Social media can change quickly. This list can help you keep updated.
The first section provides some suggested websites that are updated regularly to provide you with the latest data, stats, and strategy updates for social media in general and for specific social media platforms. The second section provides a list of regularly updated professional courses and certifications.
Social Media Update Resources
AdAge:
- How Agencies Are Using AI: adage.com/article/agency-news/how-major-ad-agencies-are-using-ai/2511196
Buffer:
- Flow Social Media Blog buffer.com/resources/flow/
- Science of Social Media Podcast buffer.com/resources/science-of-social-media/
Canva:
- Free Design Tool with Templates: canva.com/
Center for Humane Technology:
- Foundations of Humane Technology: humanetech.com/course
CMO Survey:
- CMO Survey Results Report cmosurvey.org/results/
Convince & Convert:
- Convince & Convert Blog convinceandconvert.com/blog/
- Social Pros Podcast convinceandconvert.com/podcasts/shows/social-pros-podcast/
Hootsuite:
- Best Time To Post On Social Media All Networks blog.hootsuite.com/best-time-to-post-on-social-media/
- How Often to Post to Social Media in 2023 blog.hootsuite.com/how-often-to-post-on-social-media/
- Social Media Advertising 101 blog.hootsuite.com/social-media-advertising/
- Social Media Algorithms: A Guide For Every Network blog.hootsuite.com/social-media-algorithm/
- Social Media Demographics That Matter To Marketers blog.hootsuite.com/social-media-demographics/
- Social Media Strategy blog.hootsuite.com/channel/strategy/
- Social Media Updates blog.hootsuite.com/social-media-updates/
HubSpot:
- How Often to Publish on Social Media for Business? blog.hubspot.com/marketing/how-frequently-should-i-publish-on-social-media/
- Social Media Analytics blog.hubspot.com/marketing/social-media-analytics/
- Social Media Demographics For Marketers blog.hubspot.com/marketing/state-of-social-media-demographics/
- Social Media Marketing Report blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report/
- The Best Times To Post On Social Media blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic/
HypeAuditor:
- Free Tools for Influencer Marketing hypeauditor.com/free-tools/
Influencer MarketingHub:
- Free Influencer Marketing Tools influencermarketinghub.com/free-influencer-marketing-tools/
- Influencer Benchmark Report influencermarketinghub.com/influencer-marketing-benchmark-report/
Overdrive Interactive:
- Social Media Map ovrdrv.com/knowledge/social-media-map/
Pew Research:
- Social Media Fact Sheet pewresearch.org/internet/fact-sheet/social-media/
- Social Media Publications pewresearch.org/topic/internet-technology/platforms-services/social-media/
RiteTag:
- Hashtag Suggestions https://ritetag.com/
RivalIQ:
- Live Social Media Benchmarks rivaliq.com/live-benchmarks/
- Head-to-Head Reports (under free tools) rivaliq.com/
Shorty Awards
The Best of Digital and Social Media shortyawards.com
Similarweb:
- Website Analysis similarweb.com/
Social Media Examiner:
- Social Media Examiner Blog socialmediaexaminer.com/
- Social Media Examiner YouTube youtube.com/socialmediaexaminer/
- Social Media Marketing Industry Report. socialmediaexaminer.com/social-media-marketing-industry-report-2023/
- Social Media Marketing Podcast socialmediaexaminer.com/social-media-marketing-podcast/
Social Media Law Bulletin:
- Social Media Law Blog socialmedialawbulletin.com/
Social Media Today:
- Social Media Today Blog socialmediatoday.com/
Sprout Social:
- Best Times To Post On Social Media sproutsocial.com/insights/best-times-to-post-on-social-media/
- Data Reports sproutsocial.com/insights/data/
- Social Media Templates sproutsocial.com/templates/
- Social Media Updates sproutsocial.com/insights/social-media-updates/
- The Most Important Social Media Marketing Statistics sproutsocial.com/insights/social-media-statistics/
- The Sprout Social Index, sproutsocial.com/insights/index/
We Are Social:
- Insights Blog (Yearly Digital Report) wearesocial.com/us/blog/
WebFX:
