2016 Social Media Update: Top Social Media Channels By Category.

Social Media Channels

This post provides an update on the latest social media channels. Social media success is dependent upon sound social media strategy, which is built upon a systematic process and research. In Social Media Strategy: Marketing and Advertising in the Consumer Revolution I layout a step-by-step process to developing social strategy: Perform a situation analysis including […]

Much of Social Media Strategy Is Pay To Play. Use This Guide and Social Media Advertising Analysis Template To Improve Your Social Ads.

Social Media Advertising Analysis Template

When I first posted my Guide to Paid Social Media it was still very new and I was educating myself about what social media platforms had advertising available. Today every major social platform offers social ads and paid social has become a significant part of most social strategies. Social media ad spending has surpassed newspaper […]