A recent Adobe survey of business leaders indicates “better use of data for more effective audience segmentation and targeting” as a top priority for marketing. What is it and how do you do it? Qualtrics defines market segmentation as “the practice of dividing your market into approachable groups … subsets of a market based on […]
Demand for employees with social media skills has increased with many new possibilities: McKinley Marketing Partners reports the top in-demand skill is digital marketing including social media skills. The COVID-19 pandemic has made social media more important. CMO Survey found social media spending increased from 13% to 23% of marketing budgets in 2020. Marketers say […]
The Covid-19 pandemic has lead to businesses shutting down, declining revenue and economic recession. Many in the social media marketing field have been uncertain about how this would impact budgets. But according to the latest CMO Survey spending on social media marketing has grown to record levels with a 75% spike since February 2020. Social […]
Today, there are many online training and certifications to help you learn social media and digital marketing skills. If you are a professional, student, or a professor it’s hard to know which ones to earn yourself and which to include in your courses. Below is a guide and links to certifications, badges, and additional training […]