I’m looking at my bookshelf contemplating a shift in the wind

Books on my book shelf

When I struggle with something changing in the world I often turn to books. I’m an avid reader of diverse interests.

Right now, I’m looking at my bookshelf to try and figure out a perceived shift around AI.

My 3 1/2-year journey with AI.

In December 2022, I first used ChatGPT. AI wrote a scary good blog article on social media marketing (my expertise) in less than a minute — something that would take me hours.

By December 2024, I spent two years writing about AI without using AI in my writing process ending every post with “100% Human Created.”

By Fall 2024, my LinkedIn feed felt full of criticisms of how woefully behind professors were. We weren’t doing enough to prepare students for the future. In 2024 LinkedIn added the “Enhance with AI” button encouraging users to use AI in writing their posts.

I decided to better understand AI I needed to use it more in the research and writing process – something I do frequently. How can I help professionals and students navigate AI without firsthand experience?

In Spring 2025, I first used AI more directly to write about AI. I wanted direct experience with the new reasoning models to see how they “think” and to help me better understand AI agents and how they may impact our jobs and our students’ jobs.

That began my journey this past year in using AI to assist in the writing process. It’s been an experiment and I’m learning where AI can genuinely be helpful and where it can be harmful for experienced professionals and for students first learning their profession. I began ending every blog post with various forms of “AI assisted in this post…”

Beyond that first experiment in 2022, I haven’t used AI to write an entire post. My background is an advertising copywriter and I write as a professor. The last thing I want is AI to replace writers and the writing process. Yet, I’m also a realist and know employers will increasingly seek professionals and students who know how to use AI properly to improve their work.

When I don’t know or understand something I force myself to try it and write about it. In the process I learn. That’s what I’ve done with AI.

The shift in the wind?

But its felt different in my LinkedIn feed recently. The calls to “use AI or your behind” seem to have been replaced instead with “use AI and you’re a fraud.”

What feels like almost overnight, LinkedIn removed their “Enhance with AI” button for writers and replaced it with a new “Seems like AI slop” button for readers.

I know there’s an all AI generated content problem, but I’m not sure encouraging us to report each other of suspected AI use is the solution. Some writers are intentionally adding typos out of fear.

I’m still learning by writing — trying to figure out the jagged edge of AI help versus AI harm. Maybe I find better ways to use it. Maybe I decide to use it less. Perhaps I decide not to use it at all for certain tasks. I don’t have it all figured out. One thing I do know is the answer is somewhere in the middle — somewhere between “woefully behind” and “AI fraud.”

 Books on my book shelf

What I have I learned from my bookshelf?

First, S.I. Hayakawa reminds me that the language we use matters because Language directs Thought and Action. He also reminds me that most things in life are not either all evil or all good (two-value orientation). Depending on how you use it, can AI be both beneficial and harmful on a scale (multi-value orientation).

More recent books raise questions. Are we to be AI First or is AI Snake Oil? Mollick introduced me to AI as Co-intelligence. Is it or are we on a slippery slope to no-intelligence?

Bradbury gets me wondering if we’re sounding the alarm on each other – sending out the Mechanical Hounds. Postman lessens my hope as I ponder whether we are destined for Technopoly – where efficiency and technological progress replaces human judgment and wisdom.

Then I spot Ross Gay’s essays and fondly remember his in person reading where everyone in the room was visibly moved. Can we come together, even in this unprecidented time of change, to Incite Joy?

Maybe the winds aren’t as strong or shifting as I perceive. My view is skewed by social media algorithms that emphasize extremes for engagement – even LinkedIn. Perhaps I need more time with my books and less time in my feed. That brings me to the final question that came to mind looking at my bookshelf:

Are we wearing AI stars or removing them?

100% Human Created Content! This post was written without any AI assistance. Em dashes & other “AI tells” are mine.

100 Insights For New Media Marketing

For my 100th post on this blog, I thought I would share all 100 insights in one place. Each listing is a link back to the original post.

