Skip to content

Keith A. Quesenberry

Social Media Insight for the Consumer Revolution by Keith A. Quesenberry

  • Home
  • About
  • Press
  • Publications
  • Social Media Book
  • Social Media Tools & Resources
  • Social Media Templates

Search Results for: measurement

Why You Need A Social Media Measurement Plan And How To Create One.

June 17, 2019December 14, 2020 ~ Kquesen ~ 6 Comments

After years of increases, social media spending declined in 2019. The CMO Survey saw a drop in social media spending to 11% of marketing budgets from a high of 14% in 2018. Why? The authors suggest, “… despite massive financial investments, social media is rated as contributing only moderate value to company performance (3.3 on […]

Social Media Update: Top Social Media Channels By Category

March 29, 2021April 8, 2021 ~ Kquesen ~ 2 Comments

Multichannel social media strategy: Social media is no longer a small experimental part of marketing. Social media spending represents 15% of marketing budgets and is expected to increase to nearly 25% in five years. Social media is also seen as an essential part of digital marketing which has surpassed traditional with digital ad spending reaching […]

Posts navigation

Previous

Keith A. Quesenberry

Marketing Prof., Researcher, Author, and Consultant.

Recent Posts

  • Social Media Update: Top Social Media Channels By Category
  • Segment Your Target Audience For More Effective Digital And Social Media Marketing.
  • Social Media Career Guide: What You Can Do And Where You Can Do It.
  • Consider This A Sign: Now Is The Time To Create A Social Media Plan For Your Personal Brand.
  • Best Practices For Social Media Content That’ll Improve Your Writing And Design
  • 3rd Edition Of Social Media Strategy Is Out!

Get updates by Email

3rd Edition Available August 2020!

Social Media Strategy book quesenberry
Order Exam Copy and New Instructor Resources Now.

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Proudly powered by WordPress ~ Theme: Penscratch by WordPress.com.