Why You Need A Social Media Measurement Plan And How To Create One.

June 17, 2019December 14, 2020 ~ Kquesen ~ 6 Comments

After years of increases, social media spending declined in 2019. The CMO Survey saw a drop in social media spending to 11% of marketing budgets from a high of 14% in 2018. Why? The authors suggest, “… despite massive financial investments, social media is rated as contributing only moderate value to company performance (3.3 on […]

Social Media Update: Top Social Media Channels By Category

March 29, 2021April 8, 2021 ~ Kquesen ~ 2 Comments

Multichannel social media strategy: Social media is no longer a small experimental part of marketing. Social media spending represents 15% of marketing budgets and is expected to increase to nearly 25% in five years. Social media is also seen as an essential part of digital marketing which has surpassed traditional with digital ad spending reaching […]

Keith A. Quesenberry

Social Media Insight for the Consumer Revolution by Keith A. Quesenberry

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