2016 Social Media Update: Top Social Media Channels By Category.

Social Media Channels

This post provides an update on the latest social media channels. Social media success is dependent upon sound social media strategy, which is built upon a systematic process and research. In Social Media Strategy: Marketing and Advertising in the Consumer Revolution I layout a step-by-step process to developing social strategy: Perform a situation analysis including […]

Social Media Marketing Is Much More Than Marketing. Public Relations, Advertising, Sales, and Customer Service Are Invaluable To Engagement During Each Buyer’s Journey Stage.

I began college in engineering, switched to another major, and then journalism before finding advertising in undergrad and marketing in grad school. Yet I don’t view those other classes as wasted. I firmly believe that diverse knowledge helped make me a better marketer. The same is true for social media strategy. Marketing via social media […]