AI for Professionals: Deepen Your Expertise With AI, Don’t Outsource It.

In my last post, Afraid of Being Replaced by AI? we looked at the physical differences between human brains and AI neural networks. We discovered unique capabilities our brains have over AI. Yet, in the fight with AI for jobs, we can only leverage those unique brain capabilities if we use them.

AI Training for Knowledge Workers: A Guide to Augment Your Intelligence, Not Replace It.
Image created with Gemini 2.0 Flash Image generator https://aistudio.google.com

Use AI for everything, and you could lose your human brain advantage. Working your brain in specific ways, like physical training, is essential to maintain and develop function.

The goal is not to avoid AI. News continues to reveal more tasks being outsourced to AI. In a recent interview, CEO Marc Benioff claims AI can do 30%-50% of work tasks at Salesforce.

The goal is to remain valuable in your job by building up your irreplaceable human skills. Some companies like Bank of New York Mellon are already utilizing digital employees working alongside human counterparts for coding and validating payment instructions.

To build up your human cognitive abilities, don’t approach AI as a replacement for thinking, but as a powerful research assistant, data analyst, and co-thinker. Let AI do the mechanical so you can do the strategic.

It’s tempting to let AI do it all. But your brain will get less fit and you’re basically telling your employer they don’t need you. Instead, use AI in ways to build up your brain in areas that accentuate your value.

Instead of training AI to replace you, use it to help you be irreplaceable. Treat AI as a cognitive sparring partner to strengthen your innate human abilities.

To get started, here are some workouts to train your brain in ways that make your humanity more valuable.

1. Engage with Primary Sources; Use AI as a Research Magnifier

Cognitive Workout: Finding a single “aha!” moment in a sea of raw data, customer reviews, or project reports. This requires synthesis and insight.

AI Trap (AI Replaces): “Summarize these 1,000 customer reviews for me.” You get the conclusion without the context and miss the surprising, outlier details where real opportunity lies.

Human Value (AI Augments): You use AI as a powerful lens to navigate the source material yourself. How? See AI prompt examples below.

  • Prompt: “Analyze these 1,000 reviews and cluster them into the top five recurring themes. Then show three verbatim examples of each.”
  • Prompt: “Search this entire project file and identify all mentions of ‘risk’ or ‘delay’. Then show the full paragraphs where each mention appears.”
  • Prompt: “In this sales data, highlight anomalies that deviate more than 20% from the quarterly average.”

Result: AI does arduous tasks of searching and sorting – low-cognitive-load work. You reserve your brain’s energy for high-value human tasks: looking at the organized raw material and asking, “Why is this happening? What’s the hidden story here?” You’re the detective. AI gave you an organized case file.

2. Strategic Note-Taking: Use AI as a Post-Meeting Debriefer

Cognitive Workout: Actively listening and synthesizing a live conversation into key themes and action items.

AI Trap (AI Replaces): Using an automated AI transcript as a substitute for paying attention in a meeting.

Human Value (AI Augments): You still take strategic, handwritten notes during the meeting forcing you to listen and filter in real time. After, leverage AI for insightful follow-up. How? Here’s some AI prompt examples.

  • Prompt: “Here’s the meeting transcript, and here’s my personal notes. Synthesize both into a draft email including key decisions, assigned action items, and owners.”
  • Prompt: “Based on this transcript, what were the main points of disagreement? What topic had the most energy behind it?”
  • Prompt: “Based on the meeting transcript, my personal notes, main points of disagreement, and most energetic topics, what top three changes should I prioritize in this marketing plan?”

Result: You get the full cognitive benefit of live synthesis, ensuring you understand the meeting’s flow and dynamics. Then, you use AI to save time on the administrative task of writing a perfect summary, freeing you to think about the next strategic move.

3. Driving the Discussion: Use AI as a Private Sparring Partner

Cognitive Workout: Thinking on your feet, articulating a persuasive argument, and navigating complex social dynamics while engaged in a live setting.

AI Trap (AI Replaces): Staying silent and asking the AI for the “right answer” later.

Human Value (AI Augments): You use AI to prepare for and learn from the human interaction. You use it as a private trainer. How? Below are some AI prompt examples.

