

Unruly (social video insight): unruly.co

Yext Free Listings Scan (location data analysis): yext.com/resources/business-scan

Zoho Social (social media management): zoho.com/social

Unmetric (social intelligence and analytics): unmetric.com

Online Data Collection & Analytics

Alexa (website statistics and analysis): alexa.com

Bottlenose (data analysis): bottlenose.com

Chartbeat (content intelligence and analytics): chartbeat.com

Comscore (cross-platform measurement): comscore.com

Conversion Fly (online tracking): conversionfly.com

Cyfe (all-in-one dashboard): www.cyfe.com

Datarama (cross channel analytics/insights): datorama.com

Dataminr (monitors real time brand social conversations) dataminr.com

Delmondo (AI marketing analytics): delmondo.co/snapchat-analytics-software

Drip (e-commerce CRM): drip.co

Facebook Audience Insights (Facebook, Instagram audience analytics): facebook.com/business/insights/tools/audience-insights

Facebook Page Cost Calculator (Facebook ad cost tool): shiftcomm.com/facebook-page-cost-calculator

Foursquare Analytics (location based insights): enterprise.foursquare.com/solutions/analytics

Google Analytics (website analytics): www.google.com/analytics

Google Analytics UTM Tracking URL Builder (online tracking): chrome.google.com/webstore

Google Campaign URL Builder (track custom campaigns): ga-dev-tools.appspot.com/campaign-url-builder

Google Search Console (measure/improve search traffic): search.google.com/search-console

Google Tag Manager (tracking): www.google.com/analytics/tag-manager

Google Tools (online data analysis): www.thinkwithgoogle.com/tools

Google Trends (real-time online search analysis): www.google.com/trends

Hotjar (website heatmaps, funnels, feedback) hotjar.com

IBM Cognos Analytics (AI business intelligence): ibm.com/products/cognos-analytics

iSpionage (online competitor research): ispionage.com

Keyhole (real-time hashtag and influencer analytics): keyhole.co

Keyword Tool (keyword research): keywordtool.io

Kiss Metrics (behavioral analytics and engagement): www.kissmetrics.com

Klout (social sharing and impact measurement): klout.com

Kred (influence score and platform): kred.com

Leadpages (landing page creator, opt-in tools): leadpages.net

LinkedIn Analytics: linkedin.com/help/linkedin/answer/4499

ManageFlitter (Twitter tools and analytics): manageflitter.co

Moz Link Explorer (Inbound link tool): moz.com/researchtools/ose

Nexalogy (discover social conversations): nexalogy.com

Omgili (discussion, news, blog search): omgili.com

Origami Logic (data analysis/insights): origamilogic.com

Pinterest Analytics: analytics.pinterest.com

Quantcast (website audience measurement): quantcast.com

RiteTag (trending hashtags): ritetag.com/hashtag-search

Searchmetrics (enterprise content marketing): searchmetrics.com

SEMrush (online competitive intelligence): www.semrush.com

Serpstat (SEO tool/platform): serpstat.com

SharedCount (track URL shares and likes): www.sharedcount.com

Shopping Insights (online shopping trends): shopping.thinkwithgoogle.com

SimilarWeb (website stats and analytics comparison): similarweb.com

Snaplytics (automated story publishing and analytics): snaplytics.io

Social Searcher (social media search): social-searcher.com

Soovle (search suggestions): soovle.co

Tableau (data analysis/visualization): tableau.com

TrendKite (PR analytics): trendkite.com

Trendspottr (real-time viral content, influencers): trendspottr.com

Tweetreach (Twitter analytics): tweetreach.com

Twitter Advanced Search: twitter.com/search-advanced

Twitter Analytics: analytics.twitter.com

Ubersuggest (keyword suggestion tool): ubersuggest.io

Union Metrics (social marketing analytics): unionmetrics.com

UVRX (social search): uvrx.com/social.html

WordStream (keyword tool): wordstream.com/keywords

Yoast (SEO tool): yoast.com

YouGov Ratings (measures popularity and sentiment – UK): yougov.co.uk/ratings

YouTube Analytics: support.google.com/youtube/answer/92725

YouTube Trending: www.youtube.com/feed/trending

Visio Sparks (Social media counts checker): visiospark.com/shared-counter

Social Media Content Creation & Data Visualization

Accelerated Mobile Pages Project (create fast websites, stories, ads, email): www.ampproject.org

