Marketing Archives - Page 59 of 75 - Post Control Marketing

Signs the Groundswell is here and social media has changed everything forever:

1. A guy (gentleman) dead over 240 years is following me on Twitter for a beer brand from America’s Oldest Brewery.

2. Blending a 2X4 and iPhone can get you 172 million views and increase sales of expensive industrial strength blenders by over a 1,000%. It also got everyone asking, “Will it Blend?”

3. A brand as stogy as Old Spice can get its digital legs and runs a social media marathon to become the #1 body wash brand for men. Now look at me.

4. A viral video can help me get my mini-van driving swagger back, garner over 10 million views and be part of a social media effort that help increase Toyota Sienna sales 17% during a recession after a big recall PR crisis.

5. Dell goes from an onslaught of negative social media attention to embracing it. First by blogging about flaming laptops to now having implemented over 500 different ideas through social media crowdsourcing on it’s ideastorm.

6. The VW Darth ad cost $3.5 million to get 111 million views on the Super Bowl, but has gotten 56 million YouTube views for free in the year after.

7. A fast food company can get nearly 240,000 Friends de-friended on Facebook for a Whopper Sacrifice, sell 2.5 million “Burger King” video games, and get 400 million people tell a subservient chicken what to do.

8. A brand like Pepsi stopped its tradition of Super Bowls and celebrity spending for an altruistic, give money to good causes social media campaign that succeeded. And today they have shifted almost one third of their budget to interactive and social media.

9. An airline cared about a single passenger and his damaged baggage because he made a video that has been seen over 11 million times, helped drop United’s stock price by 180 million. He has now started his own consumer social media company for griping.

10. My cable company cares. Comcast doesn’t make me wait hours on the phone and for a tech to show up late in four hour blocks. They respond to my Tweets within minutes.

What signs of the groundswell have you noticed?

According to our students in The Center for Leadership Education at Johns Hopkins University, social search is being rapidly adopted in the United States and will likely become an international trend.

Blue Jay Strategies is our student run marketing agency. As part of their marketing campaign to introduce zaahah^SM they have written a well researched and informative white paper on social search.

Social search is one of the new frontiers of the World Wide Web. Online searches are commonplace in society, and now the social aspect of search is entering the scene as a growing number of people are looking to connect with others online.

Computer scientist Dr. Jill Freyne, defines the concept of “social search” as “an approach to web search that attempts to [connect] communities of like-minded individuals with more targeted search services, based on the search behavior of their peers, bringing together ideas from web search, social networking and personalization.”

Websites are looking to “bridge the gap” from searching alone to searching together with others across the globe. Sites such as Google.com, Bing.com , zaahah.com and So.cl.com are competitors in the social search industry with strengths and weaknesses that will either contribute to, or hinder their success.

Interested in learning more about the expanding realm of social search? Check out Blue Jay Strategy’s white paper, an in-depth look at the social search landscape and the potential it holds for the future of Internet collaboration. The paper discusses current Internet trends and how they have shaped the emergence and expansion of social search. searchbettertogether.com

Social search will allow a new platform for advanced collaboration and idea sharing, more organized and productive group projects, and more effective advertising.