AI for College Students: Strengthen Your Brain With AI, Don’t Weaken it.

AI for College Students: Strengthen Your Brainpower With AI, Don’t Weaken It.

In a previous post, Afraid of Being Replaced by AI? we looked at research on the physical differences human brains have with AI neural networks. It revealed unique capabilities our brains have over AI.

My next post presented a cognitive training plan for mid-career professionals to use AI in ways that strengthen their irreplaceable human capabilities, not weaken them. In this post, we’ll look at ways students can use AI to strengthen their fight against AI for jobs.

AI for College Students: Strengthen Your Brainpower With AI, Don’t Weaken it.

Reports indicate that AI is disrupting the entry-level job market for college students. With recent articles predicting a broken career ladder and some saying an AI job apocalypse may already be here. While much is out of your control, there are things you can do to prepare. It takes a growth mindset and thinking past today’s assignment and grade.

It’s no secret AI provides easy, tempting ways to complete assignments. But the way you learn matters as much as the degree you receive. Think past today and focus on what will be best at graduation.

We can only leverage the unique capabilities of our human brains if we use and train them. Your goal in college isn’t to get an A. It’s to build a mind that’s sharp, adaptable, and creative within a discipline.

If you let AI lift the “cognitive weights,” you won’t build brainpower. This doesn’t mean avoid AI altogether. A savvy student will use it as a personal trainer to push, challenge, and help them achieve new levels of expertise. Here’s how to use AI in ways that accentuate not replace your unique human skills.

1. Reading & Research: AI as Guide & Tutor

Cognitive Workout: The struggle of reading a dense, difficult text and connecting its ideas to what you already know. This builds the rich, “messy” web of knowledge that creates insight.

AI Trap (Letting AI Do It): “Summarize this 35-page chapter for me.” You get the facts but skip the workout of critical reading and synthesis.

AI Savvy Student (Using AI as a Tool):

  • Use AI as a Tour Guide (Before Reading): “I’m about to read Adam Smith’s The Wealth of Nations. What are the 3-5 core concepts I should look for? Define terms like ‘invisible hand’ and ‘division of labor’ for me.”
  • Use AI as a Tutor (During Reading): When you hit a wall, don’t give up. Ask for help. “Can you explain this specific paragraph in simpler terms? I’m confused about the concept of ‘fiat currency’.”
  • Use AI as a Quizmaster (After Reading): To check your own understanding, prompt: “Ask me five challenging questions about free-market philosophy. Don’t give me the answers until I try first.”

Result: AI helps you prepare to navigate the difficult terrain of learning, but you’re still the one thinkingh. You build the mental muscle of critical reading and information synthesis essential for knowledge-based careers.

2. Lectures & Notetaking: AI as Study Partner

Cognitive Workout: The act of listening, filtering what’s important, and synthesizing it into your own handwritten notes. This hardwires concepts into your memory through embodied cognition.

AI Trap (Letting AI Do It): Using an AI generated transcript as a substitute for taking your own notes. You become a passive recorder, not an active learner.

AI Savvy Student (Using AI as a Tool):

  • Take Your Own Notes First: When you know AI’s not recording everything you’re more motivated to pay attention in the moment. The act of writing and drawing connections is core to learning.
  • Use AI to Enhance Your Notes: After class, use AI to improve what you’ve already created. “Here are my messy notes from the lecture. Can you help me organize them into a clean outline for a study guide?”
  • Use AI for Gap Analysis: “Here are the slides, lecture notes, study guide, and my notes. What key topics from the professor’s resources did I miss or cover sparingly?”

Result: You get the full cognitive benefit of live synthesis. Then, AI acts as a study partner, helping you organize, review, and spot weaknesses in your understanding. This can supplement a professor’s or TA’s office hours with a 24/7 tutor trained on your specific class.

3. Class Participation: AI as Private Debate Coach

Cognitive Workout: Articulating a half-formed idea, thinking on your feet, and responding to challenges from professors and peers. This builds mental agility, plus skills and practice in persuasive communication.

AI Trap (Letting AI Do It): Staying silent in class because you can ask AI for the “perfect” answer later, avoiding all risk.

