Marketers, entrepreneurs, and students all face the same challenge: Who should we target?

Choosing the right target market is one of the most important strategic decisions you’ll make. Get it wrong, and even the best product or campaign can flop. Get it right, and everything in your marketing mix can align with customer needs and wants to capture market demand.

This custom GPT acts as your coach to guide you through the process of segmentation, targeting, and positioning (STP)—a core marketing framework taught in Principles of Marketing and used by top brands worldwide. But even top brands, like Gatorade in the 2000s, can fall into the trap of selecting the wrong target market, or target markets that are too broad or too vague.

Whether you’re a marketing, design, advertising, public relations, or strategic communications professional, professor, or student, learn by doing, putting definitions and concepts into action. The Target Market Coach GPT helps you avoid pitfalls by asking questions and helping you think critically about your market.

The Target Market Coach GPT isn’t designed to replace your thinking—it’s designed to strengthen it. As the human expert (current professional or student in training), you’re central to the target market selection and analysis process. Leverage your expertise and research to bring an empathic human-centered perspective to potential market segments – groups of people with real needs, wants (what’s), motivations (why’s), and Jobs to Be Done (JTBD).

It will take you step-by-step, beginning with a market/market category, brand or product/service, identifying problems, opportunities, gaps, considering consumer segments and competitors, identifying a target market, crafting a persona, and then writing a positioning statement to guide your marketing mix.

Don’t AI yourself out of a job; use AI tools to empower your knowledge, expertise, and insights, not replace them.

Click below to Launch

Target Market Coach GPT

Note: You need to be signed into ChatGPT to use it (can be a free account)

Target Market Coach GPT is in beta (and built on ChatGPT); it may not always work right and can hallucinate. I welcome any feedback and hope you find it a valuable supplement to your learning and strategy formation.