Social Media Templates

Click on the PDF links below to download your free social media templates and guides as valuable strategic tools on their own or as supplements to the book Social Media Strategy: Marketing Advertising and Public Relations in the Consumer Revolution:

SocialMediaAuditTemplate.pdf

To see an example social media audit using the template, read the Harvard Business Review article “Conducting A Social Media Audit.”

SocialMediaStoryTemplate.pdf

Free social media strategy story templateGuideToSocialMediaChannelCategories.pdf

Guide to Social Media Platform Channel OptionsGuideToPaidSocialMediaOptions.pdfFree guide to paid social media optionSocialMediaContentCalendarTemplate.pdf

Free social media content caldenar templateSocialMediaMetricsTemplate.pdf

Free social media metrics templateSocialMediaBudgetTemplate.pdf

Free social media budget templateSocialMediaEthicsTemplate.pdf

Free socia media ethics and etiquette templateGuideToInfluencerMarketing.pdfGuide to Influencer MarketingFor a larger look at marketing strategy in an integrated marketing communications (IMC) context see the Visual Marketing Strategy Template below.

FreeVisualMarketingStrategyTemplate.pdf

visualmarketingstrategytemplate-blank