  • Pre-Meeting Prompt: “I’m about to propose _______. Act as a skeptical CFO and give me the three toughest questions you’d ask about my plan.”
  • Pre-Meeting Prompt: “Help me rephrase my main point for an audience of engineers versus an audience of marketers.”
  • Post-Meeting Prompt: “I felt some resistance when I presented my idea. Based on what I’ve told you, what are some likely underlying concerns I didn’t address?”

Result: AI helps you anticipate challenges, refine thinking, and build empathy for other perspectives. This makes your live in-person contribution more insightful, persuasive, and resilient amplifying human social intelligence.

4. Authoring Your Own Strategy: Use AI as a Creative Sounding Board

Cognitive Workout: The “blank page” struggle of structuring a novel argument, building a logical narrative, and creating a clear vision from scratch. This is where true ownership and deep understanding are born.

AI Trap (AI Replaces): “Write a three-year strategic plan for my division.” You get a generic, soulless document you can’t truly defend because you didn’t build it.

Human Value (AI Augments): You do the hard work of core ideation first. Then you bring in AI as a collaborator to refine and challenge your thinking. How? See these AI prompt examples.

  • Prompt (After you’ve outlined): “Here is my core thesis and my three supporting pillars. What is the weakest part of this argument? What have I overlooked?”
  • Prompt (After you’ve written a draft): “My goal is to inspire my team. Analyze the tone of this draft and suggest ways to make it more compelling and visionary.”
  • Prompt (For creativity): “Give me an analogy from biology or history that could help explain this complex business concept to my client.”

Result: You maintain full ownership of the core strategy and logic. AI acts as a 24/7 editor, critic, and muse to help test and polish your human-generated idea into the best version.

A summary workout reminder on how to be more human in your job to compete in an AI job market. Click on image to download a PDF.

With any AI use, remember that you’re responsible for the final output. Fact-check AI outputs, avoid plagiarism, and maintain your unique voice. This is where human discipline expertise can shine – not taking everything AI confidently says at face value.

Also, know your company and client AI use policies. Be mindful of uploading copyrighted, sensitive, or proprietary material into LLMs.

For more ideas on how AI can be a cognitive sparring partner to improve your ideas, see my post Why AI Flattery Fails. For a look at how AI can help you iterate ideas for faster innovation, see my post on AI Vibe Marketing.

You, the human, must always be the one asking “why” and setting the intent. Use AI for the “what” and “how”—let it search, sort, draft, and critique. This allows you more time and energy to deep, creative, and strategic thinking that machines cannot replace, making you more valuable, less replaceable.

In my next post, I’ll provide a similar cognitive training plan for students. How can you begin using AI in these ways for your job today?

This Was 75% Human Generated Content! 

The initial ideas were my own, and so were the beginning parts of a rough draft. I used Google Gemini 2.5 Pro Thinking for my research. I got better results when I asked the model to respond to my prompt again after running 10 miles. Thanks to Christopher Penn for his “Add a Banana” AI principle. That’s what helped send me in this training your brain direction. I added my own support articles and perspective on examples. I used Gemini 2.0 Flash to generate the graphic.

Is AI “Vibe Marketing” Hype or Help for Professionals and Professors?

My product idea went from sketch to photo-realistic product image, product shot with feature call outs, brand logo and tagline using Google AI Studio with Gemini 2.5 Pro, Gemini 2.0 Flash Image and OpenAI ChatGPT 4.o Image https://aistudio.google.com https://openai.com/

It’s been a month since my last post. I was looking for a topic. It found me listening to the Marketing AI podcast on my morning run Thursday. There were big model drops with Google’s Gemini 2.5 Pro and OpenAI’s ChatGPT-4o image generation. That’s big news, but my interest sparked when Paul and Mike mentioned “vibe marketing.” Huh? My first thought was how younger Survivor players talk about “vibing” with their tribe.

Can You Feel The Vibes?

Vibe marketing sounds like winging it. Trying new products and strategies based on feeling is not not something I’d embrace. I’ve taught for years the value of data based decision making in marketing. There’s an art to marketing but there’s also a science to it.

