Today, there are many online training and certifications to help you learn social media and digital marketing skills. If you are a professional, student, or a professor it’s hard to know which ones to earn yourself and which to include in your courses. Below is a guide and links to certifications, badges, and additional training resources. Most are free or have minimal costs and represent a short time commitment.
Why are these professional certifications and online learning resources valuable? A Marketing Hiring Trends Report indicates that 69% of marketers are hiring and 59% want digital marketers, yet only 19% of people with those skills are looking for jobs. This represents a 30% digital skills gap creating high demand for people who can demonstrate those skills.
9 Recommended Social Media Certifications
Facebook blueprint is Facebook’s free online courses and paid certifications for marketing on Facebook, Instagram, Facebook Messenger and WhatsApp. Over 87% of U.S. marketers use Facebook and 75% use Instagram for social media marketing. Recommended certifications include:
- Facebook Certified Digital Marketing Associate (8-9 hours) teaches entry level marketing skills and foundational advertising concepts on Facebook, Instagram, and Messenger. The online courses are free to prepare for the exam which is $150 and requires scheduling in person testing.
- Facebook Certified Media Planning Professional (9-10 hours) teaches what you need to create, place and measure effective Facebook, Instagram and Messenger advertising campaigns. The online courses are free to prepare for the exam which is $150 and requires scheduling in person testing.
- Additional Facebook blueprint certifications include Media Buying Professional, Ads Product Developer I, II and III.
Hootsuite Academy is an online education site offering free and paid training courses and professional certifications. This popular social media management software is used by over 18 million people at top brands. Recommended certifications include:
- Hootsuite Platform Certification (3-4 hours) teaches you how to use this popular social platform to publish and engage in social media while tracking results with analytics. It is useful to understand this platform but also how many social management platforms work. The online course is free. The certification is $99 for professionals and free for college students when professors enroll their course through the student program.
- Hootsuite Social Marketing Certification (6-7 hours) teaches social media marketing skills to grow followers and increase engagement. It teaches social strategy needed to meet and track business results through both paid and earned social media tactics. The online course is free while the certification costs $199 for professionals and free for college students through professor enrolled with professors who apply through the student program.
- Additional Hootsuite online courses and certifications include Advanced Social Advertising, Social Media ROI, and Social Selling and require payment ranging from $249 to $299.
HubSpot Academy is an online education site offering free and paid training courses and professional certifications. HubSpot is a top marketing, sales, customer service and CRM platform used by over 15,000 businesses. Recommended certifications include:
- HubSpot Social Media Certification (5-6 hours) teaches effective social media strategy to drive conversation, build loyalty and attract customers. The online course and certification is free.
- Snapchat Advertising Core Competencies Certification (6-7 hours) teaches how to plan, run, measure and optimize campaigns on the Ads Manager platform to meet business objectives. The online course and certification is free.
- Twitter Video Badge (2-4 hours) teaches how to create video and run video ads on Twitter. The online course and certification is free.
- Additional Twitter Flight School courses include Twitter Ads Manager, Audiences, Campaigns and Reporting.
LinkedIn Marketing Lab offers free online training for using LinkedIn Ads. There are 3 Basic courses and 3 Intermediate courses and then two certifications you can earn through exams.
- LinkedIn Fundamentals Certification (3-4 hours) teaches the fundamentals of creating LinkedIn ad campaigns with targeting, measuring, analyzing and optimizing to goals.
- LinkedIn Marketing Strategy Certification (3-4 hours) teaches advanced strategies for using LinkedIn’s organic and paid ad solutions for a full-funnel marketing strategy.
12 Recommended Digital Marketing Certifications
Google Analytics Academy is an online education site offering free training and professional certifications for Google Analytics. Over 88% of search traffic worldwide occurs on Google. Recommended certifications include:
- Google Analytics for Beginners Certificate of Completion (4-6 hours) teaches the basic features of Google Analytics for creating accounts, tracking, basic reports, goals and campaign tracking. The online course and certification is free.
- Advanced Google Analytics Certificate of Completion (4-6 hours) teaches advanced Google Analytics features for data collection, processing, configuration and more complex analysis and marketing tools. The online course and certification is free.
- Google Analytics Individual Qualification Certification (3 hours) is the exam to become professionally certified based on skills learned in the two courses above. The online study guides and certification exam are free.
- Google Analytics 4 Certification (5-6 hours) teaches Google Analytics 4 which will replace Google Universal Analytics summer 2023. The online courses, exam and certification are free.
- Google Ads Search Certification (3-4 hours) teaches the basics of Google search advertising or Pay-Per-Click. The online study guides and certification exam are free.
- Google Ads Display Certification (2-3 hours) teaches the basics of Google search advertising or Pay-Per-Click. The online study guides and certification exam are free.
- Google Ads Video Certification (4-5 hours) teaches the basics of Google search advertising or Pay-Per-Click. The online study guides and certification exam are free.
- Google Data Studio Certificate of Completion (3-4 hours) teaches how to connect and visualize data online to gain insights and collaborate.
- Additional Google Analytics Academy courses and certificates of completion include Google Tag Manager, Google Analytics 360, Google Ads Measurement, Google Shopping Ads, and Google Ads Apps.
HubSpot Academy is an online education site offering free training courses and professional certifications. Recommended certifications include:
- HubSpot Inbound Certification (2-3 hours) teaches the HubSpot Inbound methodology for driving customer acquisition from a marketing, sales and service perspective. The online course and certification is free.