AI Savvy Student (Using AI as a Tool):

  • Use AI as a Sparring Partner: Before class, prepare for the debate. “I want to argue that the movie The Wolf of Wall Street fails to capture the nuances of the main character’s motivations in Jordan Belfort’s memoir. Act as someone who disagrees to challenge my position with counterarguments.”
  • Use AI for Perspective-Taking: “I need to understand the ‘utilitarian’ ethical framework for my business ethics class. Explain it to me as a non-expert and then give a real-world scenario where it would conflict with ‘virtue ethics.'”

Result: You enter class discussion better prepared, more confident, and with a deeper understanding of multiple viewpoints. AI helps you build mental resilience to respond in unpredictable, live human debates. You build soft skills with your discipline’s hard skills.

4. Writing & Assignments: AI as A Sounding Board & Editor

Cognitive Workout: The struggle of starting with a blank page and building your own structured, logical, and original argument. This is a mental workout for causal and abstract reasoning skills.

AI Trap (Letting AI Do It): “Write an essay about the impact of social media on teenage mental health.” You get a paper, but don’t gain experience in learning how to think. It can also be academic dishonesty if you turn it in unchanged as your own work.

AI Savvy Student (Using AI as a Tool):

  • Use it as an Idea Generator: “I’m writing about the 2007-8 financial crisis. Suggest 10 non-obvious research questions I could explore beyond the typical narrative.”
  • Use it as an Outline Critic: After you create your own outline, ask for feedback. “Here’s my thesis and main points. Is it a logical flow? What’s the weakest argument?”
  • Use it as a “Rubber Duck“: When a paragraph feels clunky, paste it in and ask: “What am I trying to say here? Help me rephrase this for clarity.”
  • Use it as an Editor: After you’ve done the hard work, let it polish your creation. “Check this for grammatical errors, awkward phrasing, and inconsistent tone.” But don’t let AI replace your tone! Remember to maintain your unique voice.

Result: You maintain ownership of the core intellectual work: the research, the thinking, and the creation of the argument. AI serves as a collaborator that helps you brainstorm, test your logic, and polish your final product to make your own work even better.

AI for College Students: Strengthen Your Brainpower With AI, Don’t Weaken It. A summary workout reminder on how to be more human as a student training for an AI saturated job market. Click on image to download a PDF.

With any AI use, keep in mind that you’re responsible for the final output. Fact-check all results. Even the best reasoning and deep research models hallucinate making up research, stats, and references. Also, check your university and professor’s AI use policies to avoid plagiarism. Follow university, professor and internship employer guidelines on data privacy and uploading copyrighted, sensitive, or proprietary material.

These are just a couple examples for these use cases. Review the AI Prompt Framework for more guidance on how to craft prompts that perform well. For more details on how AI can help or harm your learning, see the post and infographic that shows how AI Can Skip the Stages of the Cognitive Learning Process. See this post for a look at How AI Agents May Impact Marketing Jobs and this post for how you can prepare with AI Vibe Marketing.

This Was 75% Human Generated Content! 

The initial ideas were my own, so were beginning parts of a rough draft. I used Google Gemini 2.5 Pro Thinking for my research. I got better results when I asked the model to respond to my prompt again after running 10 miles. Thanks to Christopher Penn for his “Add a Banana” AI principle. That’s what helped send me in this training your brain direction which draws from my personal experience training for marathons. I added my own support articles, perspective on examples, and wrote in my own voice. Gemini 2.0 Flash generated the brain lifting weights graphic.

Improve Your Brand Storytelling with AI: Free Brand Story Creator GPT for Marketers, Professors, and Students.

Custom GPT that guides you into creating or analzing Brand Stories that follow a research provent five-act framework.

In this post, I explain how my second custom GPT can help you – not how I created it. To use AI to create your own custom GPT see my last post Social Media Audit GPT: How I Built It & How To Create Your Own.

Custom GPT that guides you into creating or analzing Brand Stories that follow a research provent five-act framework.
What Brand Story Creator GPT begins with including these four prompt starters.

Why a brand story GPT?

In today’s cluttered media landscape, brand storytelling is the powerful way for marcom professionals to grab attention and keep it.

However, crafting a compelling brand narrative can be complicated to learn and practice. It takes more than creativity or experience—it requires strategic structure grounded in proven frameworks. Even seasoned veterans can struggle to craft a solid story every time.

That’s why I created the Brand Story Creator GPT — a Custom GPT trained on brand strategy principles, narrative theory, and my academic research into what makes marketing resonate.

