In writing my new book on social media strategy and from teaching social media marketing and digital marketing for years I have collected a list if valuable references. Below is a list of what I have found to the be some of the top social media resources and tools in marketing, advertising and PR. Hopefully I have provided some references and links that you have not heard of and can benefit from today.
Click here for an updated list of free tools & resources.
For a view of the bigger picture. Look for my new book that lays out a comprehensive social media planning process for any brand, organization or individual. “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” is coming out in October 2015 with Roman & Littlefield publishers.
It provides a step-by-step system for creating a social media marketing plan, but also looks at social media outside marketing for silo smashing integration across strategic business units. You can read about it here: http://bit.ly/Quesenberry
If there is a valuable tool or resource you use for social media that I have not listed, please let me know in the comments below!
Here is a list (by category) of social media strategy tools and resources.
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Social Media Monitoring & Metrics
Agora Pulse: www.agorapulse.com
Addict-o-matic: addictomatic.com
Brandwatch: brandwatch.com
Buzzsumo: buzzsumo.com
Cision: www.cision.com/us/social-software
Critical Mention: www.criticalmention.com
Hootsuite: hootsuite.com
How Socialble: howsociable.com
Iconosquare: iconosquare.com
Klear: klear.com
Lithium: lithium.com
Meltwater Ice Rocket: www.icerocket.com
Nielson Social: www.nielsensocial.com
NUVI: www.nuvi.com
Oracle Social Cloud: www.oracle.com/us/solutions/social
Radian6 (Salesforce): exacttarget.com/products/social-media-marketing/radian6
RankSpeed: rankspeed.com
ReviewTrackers: reviewtrackers.com
Simply Measured: simplymeasured.com
Social Mention: socialmention.com
Social Bakers: socialbakers.com
Socially Devoted Meter: www.socialbakers.com/resources/socially-devoted
Social Blade: socialblade.com
Sprinklr: www.sprinklr.com
SumoRank: sumorank.com
Sysomos: www.sysomos.com
Trackur: www.trackur.com
Twitonomy: twitonomy.com
Visible Measures: visiblemeasures.com
Unruly: unruly.co
Online Data Collection & Analytics
AlexaL alexa.com
Google Tools: www.thinkwithgoogle.com/tools/
Compete (Millard Brown Digital): compete.com
Cyfe: www.cyfe.com
Display Benchmarks: richmediagallery.com/tools/benchmarks
Google Analytics: www.google.com/analytics
Google Trends: www.google.com/trends
IBM Watson Analytics: ibm.com/analytics/watson-analytics
iSpionage: ispionage.com
Keyhole: keyhole.co
Kiss Metrics: www.kissmetrics.com
Kred: kred.com
Klout: klout.com/
ManageFlitter: manageflitter.com
Mention: en.mention.com
Moz Open Site Explorer: moz.com/researchtools/ose
New Share Counts (Twitter): newsharecounts.com/
Nexalogy: nexalogy.com
Omgili: omgili.com
Quantcast: quantcast.com
SEMrush: www.semrush.com
SharedCount: www.sharedcount.com
Shopping Insights: shopping.thinkwithgoogle.com
SimilarWeb: similarweb.com
Soovle: soovle.com
Talkwalker Alerts: www.talkwalker.com
Tweetreach: tweetreach.com
Twitter Advanced Search: twitter.com/search-advanced
Twitter Analytics: analytics.twitter.com
YouGovProfiles: yougov.co.uk/profiler#
YouTube Analytics: www.youtube.com/analytics
YouTube Trending: www.youtube.com/feed/trending
Social Media & Digital Media Research
Adobe Digital Index: cmo.com/adobe-digital-index.html
Affinio: www.affin.io/
Forrester: www.forrester.com/Social-Media
Gallap: www.gallap.com
Global Web Index: www.globalwebindex.net
Grama Hashtag Generator for Instagram: https://itunes.apple.com/us/app/grama-hashtag-generator-for
IBM Watson Analyitics for Social Media: ibm.com/marketplace/cloud/social-media-data-analysis/us/en-us
Kantar Media SRDS: srds.com
Nielsen Social Media Reports: www.nielsensocial.com
Pew Research Center: www.pewinternet.org
Roper Center: www.ropercenter.uconn.edu
Simmons: simmonsssurvey.com
Social Explorer: www.socialexplorer.com
Social Media Collective: socialmediacollective.org
Statista: www.statista.com
Social Content Scheduling & Automation
Alltop: alltop.com
Buddy Media: www.exacttarget.com/products/social-media-marketing/buddy-media
Buffer: bufferapp.com
Chartbeat: chartbeat.com
Chhirp: cordproject.co/chhirp
Contentgems: contentgems.com
