The Top Ten Things I’ve Learned in Marketing and Advertising

Everyone is doing list this time of year. Here is mine.

Top 10 Things I Learned from in the Past Five Years (Don’t take my word for it, each number has a link):

10. Don’t break yourself of daydreaming, it leads to break throughs.

9. There’s nothing new under the sun.

8. We are not gadgets.

7. Instinct trumps reason.

6. Copywriting still matters – really.

5. Multitasking is a drug – don’t get addicted.

4. Email isn’t always the best form of communication.

3. Get a clue. Hopping on the digital train is still a craft.

2. The Four P’s are out – they only give you yellow snow.

And the number one thing I’ve learned,

1. Anything is possible – people can taste color!