- HubSpot Content Marketing Certification (6-7 hours) teaches a strategic content creation framework for creating and repurposing effective content for search engines and customer engagement. The online course and certification is free.
- HubSpot Inbound Sales Certification (2-3 hours) teaches specific skills useful to sales people. It explains inbound approaches to personal sales for identifying new prospects and connecting with them. The online course and certification is free.
- Additional HubSpot courses and certifications include Inbound Marketing, Growth Driven Design, and Email Marketing.
SEMrush Academy is an online education site offering free training and professional certification for search engine marketing. Over 5 million marketers use the SEMrush online visibility management platform. Recommended certifications:
- SEO Fundamentals Certificate (4-5 hours) teaches the essentials for search engine optimization. The online course and certificate is free.
- Keyword Research Certificate (2-3 hours) teaches the basics of keyword research. The online course and certificate is free.
- Mobile SEO Certificate (2-3 hours) teaches the specialized knowledge for mobile website visibility. The online course and certificate is free.
- Technical SEO Certificate (5-6 hours) teaches the essentials for the technical aspects of search engine optimization. The online course and certificate is free.
- Additional SEMrush courses and certificates include SEMrush platform functions such as SEMrush Site Audit, SEO Toolkit, Competitive Analysis, Keyword Research, Technical SEO, Link Building, Rank Tracking and Backlink Management.
Amazon Advertising learning console is an online education site offering free training and professional certification for Amazon Advertising. Over 54% of product searches start on Amazon. Recommended certification is:
- Amazon Sponsored Ads Accreditation (3-4 hours) teaches Amazon Sponsored Ad types, targeting, strategy, reporting and optimization. The online course and certification is free.
- Amazon Stores Accreditation (1-2 hours) teaches Amazon Store, benefits, features and how build and promote an Amazon Store. The online course and certification is fee.
Institute for Brand Marketing is a collaboration between Adweek and IBM Watson Advertising to provide free online courses and badges to teach brand marketing with technology.
- Advanced Marketing Technologies (4 hours) introduces you to innovative marketing technologies such as machine learning, AI and blockchain and how they can drive business success. The online course and badge is free.
- Monetizing Engagement (4 hours) covers ways companies can monetize engagement across social channels to measure ROI by attributing sales and other KPIs to marketing efforts. The online course and badge is free.
10 Recommended Non-Certification Online Learning Resources
Academy of Influencer Marketing by Traackr influencer marketing platform. It offers courses teaching influencer marketing skills, strategy and measurement. The first course is free. Advanced courses are $495.
Adobe Creative Cloud Tutorials is an online education site offering free training for Adobe Creative Cloud software including Photoshop, InDesign, Premiere, After Effects, Illustrator, Adobe XD, and Adobe Spark. Over 90% of the world’s creative professionals use Adobe.
Adobe Education Exchange is a free learning program and community for educators to ignite creativity in thier classrooms and leverage Adobe software.
Canva Design School is an online education site offering courses from the popular graphic design platform Canva. Free online courses include Graphic Design Basics, Social Media Design, Branding Your Business, and Presentations to Impress.
ConvertedU by Leadpages is an online education site offering free and paid training and professional certification for conversion marketing. More than 40,000 small business use Leadpages to build landing pages, pop-ups, alerts and websites. Free online courses include Email List Building and Leadpages Launchpad. Paid courses include Conversion Marketing and Drip Marketing Certifications.
Google Academy for Ads is an online education site offering free courses in Google Ads, Google Marketing Platform, Google Ad Manager, and Google My Business. Google Ads Certification is available, but you must work for a Google Partner business and use that business email to take the exam.
How to Use TikTok for Business by Later is a free 35 minute video course. The course gives insights into creating viral videos, understanding TikTok’s algorithm and using TikTok ads to reach new audiences.
Social Media Examiner Training Videos is a YouTube channel by this popular soical media publication and conference. Their channel offers short training videos by social media experts. Videos are updated often and are usually 5 to 15 minutes long.
YouTube Creator Academy is an online education site offering free courses that teach setting up YouTube Channels, YouTube Content Strategy, Video Production, YouTube Channel Optimization, Money & Business, on YouTube, and YouTube Policies & Guidelines. Over 53% of U.S. marketers use YouTube for social media marketing. A YouTube Certification is available, but only for those with a YouTube partner manager or access to Content ID.
11 Additional Online Learning and Certification Options
Other online courses and certification options include AMA Digital Marketing Certification (Exam), Blogging University (WordPress), LinkedIn Learning (Wide Variety of Subjects), Marketo (Marketing Platform), Meltwater Masterclass (Social Management), Microsoft Advertising (Ad Platform), Microsoft Dynamics 365 (Microsoft Business Applications), Moz Academy (SEO), Salesforce Trailblazer Connect (Salesforce CRM), Trading Academy (Programmatic Ad Buying), and Yoast Academy (SEO).
Whether you are a professional, student or professor I hope you find these recommendations to be useful. Even though I’ve highlighted 40 free and low cost online learning courses and certifications I may have missed some. What online courses and certifications have your used that your find to be valuable?
Ready to put these skills and certifications to use in a social media job?
See my post “Social Media Career Guide: What You Can Do and Where You Can Do It” and my guide to creating a social media plan for your personal brand “Consider This A Sign: Now Is The Time To Create A Social Media Plan For Your Personal Brand.”