Adobe Kuler (color tool): color.adobe.com/create.color–wheel

Adobe Spark (create social media content, stories): spark.adobe.com

Animaker (animated video tool): animaker.com

ANIMOTO (video creation tool): animoto.com

Answer the Public (content ideas tool): answerthepublic.com

BeLive (live streaming video software): be.live

BIGVU (video creation tool): bigvu.tv

Bot Builder (set up and manage conversations): cai.tools.sap/bot-builder

Botletter (Messenger updates and drip campaigns): botletter.com

Camtasia (screen recording/video editing): techsmith.com/video-editor

Canva (design tool): www.canva.com

Chartbuilder (create charts): quartz.github.io/Chartbuilder

Chhirp (record audio for Twitter): cordproject.co/chhirp

Compressor by Pitchengine (automated social post creation): c.tiny.pr

Crello (design tool for social posts): crello.com

Curalate (visual commerce platform): curalate.com

Datawrapper (create charts and maps): datawrapper.de

DesignEvo (create custom logo designs): designevo.com

DesignWizard (online graphic design software): designwizard.com

Easelly (infographic tool): www.easel.ly

Ecam (live video production): ecamm.com

Emotional Marketing Analyzer (headline improvement): aminstitute.com/headline

Facebook Creative Hub (create Facebook ads): facebook.com/ads/creativehub

Fastory (social story creation): fastory.io

Free Stock Photo Sites (updated list of free social images): blog.Hootsuite.com

Funnelytics (free digital marketing funnel mapping): funnelytics.io

Gifs (gif maker): gifs.com

Good Data (business intelligence tool): gooddata.com

Google Data Studio (data visualization): datastudio.google.com

Google Fonts: www.google.com/fonts

Google Image: images.google.com

Grammarly (proofreading and editing): grammarly.com

Hashtagify (Twitter and Instagram hashtag suggestions): hashtagify.me

Headline Analyzer (optimize headlines): coschedule.com/headline-analyzer

Hemingway Editor (improve writing): hemingwayapp.com

HubSpot Blog Ideas Generator (content ideas): hubspot.com/blog-topic-generator

Infogram (create charts, maps, graphics): infogram.com

Knowem (username and trademark database): knowem.com

LibreStock (free stock image search): librestock.com

Loomly (social media calendar and publishing): loomly.com

Lumen5 (social video creation): lumen5.com

ManyChat (bot builder for Facebook Messenger): manychat.com

Microsoft Bot Framework (build and manage bots): dev.botframework.com

Namechk (check usernames and URLs): namechk.com

NodeXL (social analysis and visualization): nodexl.com

Olapic (user generated, influencer, brand content management): olapic.com

Opal (marketing collaboration platform): workwithopal.com

Over (social image, type, graphic tool): madewithover.com

Pexels (free license photos): pexels.com

Phonto (add text to photos): phon.to

Phrasee (AI content copywriting) phrasee.co

PicPlayPost (multiple media story creation): www.mixcord.co/partners/picplaypost.html

PicMonkey (photo editing, design): picmonkey.com

Piktochart (infographic maker): piktochart.com

Pixlr (photo editing): pixlr.com

Placeit (create mockups): placeit.net

Content Idea Generator (title maker): portent.com/tools/title-maker

Power BI (business intelligence): powerbi.microsoft.com

Promo (video creation): promo.com

Recite (visual quote creator): recite.com

Relay (resize, remix designs across social): relaythat.com

Ripl (animated video creation): ripl.com

Right Relevance (content discovery tool): rightrelevance.com/

Rocketium (create Buzzfeed style videos): rocketium.com

Screncast-O-Matic (screen recording): screencast-o-matic.com

Smartmockups (create product/post screen shots): smartmockups.com

Stencil (social media image creation): getstencil.com

Story Slicer (edit social video): storyslicer.us

Streamlabs (video streaming software): streamelements.com

Tiny PNG (image compression): tinypng.com

TwistedWave (audio editor): twistedwave.com

Tweetroot (create Twitter word clouds): rubbledev.com/app/tweetroot-for-twitter

Typito (video creation): typito.com/go

Typorama (social graphic creation): apperto.com/typorama

Unsplash (free license photos): unsplash.com

Videolicious (automatic video creation): videolicious.com

vMix (live streaming video production): vmix.com

Word Swag (add text to photos): wordswag.co

Social Content Scheduling & Automation

Adobe Experience Manager (cross-channel content management): adobe.com/marketing-cloud/enterprise-content-management.html

AdStage (paid marketing reporting and automation): www.adstage.io

Alltop (news and information aggregator): alltop.com

Bitly (link management platform): bitly.com

Buffer (schedule and track social posts): bufferapp.com

Contentgems (content discovery): contentgems.com

ContentStudio (content discovery and management): contentstudio.io

CoSchedule (cross-channel marketing calendar): coschedule.com

dlvr.it (automated social posting): dlvr.it

DrumUp (content curation tool): drumup.io

Edgar (social media automation and scheduler): meetedgar.com

Flipboard (content curation tool): flipboard.com

Google Programmatic (automatic online ad buying): thinkwithgoogle.com/programmatic-guide