Mike and Paul explain how AI leader Andrej Karpathy posted on X about vibe coding – giving into vibes talking to AI over and over while it coded to complete projects. Others applied it to marketing. Marketers go from individual executors to orchestrators of AI systems. Mike Kaput explained, “So basically, marketers will start operating on vibes … while AI handles all the messy execution.”

To get a better handle on this concept I turned to the new Gemini 2.5 Pro which AI expert Christopher Penn says is the best AI model right now. It has surpassed other models on key benchmarks by significant margins (click for benchmarks table). Gemini 2.5 reasons through “thoughts” before responding improving performance and accuracy.

Nailing Down A Definition?

Gemini first defined vibe marketing as an established approach to creating content with a feeling to connect with consumers emotionally. Emotions are key, but rational appeals play a role. I’ve found story is a great way to deliver both as evidenced by my research and explained in my Brand Storytelling book. That’s not this new trend.

I prompted Gemini to focus on the emerging trend of AI in vibe marketing. It’s new description was “using AI tools to generate marketing ideas, content (text, images), and campaign elements that align with a specific vibe or aesthetic … for speed and automation in creating assets that embody a chosen vibe.” It is closer but still mixing the established term with the new trend.

With my background in cross-discipline creativity, innovation, and problem-solving, I thought it might be more about ideas that can go back to product design, business plans, and marketing concepts.

Vibe marketing is more about getting an idea and using AI to run with it, researching, illustrating, and iterating as it quickly gains steam combining design thinking with marketing and innovation.

Vibe Marketing In Action.

I was still fuzzy on the concept until my Integrated Marketing Communications (IMC) class later that day. Student teams complete an IMC campaign for a business. They gather market and consumer research, set objectives, budget, media mix, creative strategy, and execute digital and traditional creative with a storytelling approach.

During an in-class exercise, I asked students to apply what we learned about using PR for marketing objectives. They brainstormed a PR event based on a creative brief for Hush Puppies water-resistant leather dress shoes. While students worked, I came up with my own ideas sketching them on the board.

As evidence of the creative process I teach, I took random general information (a book I read to my kids when younger I Wish I Had Duck Feet) and combined it with specific information about the project (PR event for Hush Puppies water-resistant shoes). I sketched a person dressed for work walking in a city on a rainy day in rubber duck feet near a Hush Puppies pop-up store.

IMC focuses on marcom for problems and opportunities. But, I teach other classes that identify opportunities and come up with product ideas. Towards the end of class, we talked about duck being an actual product – a fun way to protect dress shoes.

Vibe Becomes A Product And Business.

Fun rubber shoe protector was in my mind back in my office. I let the marketing vibes roll using new AI tools to rapidly advance this idea from concept to product design, prototypes, with an outline and some basic research for business plan and a marketing plan for my entrepreneurial startup.

My product idea went from sketch to photo-realistic product image, product shot with feature call outs, brand logo and tagline using Google AI Studio with Gemini 2.5 Pro, Gemini 2.0 Flash Image and OpenAI ChatGPT 4.o Image https://aistudio.google.com https://openai.com/
My product idea went from sketch to photo-realistic product image, product shot with feature call outs, brand logo and tagline using Google AI Studio with Gemini 2.5 Pro, Gemini 2.0 Flash Image and OpenAI ChatGPT 4.o Image https://aistudio.google.com https://openai.com/

In no time, I had a photo-realistic product sketch, product name, logo, target market, positioning, price, and place (distribution) strategy. I also had a basic promotions strategy with marketing channels, marketing ideas, content with text and images, and campaign elements. I even had ideas on how to create a working prototype for investors by creating by hand, using a 3D printer, or a rubber molding.

With tariffs in the news, I also wanted to consider manufacturing. Working with Gemini 2.5 Pro, I had a beginning outline of materials, fasteners, and packaging I would need and options for rubber injection or compression molding. I had Gemini look into supply chain and manufacturing partners from overseas, in North America, and in the U.S. It gave me ideas to find those partners through online platforms, industry directories, trade shows, and networking.

