A part of social media strategy is to select social platforms. In my last blog post Are You Using The Best Social Media Platforms For Your Strategy? I listed the top 3 or 4 platforms in 9 categories by key characteristics.
In this blog post, I go deeper with a list of some of the top 100 social media platform icons to test your social media knowledge.
How social media savvy are you?
Take a couple of minutes and write down the names of the social media platforms you know from the grid of 100 icons below. How many can you name? (Don’t scroll down for the answers until you are done).
Note that some are no longer active, yet played an important role in today’s social landscape. And some are more popular in other regions of the world. They include social networks, messaging apps, blog platforms, microblogs, media sharing and social bookmarking platforms, forums, ratings and review and Q&A sites, plus podcast platforms.
(Click on the image to download a PDF)
Once you’ve written all the names you know scroll down to check your answers. But first, let’s consider why social media is important to businesses and organizations.
According to the Pew Research Center, 7 in 10 people in the US use social media to connect with each other, engage with news, share information, and entertain themselves. Social media use is higher for younger age groups with 84% of 18-29 year-olds, 81% of 30-49 year-olds, 73% of 50-64 year-olds, and 45% of 65+ active on social media.
From Social Media Fact Sheet (April 7, 2021) Pew Research Center, https://www.pewresearch.org/internet/fact-sheet/social-media/
How many social icons did you know?
Add up the number of social media names you had correct using the answer graphic below. The total is your percentage out of the 100 social icons listed.
(Click on the template image to download a PDF)
Out of 100 social media icons you knew __%.
Great effort on your results! As a marketer, advertiser, public relations professional, or student it’s good to know these platforms. You’ll need to go where your client or company’s customers are active.
Do you have a social media strategy?
For more details on social media strategy consider my blog post Asking These Questions To Ensure You Have The Right Social Media Strategy.