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2016 Social Media Update: Top Social Media Channels By Category.

Social Media Channels
~ K. Quesenberry ~ 5 Comments

This post provides an update on the latest social media channels. Social media success is dependent upon sound social media strategy, which is built upon a systematic process and research. In Social Media Strategy: Marketing and Advertising in the Consumer Revolution I layout a step-by-step process to developing social strategy: Perform a situation analysis including […]

Social Media Spending Has Increased And Strategies Have Complicated But This Template Is Still A Simple Guide To Calculating A Social Media Budget.

~ K. Quesenberry ~ Leave a comment

Social media marketing spending is up and social media strategy is maturing. In a previous post, I explained how a Social Media Metrics Template can help track increased spending to company performance. The CMO Survey reports average spending on social media marketing is 16% of marketing budgets. Yet, there’s no guarantee you will get that amount of […]