Improve Your Brand Storytelling with AI: Free Brand Story Creator GPT for Marketers, Professors, and Students.

In this post, I explain how my second custom GPT can help you – not how I created it. To use AI to create your own custom GPT see my last post Social Media Audit GPT: How I Built It & How To Create Your Own.

What Brand Story Creator GPT begins with including these four prompt starters.

Why a brand story GPT?

In today’s cluttered media landscape, brand storytelling is the powerful way for marcom professionals to grab attention and keep it.

However, crafting a compelling brand narrative can be complicated to learn and practice. It takes more than creativity or experience—it requires strategic structure grounded in proven frameworks. Even seasoned veterans can struggle to craft a solid story every time.

That’s why I created the Brand Story Creator GPT — a Custom GPT trained on brand strategy principles, narrative theory, and my academic research into what makes marketing resonate.

An overview of the process the custom GPT will take you through step-by-step.

What Is the Brand Story Creator GPT?

Brand Story Creator GPT is a custom GPT built with marketing professionals, students, and educators in mind. It guides users step-by-step through a brand story process based on academic theory and professional experience.

More than an AI chatbot that returns answers–this is an AI tool designed to coach you to think like a brand story strategist. This GPT is trained on the principles outlined in my book with Michael K. Coolsen, Brand Storytelling: Integrated Marketing Communication for the Digital Media Landscape.

To test the GPT I gave it this marketing context. You need to know this background research before beginning. You don’t just say, “Create a YouTube ad for Saucony.”

Grounded in Research: Why This Framework Works

The GPT is based on a five-act storytelling structure we’ve tested and taught in professional and academic settings. It is derived from classical narrative theory (Aristotle’s Poetics, Freytag’s Pyramid), and inspired by Shakespearian plays.

We adapted for marketing communication through research. We’ve studied how this structure successful campaigns—including the highest-rated Super Bowl ads and the viral spread of YouTube brand videos.

Here the GPT is giving me feedback on my description of Act 5 of the brand story..

Who Should Use It?

This tool is ideal for:

Marketing Professionals – Sharpen brand messaging or test new narratives.
Students – Learn storytelling by doing, guided by a strategic structure.
Professors – Use in-class or in assignments to reinforce brand storytelling frameworks and integrate AI into course material.

After coaching me through each act to create a story arc the GPT summarized teh plot, gave an option for tweaks, and offered to help create a script or storyboard.

How the GPT Works

Once launched, the GPT walks you through the essential elements of a strategic brand story:

Brand mission and values
Target audience identification
Emotional and functional benefits
Story arc based on the five-act framework
Brand personality, tone, and call to action

Here is an example of the script format the custom GPT created. You easily could take this, tweak, and reconfigure into a more traditional two column format.

The result is a brand story draft ready to refine or insert into scripts, storyboards, or print and social media post mockups.

The storyboard form and images are impressive. The GPT image creator struggled with text. I could use this as the base storyboard and easily add my own text boxes with the correct type.

Alternatively, you can use the GPT for further explanation of the five-act framework and why brand storytelling is an effective strategy. Or you can use the GPT to help analyze existing brand communication to determine if ads or posts tell a five-act story and get suggestions to improve the storytelling aspect of the content.

Here I am using the custom GPT to help analyze an existing brand Instagram post for five-act story structure to practice critical thinking and theory application.

A Tool Designed for Education and Innovation

Instructors teaching branding, IMC, advertising, PR, or communications strategy can use the Brand Story Creator GPT as an AI tutor to:

Explore and understand brand storytelling
Get hands-on experience creating new brand stories
Analyze existing brand content for the presence of story structure
Integrate AI to improve critical thinking learning not replace it

After helping analyze the CPI Cabinets Instagram post for story the GPT sums up why it has only one act and suggests ways to make it a more engaging story post.

Though this GPT is based on my research, I found it helpful to more fully and efficiently apply the story framework. In my professional advertising creative career, we knew stories were powerful, but weren’t always intentional about practice leading to hit or miss results.

Get Started

Visit the Brand Story Creator GPT page to learn more about how it works and how it fits into your teaching, learning, or brand development.

Or go to the tool and build your story with AI:
https://chatgpt.com/g/g-6849bd5a8bac81918b88a059d58f64e3-brand-story-creator-gpt

This was 75% Human Created Content!

I created the custom GPT then gave ChatGPT a prompt to write a blog post about the new tool. I gave it my audiences, purpose, website, and links to my LinkedIn profile, the custom GPT and Custom GPT page on this site plus a post that I describes our storytelling research. I took that first draft and made tweaks in content and style. I feel like I wrote this post, but AI saved time getting a jump start from a blank page.

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