Why You Need A Social Media Measurement Plan And How To Create One.

June 17, 2019December 3, 2022 ~ K. Quesenberry ~ 6 Comments

After years of increases, social media spending declined in 2019. The CMO Survey saw a drop in social media spending to 11% of marketing budgets from a high of 14% in 2018. Why? The authors suggest, “… despite massive financial investments, social media is rated as contributing only moderate value to company performance (3.3 on […]

With Social Media Marketing Spending Up, Justifying Social Media Performance Is More Important than Ever. This Social Media Metrics Template Can Help.

January 30, 2024April 17, 2024 ~ K. Quesenberry ~ Leave a comment

According a 2023 CMO Survey average spending on social media marketing for U.S. companies is 16% of marketing budgets and it is expected to rise to nearly 25% in 5 years. For B2B products spending is 23% today. Yet the same survey reveals marketers are only 53% confident in social media contributing to company performance. […]