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Social Media Spending Has Increased And Strategies Have Complicated But This Template Is Still A Simple Guide To Calculating A Social Media Budget.

~ K. Quesenberry ~ Leave a comment

Social media marketing spending is up and social media strategy is maturing. In a previous post, I explained how a Social Media Metrics Template can help track increased spending to company performance. The CMO Survey reports average spending on social media marketing is 16% of marketing budgets. Yet, there’s no guarantee you will get that amount of […]

With Social Media Marketing Spending Up, Justifying Social Media Performance Is More Important than Ever. This Social Media Metrics Template Can Help.

~ K. Quesenberry ~ Leave a comment

According a 2023 CMO Survey average spending on social media marketing for U.S. companies is 16% of marketing budgets and it is expected to rise to nearly 25% in 5 years. For B2B products spending is 23% today. Yet the same survey reveals marketers are only 53% confident in social media contributing to company performance. […]