Search Results for: measurement

With Social Media Marketing Spending Up, Justifying Social Media Performance Is More Important than Ever. This Social Media Metrics Template Can Help.

~ K. Quesenberry ~ Leave a comment

According a 2023 CMO Survey average spending on social media marketing for U.S. companies is 16% of marketing budgets and it is expected to rise to nearly 25% in 5 years. For B2B products spending is 23% today. Yet the same survey reveals marketers are only 53% confident in social media contributing to company performance. […]

Social Media Changes Quickly. This List of Free Tools, Regularly Updated Articles, Reports and Certifications Will Help Keep You Ahead.

~ K. Quesenberry ~ Leave a comment

While working on the 4th edition of my Social Media Strategy book (Coming February 2024!) I compiled a new concise and updated list of free tools and resources. These sources are all regularly updated and are the most relevant to creating and implementing social media strategies. Some are frequent reports with updates and others are […]