Custom GPT that guides you into creating or analzing Brand Stories that follow a research provent five-act framework.
An overview of the process the custom GPT will take you through step-by-step.

What Is the Brand Story Creator GPT?

Brand Story Creator GPT is a custom GPT built with marketing professionals, students, and educators in mind. It guides users step-by-step through a brand story process based on academic theory and professional experience.

More than an AI chatbot that returns answers–this is an AI tool designed to coach you to think like a brand story strategist. This GPT is trained on the principles outlined in my book with Michael K. Coolsen, Brand Storytelling: Integrated Marketing Communication for the Digital Media Landscape.

Brand story custom GPT
To test the GPT I gave it this marketing context. You need to know this background research before beginning. You don’t just say, “Create a YouTube ad for Saucony.”

Grounded in Research: Why This Framework Works

The GPT is based on a five-act storytelling structure we’ve tested and taught in professional and academic settings. It is derived from classical narrative theory (Aristotle’s Poetics, Freytag’s Pyramid), and inspired by Shakespearian plays.

We adapted for marketing communication through research. We’ve studied how this structure successful campaigns—including the highest-rated Super Bowl ads and the viral spread of YouTube brand videos.

Brand Story Creator GPT.
Here the GPT is giving me feedback on my description of Act 5 of the brand story..

Who Should Use It?

This tool is ideal for:

  • Marketing Professionals – Sharpen brand messaging or test new narratives.
  • Students – Learn storytelling by doing, guided by a strategic structure.
  • Professors – Use in-class or in assignments to reinforce brand storytelling frameworks and integrate AI into course material.
Brand Story Creator GPT
After coaching me through each act to create a story arc the GPT summarized teh plot, gave an option for tweaks, and offered to help create a script or storyboard.

How the GPT Works

Once launched, the GPT walks you through the essential elements of a strategic brand story:

  • Brand mission and values
  • Target audience identification
  • Emotional and functional benefits
  • Story arc based on the five-act framework
  • Brand personality, tone, and call to action
Example script from Brand Story Creator GPT
Here is an example of the script format the custom GPT created. You easily could take this, tweak, and reconfigure into a more traditional two column format.

The result is a brand story draft ready to refine or insert into scripts, storyboards, or print and social media post mockups.

Storyboard created by Brand Story Creator GPT
The storyboard form and images are impressive. The GPT image creator struggled with text. I could use this as the base storyboard and easily add my own text boxes with the correct type.

Alternatively, you can use the GPT for further explanation of the five-act framework and why brand storytelling is an effective strategy. Or you can use the GPT to help analyze existing brand communication to determine if ads or posts tell a five-act story and get suggestions to improve the storytelling aspect of the content.

Brand Story Creator GPT for Story analysis.
Here I am using the custom GPT to help analyze an existing brand Instagram post for five-act story structure to practice critical thinking and theory application.

A Tool Designed for Education and Innovation

Instructors teaching branding, IMC, advertising, PR, or communications strategy can use the Brand Story Creator GPT as an AI tutor to:

  • Explore and understand brand storytelling
  • Get hands-on experience creating new brand stories
  • Analyze existing brand content for the presence of story structure
  • Integrate AI to improve critical thinking learning not replace it
Brand Story Creator GPT analysis.
After helping analyze the CPI Cabinets Instagram post for story the GPT sums up why it has only one act and suggests ways to make it a more engaging story post.

Though this GPT is based on my research, I found it helpful to more fully and efficiently apply the story framework. In my professional advertising creative career, we knew stories were powerful, but weren’t always intentional about practice leading to hit or miss results.

Get Started

Visit the Brand Story Creator GPT page to learn more about how it works and how it fits into your teaching, learning, or brand development.

Or go to the tool and build your story with AI:
https://chatgpt.com/g/g-6849bd5a8bac81918b88a059d58f64e3-brand-story-creator-gpt

This was 75% Human Created Content!

I created the custom GPT then gave ChatGPT a prompt to write a blog post about the new tool. I gave it my audiences, purpose, website, and links to my LinkedIn profile, the custom GPT and Custom GPT page on this site plus a post that I describes our storytelling research. I took that first draft and made tweaks in content and style. I feel like I wrote this post, but AI saved time getting a jump start from a blank page.