Successful Entrepreneurs Make Mistakes To Discover New Approaches, Opportunities And Business Models

“To me success can be achieved only through repeat failure and introspection”     – Soichiro Honda, Founder of Honda Motor Company

Unfortunately too many firms I worked for motivated performance with fear of failure. Their attitude was that it better be perfect the first time. But I have learned over the years that failure is part of the learning process.

In the Harvard Business Review Peter Sims agrees. In The No. 1 Enemy of Creativity: Fear of Failure, Sims observes that many MBA-trained executives are never given permission to fail and industrial management is mostly built on mitigating risks and preventing errors, not innovating or inventing. Yet Darden Professor Saras Sarasvathy has shown through her research that successful entrepreneurs make decisions by making lots of mistakes to discover new approaches, opportunities, or business models.

The way you handle failure is the corner stone of success. Having no room for failure means you have no room for progress. In another HBR article, Whitney Johnson advises how to Put Failure in It’s Place. Johnson says, “Implicit in daring to disrupt the status quo is daring to fail. As we learn by doing and do by learning something will eventually (and inevitably) not work.” How do we not let failure take us down?

  1. Acknowledge sadness: Grieving is an important part of the process. If you suppress sadness, you risk losing your passion, which is the essential engine of innovation.
  2. Jettison shame: Failure doesn’t limit innovation – shame does. Pull shame out of the process to gain the lift you need to get back to daring and dreaming.
  3. Learn the right lesson: What valuable truth did you discover by failing? The lesson isn’t to never pursue a dream again, but to gain valuable insights that will help the next idea succeed.

The difference between winners and losers is winners have accepted failure, learned from it and move on. Losers never enter the game for fear of failure or the first failure stops them dead in their tracks. Need more proof? Here is a list of famous failures turned success by Business Insider:

  • Walt Disney was told a mouse would never work.
  • J.K. Rowling was on welfare.
  • Oprah Winfrey was told she was “unfit for T.V.”
  • Jerry Seinfeld was booed off-stage.
  • Sidney Poitier was told to become a dishwasher.
  • Steven Spielberg got rejected from film school three times.
  • The Beatles were dropped by their record label.
  • Steven King received 30 rejections for “Carrie.”
  • Michael Jordan was cut form his high school basketball team.
  • Steve Jobs was removed from the company he started.

Failure isn’t time to stop, it’s time to learn. Anything worth having is not easy. Join the winners that own their failures and learn from it. The reality of our world today is we all must be lifelong learners. Are you not allowing yourself to fail and limiting your future success?

Fear Means Go: Stretch Yourself For Social Media Success

“Only those who will risk going too far can possibly find out how far one can go.” – T. S. Eliot

No matter the industry, to grow business and earn a profit, you are constantly seeking a competitive advantage. Competitive advantage comes from innovation. Innovation comes from taking risk. But if you’re waiting to find a risk that has a high probability of success and low probability of failure, you will not find it.

Change starts with movement and feeling fear doesn’t mean stop. Fear means you’re stretching. Successful people stretch. They think carefully, but then choose to do. To act. Don’t fool yourself. To do nothing is choosing something.

By now you probably have read too many articles and blog posts on the latest social media channel. It was Facebook, then Twitter, LinkedIn, Pinterest, Instagram, etc. Tomorrow it will be something else. Articles on the latest social media channel or success story can leave you in a constant state of feeling behind with no hope for catching up, let alone getting ahead.

When it comes to social media it is easy to get stuck in a “paralysis of analysis” while searching for the perfect solution. The key is realizing that you will never have all the answers and to not get caught up in the latest social media star.

Start with what you know: your business objectives and target audience. Find social media channels your target is active in and devise ways to engage them on a personal level that will move them towards business objectives. I say business’s objectives because social media goes beyond marketing into customer service, PR, HR, etc. For example, if you discover (through listening) that most brand conversation on Twitter is product or service complaints those issues need to be fixed before making more marketing promises.

How did Shaun White become the first snowboarder ever to land back to back double corks? He tried it. People become innovators by trying and eventually they succeed and become the experts that everyone looks to enviously and wonders how they did it. Did Orville and Wilbur Wright have all the answers before they attempted flight? No. They had a series of small successes and important failures that taught them lessons that lead to ultimate success.

Shaun White, the Wright Brothers, and Frank Eliason didn’t fear, fear.

How did Frank Eliason go from customer service manager at Comcast Cable to S.V.P. of Social Media at Citi Bank? Two completely different industries? He had a simple idea (provide personal customer service on Twitter where people were complaining about his company) and he did it. Fearful? Yes. A stretch? Absolutely. He had no marketing or PR training, but now he tours the country telling us Marketing and PR professionals how to use social media. The Wright Brother’s owned a bicycle shop, but that didn’t stop them.

So when will you have your Shaun White, Wright Brother’s, Frank Eliason moment? If you’re not afraid, you’re not stretching enough.