Gemini helped with my marketing plan, but I turned to Open AI for my product illustrations, logo, and examples of social media ads. I was inspired by Ethan Mollick’s Substack and wanted to try the new image capabilities of GPT-4o.

Gemini came up with the idea for an influencer marketing post, wrote the caption, and suggested the hashtags. I had the idea for the brand promotional post headline, subhead, and image but it wrote the promotion copy. Gemini gave me tagline suggestions, but I didn’t like them so I wrote “Being Safe Has Never Been So Fun.”

GPT-4o created all images. The bottom left below was Gemini 2.0 Flash image. I couldn’t get it to do what I wanted especially with type. The top right is ChatGPT’s first attempt from my prompt on the top left. Gemini 2.5 Pro may be best all around, but ChatGPT-4o image is superior, but Google may be planning a Gemini 2.5 image model release.

My product idea went from sketch to photo-realistic Instagram influencer ad and brand product ad using Google AI Studio with Gemini 2.5 Pro, Gemini 2.0 Flash Image and OpenAI ChatGPT 4.o Image https://aistudio.google.com https://openai.com/
My product idea went from sketch to photo-realistic Instagram influencer ad and brand product ad using Google AI Studio with Gemini 2.5 Pro, Gemini 2.0 Flash Image and OpenAI ChatGPT 4.o Image https://aistudio.google.com https://openai.com/

Can Anyone Can Be A Vibe Marketer?

Yesterday was fun, but I agree with AI expert Christopher Penn that vibe marketing isn’t a magic bullet of entering a couple of prompts, walking away and it does everything. As with any trend you need to see beneath the hype. He says, the more you hand-off the more that can go wrong. Fun and vibes alone don’t make successful marketing.

Penn explains using AI well is like managing employees. I had to know how to get good work out of Gemini. I had to figure out ChatGPT was better at images. You also need discipline expertise, good data, discernment, and skills in prompting.

I got good results quickly because I worked in marketing over 15 years in product design, launches, communications campaigns, and pitches. I’ve researched and taught marketing, judged and mentored student business competitions the past decade. I’ve researched and experimented with AI for two years including AI Use Frameworks and AI Prompt Frameworks. I also ask Gemini if anyone can do vibe marketing.

Gemini indicates “You Definitely STILL Need Core Marketing Fundamentals:”

  • Strategic Thinking
  • Audience Understanding
  • Brand Knowledge
  • Critical Evaluation
  • Marketing Channel Knowledge

Gemini suggests “NEW Skills or Competencies for AI-Driven Marketing:”

  • Prompt Engineering
  • AI Tool Literacy
  • Editing and Refinement
  • Ethical Awareness
  • Data Interpretation

I asked how this impacts teaching. Gemini suggested ways to teach the foundational and new skills. But emphasized a mindset shift, “Teach them to view AI not as a threat or a magic bullet, but as a powerful collaborator. The marketers who succeed will learn to leverage AI effectively to enhance strategic thinking, creativity, and efficiency, while always maintaining critical oversight and ethical responsibility. You’re preparing them to be the pilots, not passengers.”

I don’t see new AI tools as a replacement for marketing experts or an easy way for students to get an A. There’s a lot to learn in the fundamentals and new skills to use AI tools and practice vibe marketing properly. As I’ve posted, you can’t use AI to shortchange the learning process. But I can see my students feeling the vibes of using AI to help them learn and practice concepts and projects.

Wish You Had Duck Feet?

Duck feet shoe savers may not be the best idea, but it helped me learn the concept of vibe marketing and experienced it all in one day. To advance it, I would use my expertise and involve other discipline experts to fact-check and fill in gaps with more specific data.

I also change the name. I’m not happy with Gemini’s “Quackers.” I’d write my own like “Duckies” and do a trademark search. I’d also have human designers and photographers complete final designs and images for copyright and ethical consideration.

I really enjoy teaching, but if any of the Shark Tank investors are out there and see promise in my idea, I’ll entertain investment offers.

This Post Was 100% Human Written. I did use AI in research and execution which enabled me to learn, apply, test, and refine thoughts quickly. I used Gemini to optimize my headline for engagement and SEO. Thanks to AI tools this post went from idea to research and published in record time.