- How Much Does Social Media Advertising Cost? webfx.com/social-media/pricing/how-much-does-social-media-advertising-cost/
- Social Media Cost Calculator webfx.com/social-media/pricing/
- Social Media Management Tools webfx.com/blog/social-media/social-management-tools/
Wikipedia:
- List of Defunct Social Networking Services en.wikipedia.org/wiki/List_of_defunct_social_networking_services/
- List of Social Networking Services en.wikipedia.org/wiki/List_of_social_networking_services/
Social Media Professional Certifications
Agorapulse Academy:
- Agorapulse Certification Course academy.agorapulse.com/courses/agorapulse-certification-course/
Canva Design School:
- Canva for Beginners canva.com/designschool/courses/canva-101/?lesson=opening-canva-for-the-first-time/
- Social Media Mastery canva.com/designschool/courses/social-media-mastery/?lesson=master-social-media/
Google Academy:
- Google Ads Video Certification skillshop.exceedlms.com/student/path/18216-google-ads-video-certification/
- Introduction to Generative AI cloudskillsboost.google/journeys/118
Hootsuite Academy:
- Hootsuite Academy Student Program hootsuite.com/pages/landing/student-program/
- Hootsuite Platform Certification education.hootsuite.com/courses/platform-cert/
- Hootsuite Social Marketing Certification education.hootsuite.com/courses/platform-cert/
HubSpot Academy:
- Inbound Certification academy.hubspot.com/courses/inbound/
- Social Media Marketing academy.hubspot.com/courses/social-media/
LinkedIn Marketing Labs:
- LinkedIn Content and Creative Design training.marketing.linkedin.com/page/certifications/
- LinkedIn Fundamentals training.marketing.linkedin.com/page/certifications/
- LinkedIn Marketing Strategy training.marketing.linkedin.com/page/certifications/
Meltwater Academy:
- Influencer Marketing Certification academy.meltwater.com/courses/Social-influencer-marketing-certification/
- Social Media Marketing Industry Specialist academy.meltwater.com/courses/social-media-marketing-certification/
Meta:
- Meta Certified Community Manager facebook.com/business/learn/certification/exams/600-101-exam/
- Meta Certified Digital Marketing Associate facebook.com/business/learn/certification/exams/100-101-exam/
Muck Rack
- Fundamentals of Media Measurement academy.muckrack.com/fundamentals-of-media-measurement
Pinterest Academy:
- Advertising Essential pinterestacademy.com/student/collection/1286620-pinterest-advertising-essentials-badge/
Reddit Ads Formula
- Reddit Ads Fundamentals Certification adsformula.redditforbusiness.com/student/path/1529271-reddit-ads-fundamentals-certification?sid=9b63219c-f352-4d2b-8561-db1f61c42a28&sid_i=0
- Reddit Ads Boost Certification adsformula.redditforbusiness.com/student/path/1529314-reddit-ads-boost-certification?sid=9b63219c-f352-4d2b-8561-db1f61c42a28&sid_i=1
Salesforce Trailhead
- Get Started with Artificial Intelligence trailhead.salesforce.com/content/learn/trails/get-started-with-ai-data
Semrush Academy:
- Many Short Topic Specific Digital Marketing Courses https://www.semrush.com/academy/certification/
Snap Focus:
- Ads Manager Campaign Activation focus.snapchat.com/student/collection/856258-ads-manager-campaign-activation/
- Ads Manager Campaign Optimization focus.snapchat.com/student/collection/931145-ads-manager-campaign-optimization/
- Snapchat Essentials focus.snapchat.com/student/collection/580772-snapchat-essentials
Spotify Advertising Academy:
- Digital Audio Advertising ads.spotify.com/en-US/advertising-academy/
TikTok Academy:
- Commerce my.academywithtiktok.com/learn
- Small Business my.academywithtiktok.com/learn
- TikTok 101 my.academywithtiktok.com/learn
Twitter Flight School:
- Ads Manager Fundamentals twitterflightschool.com/student/path/1120386-ads-manager-fundamentals/
- Getting Started On Twitter twitterflightschool.com/student/path/886208-get-started-on-twitter/
- Twitter for Creatives twitterflightschool.com/student/path/989765-twitter-for-creatives/
WordPress Learn:
- Intro to Blogging wordpress.com/learn/courses/intro-to-blogging/
- Intro to Podcasting wordpress.com/learn/courses/intro-to-podcasting/