CoSchedule: coschedule.com
Crowdbooster: crowdbooster.com
dlvr.it: dlvr.it
Edgar: meetedgar.com
HubSpot: hubspot.com
IFTTT: ifttt.com
Later: later.com
Later Bro: laterbro.com
List-O-Matic: accessify.com/tools-and-wizards/developer-tools/list-o-matic
MissingLett_r: missinglettr.com
OptinMonster: optinmonster.com
Outbrain: outbrain.com
Post Planner: www.postplanner.com
Short Stack: www.shortstack.com
SocialOomph: www.socialoomph.com
Sprout Social: sproutsocial.com
Social Warefare: warfareplugins.com
Tailwind: tailwindapp.com
Thunderclap: thunderclap.it
TweetBot: tapbots.com/tweetbot
TweetDeck: about.twitter.com/products/tweetdeck
Uberflip: uberflip.com
Woodbox: woobox.com
Zapier: zapier.com
Zendesk: www.zendesk.com
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Social Media Content Creation Tools
Accelerated Mobile Pages Project: www.ampproject.org
Adobe Kuler: color.adobe.com/create.color–wheel
Canva: www.canva.com
ContenIdeator: contentforest.com/ideator
DesignFeed: designfeed.io
Design Seeds: design–seeds.com
Easelly: www.easel.ly
Emotional Marketing Analyzer (Advanced Marketing Institute): aminstitute.com/headline
Google Fonts: www.google.com/fonts
Google Image: images.google.com
Google Tag Manager: www.google.com/analytics/tag-manager
Grammarly: grammarly.com
Headline Analyzer (CoSchedule): coschedule.com/headline-analyzer
Hemingway Editor: hemingwayapp.com
LibreStock (Search Free Stock Sites): librestock.com
Over: madewithover.com
Phonto: phon.to/
PicPlayPost: www.mixcord.co/partners/picplaypost.html
Pictaculous: pictaculous.com
PicMonkey: picmonkey.com
Piktochart: piktochart.com
Pixlr: pixlr.com
Recite: recite.com
Relay: relaythat.com
Smartmockups: smartmockups.com
Spark: spark.adobe.com
Studio: madewithstudio.com
Tiny PNG: tinypng.com
Typorama: apperto.com/typorama
20 Free Stock Photo Sites for your Social Media Images: blog.Hootsuite.com
Unsplash: unsplash.com
Word Swag: wordswag.co
Yost: yoast.com
Trade Associations, Awards, Conferences
Brand Innovators: brand-innovators.com/events
Content Marketing World: www.contentmarketingworld.com
INBOUND: www.inbound.com
INTEGRATE: imc.wvu.edu/integrate
Online Media Marketing Awards: www.mediapost.com/ommaawards
Social Media Marketing World: www.socialmediaexaminer.com/smmworld
Social Media Strategies Summit: socialmediastrategiessummit.com
Social Media Week: socialmediaweek.org
Summit: summit.adobe.com/na
SXSW: sxsw.com
SXSWedu: http://www.sxswedu.com
The Webby Awards: www.webbyawards.com
The Shorty Awards: shortyawards.com
The Mashies: mashable.com/mashies
Word of Mouth Marketing Association: womma.org
Social Media News & Insights
Chris Brogan: http://chrisbrogan.com/blog
Jeff Bullas: jeffbullas.com
Content Marketing Institute: contentmarketinginstitute.com/blog
Convince & Convert : www.convinceandconvert.com
FTC Disclosures: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
Gartner Digital Marketing: blogs.gartner.com/digital-marketing
Grow: www.businessesgrow.com
Hubspot’s Inbound Hub: blog.hubspot.com
Marketing Profs: www.marketingprofs.com
Mashable Social Media: mashable.com/social-media
RazerSocial: www.razorsocial.com/blog
Social Media Examiner: www.socialmediaexaminer.com
Social Media Explorer: www.socialmediaexplorer.com
Social Media Marketing Magazine: www.smmmagazine.com
Social Media Today: socialmediatoday.com
Social Mouths: socialmouths.com/blog
Social Media Law Bulletin: www.socialmedialawbulletin.com
YouTube Video Creators: www.youtube.com/videocreators
Social Media/Marketing Podcasts
Content Inc.: contentmarketinginstitute.com/content-inc-podcast
Content Pros: convinceandconvert.com/podcasts/shows/content-pros-podcast
Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast/
Social Media Examiner: www.socialmediaexaminer.com/tag/podcast
Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast/
The Art of Paid Traffic Podcast: rickmulready.com/category/aoptpodcast/
The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast
The Marketing Companion: marketingpodcasts.com/the-marketing-companion
This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast
Social Media Channels
Wikipedia List of Social Networking Sites: en.wikipedia.org/wiki/List_of_social_networking_websites
Also Download Overdrive Interactive’s 2016 Social Media Map for a list of social media channels and categories:
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