Google Photos (free photo storage): google.com/photos

IFTTT (cross-app task automation): ifttt.com

Later (schedule Instagram posts): later.com

List-O-Matic (list management): accessify.com/tools-and-wizards/developer-tools/list-o-matic

MissingLett_r (automated social campaigns): missinglettr.com

Nuzzel (newsfeed, curation): nuzzel.com

OptinMonster (auto lead generation): optinmonster.com

Outbrain (native ad platform): outbrain.com

PixelMe (URL shortener and retargeting): pixelme.me

Post Planner (content recommendations): www.postplanner.com

Scoop.It! (content marketing automation): scoop.it

Short Stack (create contests, giveaways, landing pages): www.shortstack.com

Slack (team collaboration): slack.com

SocialOomph (social discovery and automation): www.socialoomph.com

Social Warefare (WordPress social sharing automation): warfareplugins.com

Tailwind (Pinterest/Instagram discovery and scheduling): tailwindapp.com

TINT (user-generated content platform): tintup.com

Trello (online project management): trello.com

Twittimer (schedule cross-platform social posts): twittimer.com

TweetBot (Twitter client): tapbots.com/tweetbot

TweetDeck (Twitter client): tweetdeck.en.softonic.com

Twillio (Messaging and SMS automation): twilio.com

Uberflip (B2B content creation): uberflip.com

Woodbox (create contests, giveaways, campaigns): woobox.com

Zapier (automate workflows across apps): zapier.com

Zendesk (social customer service system): www.zendesk.com

Social Media & Digital Media Research

Affinio (audience interest analysis): www.affin.io

Facebook IQ (consumer and ad insights): facebook.com/iq

Forrester (social media research findings): www.forrester.com/Social-Media

Gallup (social media research reports): www.gallup.com

Global Web Index (consumer survey data insights): www.globalwebindex.net

Insights from Adobe Digital Index (marketing research): cmo.adobe.com/trends/insights-from-adobe.html

Interbrand Best Brands (global ranking of brands): interbrand.com

IRI Worldwide (predictive analytics) iriworldwide.com

Kantar Media SRDS (insights for media planners and buyers): srds.com

Millward Brown BrandZ Reports (global brand equity ranking): millwardbrown.com/brandz

Mintel (global market research):mintel.com

Nielsen Social Media Reports (social media research reports): www.nielsensocial.com

Pew Research Center (US social research reports): www.pewinternet.org

Roper Center (public opinion research): www.ropercenter.uconn.edu

Simmons (consumer survey research): simmonssurvey.com

Social Explorer (easy access to US demographic data): www.socialexplorer.com

Social Media Collective (social media research reporting): socialmediacollective.org

Sprinklr Business Index (compare brand social performance): businessindex.sprinklr.com

Statista (research statistics portal): www.statista.com

Think With Google (online consumer research insights): thinkwithgoogle.com

YouGov BrandIndex (brand perception ranking): brandindex.com

Trade Associations, Awards, Conferences

Brand Innovators (marketer conference): brand-innovators.com/events

Content Marketing World (content marketing conference): www.contentmarketingworld.com

INBOUND (content marketing conference): www.inbound.com

INTEGRATE (IMC conference): integrate.wvu.edu

Online Media Marketing Awards (online marketing awards): www.mediapost.com/ommaawards

Social Media Marketing World (social media conference): www.socialmediaexaminer.com/smmworld

Social Media Strategies Summit (social media conference): socialmediastrategiessummit.com

Social Media Week (social media conference): socialmediaweek.org

Summit (customer experience conference): summit.adobe.com/na

SXSW (new media/technology conference): sxsw.com

SXSWedu (conference and competition): sxswedu.com

The Webby Awards (Internet awards): www.webbyawards.com

The Shorty Awards (social media awards): shortyawards.com

Social Media News & Insights

Amy Porterfield (online marketing expert): amyporterfield.com

Australia ACCC (social media regulation – Australia): accc.gov.au/business/advertising-promoting-your-business/social-media

Chris Brogan (online marketing expert): chrisbrogan.com/blog

Christopher S. Penn (online marketing expert): christopherspenn.com

Jeff Bullas (online marketing expert): jeffbullas.com

Canadian Competition Bureau Guides (social media regulation – Canada): www.competitionbureau.gc.ca

Content Marketing Institute (content marketing experts): contentmarketinginstitute.com/blog

Convince & Convert (social media experts): www.convinceandconvert.com

FTC Consumer Reviews (social media regulation – U.S.): ftc.gov/tips-advice/business-center/guidance/consumer-review-fairness-act-what-businesses-need-know

FTC Disclosures (social media regulation – U.S.): ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

FTC Disclosers (social media regulation – U.S.): ftc.gov/news-events/blogs/business-blog/2019/11/disclosures-101-new-ftc-resources-social-media-influencers

FTC Native Advertising (social media regulation – U.S.): ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses

Gartner Digital Marketing (digital marketing experts): blogs.gartner.com/digital-marketing

Grow (social media expert – Mark Schaefer: www.businessesgrow.com

Hubspot’s Inbound Hub (content marketing experts): blog.hubspot.com

ICPEN Guidance (social media regulation – international): icpen.org/initiatives

Marketing Profs (digital marketing experts): www.marketingprofs.com

Mashable (digital  news): mashable.com

RazorSocial (social media B2B experts): www.razorsocial.com/blog

Scott Monty (digital marketing expert): scottmonty.com

Social Media Examiner (social media experts): www.socialmediaexaminer.com

Social Media Explorer (social media news): www.socialmediaexplorer.com

Social Media Lab (weekly social media experiments): agorapulse.com/social-media-lab

Social Media Marketing Magazine (social media news): www.smmmagazine.com

Social Media Today (social media news): socialmediatoday.com

Social Mouths (social media experts): socialmouths.com/blog

Social Media Law Bulletin (social media law insights): www.socialmedialawbulletin.com

The Digital Garage (online learning): digitalgarage.withgoogle.com

UK CMA Guidance (social media regulation – UK): gov.uk/government/publications/online-reviews-and-endorsements-advice-for-businesses

YouTube Video Creators (YouTube video expert): www.youtube.com/videocreators

Social Media/Marketing Podcasts

Amy Porterfield: amyporterfield.com/category/podcast

Behind the Numbers: An eMarketer Podcast: www.emarketer.com/articles/topics/emarketer-podcast

Buffer Podcast: buffer.com/podcast

Content Inc.: contentmarketinginstitute.com/content-inc-podcast

The Content Experience: convinceandconvert.com/podcasts/shows/content-experience-show

Experience This!: convinceandconvert.com/podcasts/shows/experience-this

Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast

Marketing Marvels: convinceandconvert.com/podcasts/shows/marketing-marvels-podcast

Marketing Smarts Podcast: marketingprofs.com/topic/all/marketing-smarts

Social Media Examiner: socialmediaexaminer.com/shows

Social Media Lab by Angora Pulse: itunes.apple.com/us/podcast/social-media-lab/

Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast

The Art of Online Business Podcast: rickmulready.com/category/aoptpodcast

The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast

The Full Monty: scottmonty.com/p/podcast.html

The Marketing Book Podcast: www.artillerymarketing.com/marketing-book-podcast

The Marketing Companion: businessesgrow.com/podcast-the-marketing-companion-2

This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast

Social Media/Digital Marketing Training & Certification

Adobe Software (Certifications): training.adobe.com/training/courses

Academy of Influencer Marketing (courses): education.traackr.com

Bing/Yahoo! Ads (Certification): advertise.bingads.microsoft.com/en-us/resources/training

Blogging University (WordPress): dailypost.wordpress.com/blogging-university

Cision (Certification & Accreditation): cision.com/us/resources/university-program

Code Academy (free coding classes in HTML, CSS, JAVA, Sass, Python, etc.): codecademy.com

Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter

Conversion Marketing (Certification): ConvertedU Leadpages: convertedu.com/courses

Facebook Blueprint (Certification): facebook.com/blueprint

Google Partners (Adwords Certification): support.google.com/partners

Google Analytics Academy (Certification): analyticsacademy.withgoogle.com

Hootsuite Academy (Certification): hootsuite.com/education

HubSpot Academy (Certification): academy.hubspot.com

LinkedIn Learning (Learn software from Adobe Creative Cloud, Google and LinkedIn): linkedin.com/learning

Meltwater Masterclass: meltwater.com/masterclass/resources

Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365

Professional Certified Marketer – Digital Marketing (Certification): ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx

Salesforce Trailhead (Badges and Certification): trailhead.salesforce.com Or academic-alliance.salesforce.com/business-specialist

Snapchat Explore (Certification): forbusiness.snapchat.com/blog/introducing-explore/

The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy

Twitter Flight School (Badge): twitterflightschool.com

Yoast Academy (Badge and Certificate) yoast.com/academy

YouTube Certified (Certification): support.google.com/youtube/answer/7380223

YouTube Creator Academy: creatoracademy.youtube.com

Social Media Channels

Wikipedia List of Social Networking Sites: en.wikipedia.org/wiki/List_of_social_networking_websites

Also Download Overdrive Interactive’s Social Media Map for a comprehensive list of social media channels and categories:

Are these not enough tools? See Scott Brinker’s Marketing Technology Landscape Supergraphic 2019 with over 7,000 options.