Social Media Marketing Tips

100 Insights For New Media Marketing:

  1. Is New Media Killing Traditional Media’s Star?
  2. Are Bloggers More Sensitive To Spin?
  3. Technology Makes Us Dumber, Less Productive And Stressed Out
  4. Which Advertising Medium Is best?
  5. Can Direct Response Be Creative?
  6. Toyota Apology-athon
  7. Why Does New Media Matter? Because United Breaks Guitars
  8. The Last Thing We Need Is Another Blog
  9. Walk A Mile In Zappos’ New Media Shoes
  10. Tu Voz Rings True For Minority Marketing
  11. More Information On Information Overload
  12. Does Copy Matter Less On The Web?
  13. Can The iPad Save My Newspaper?
  14. Are You Ready For A Content Revolution?
  15. Somebody’s Watching Me
  16. Is There A Creative Process?
  17. Is All Buzz Good And Cheap?
  18. Brand Extensions Achieve MAXIMum Failure
  19. Speak Softly And Carry A Big Marketing Stick
  20. Is Facebook’s Privacy Policy Friend or Foe?
  21. BP Can’t Get Beyond Petroleum
  22. Are Mobile Ads Still Annoying?
  23. Are Intellectual Property Rights Wrong?
  24. EBSCO, Forbes, Time Open The Digital Divide
  25. Yahoo Cheers Associated Content Acquisition–Society Jeers
  26. Can Millennials Save Us Through Cause Marketing?
  27. Creativity Beats Media In TV ROI
  28. GM Recall Recalls Past PR Crises
  29. Cause Marketing Or Crisis Response?
  30. US Census: Bad Ads But Great Information
  31. Where Is The Star Power In The Gulf Clean Up?
  32. Cause Marketing’s Future Is Engagement Through Social Media
  33. Churchill, TED And New Marketing
  34. Blah, Blah, Blog: Why Companies Should Listen
  35. Online Research: Temptations and Limitations
  36. Does .005% Make A Difference? Ask Toyota
  37. Can Marketing Statistics Improve Your NFL Team?
  38. Celebrity, Media Outreach And Events Oh My!
  39. Cable TV Decline: Media Planning Gets Tougher
  40. Failed Test? Try An Ethnographic Study
  41. Do We All Need Twitter Editors?
  42. The Press Release, Blogger Outreach And SEO
  43. New Media Needs A New Name
  44. Public Relations Challenges For Non-profits
  45. Three Is The Magic Number
  46. Corporate Communications, Marketing, IMC, PR and Advertising. What’s the difference?
  47. Which Social Media Conversation Are You Joining?
  48. Earth Day PSA 2.0
  49. Click Here: Digital Call To Actions
  50. Measuring Print Response 2.0
  51. Visual Continuity in Print And Digital
  52. Brand Equity: Tangible Assets Are A Small Part Today’s Brand Value
  53. Do You Have Social Media Fatigue?
  54. Which Came First The Product Or Value?
  55. Ride The Cluetrain To Five Easy Pieces: New Marketing Strategy For A New Digital Market
  56. The Top Ten Things I’ve Learned in Marketing and Advertising
  57. Social Media Is A Big Idea For Small Business
  58. Cause Marketing to Boost Startups and Small Business
  59. As Smartphone Ownership Crosses 50% And Mobile Ad Spending Jumps 80% Keep 3 Key Measures In Mind
  60. Search Gets Social
  61. A Dead Guy Is Following Me On Twitter: Signs Social Media Is Taking Over
  62. Visual Continuity: Is It Always A Good Strategy?
  63. Big Ideas And Big Results Don’t Need Big Budgets
  64. Afraid of Digital? History Says Run To It, Not Away
  65. Savages Movie Written With Fragment Digital Media In Mind
  66. A Social Media Experiment: TDI Club Forum
  67. Hallucinations Aren’t Contagious, But Social Media Is Real For Many Business Functions
  68. Do You Look For Wrongs Or Rights? Stop Social Media Excuses
  69. “Like” Is More Than A Facebook Icon
  70. Forrester: Facebook and Twitter Do Almost Nothing for Sales
  71. Communications: The Language That Drives Revenue
  72. Brand Engagement Through The “Martydom Effect”
  73. Super Bowl Ads: A Unique Opportunity for Undivided Attention
  74. Fear Means Go: Stretch Yourself For Social Media Success
  75. Successful Entrepreneurs Make Mistakes To Discover New Approaches, Opportunities And Business Models
  76. What Do We Do With Out-Of-Date Advertising Professors?
  77. Gen-Y Honda Student Campaign Gets Results With This Gen-Xer
  78. A Text For That? App Hype Shouldn’t Discount Text Marketing
  79. Trouble Harnessing Social Media? Relationships Can’t Be Automated
  80. Can Retail Make Room For Showrooming?
  81. There Are No Top 10 Best Rules for Social Media Marketing
  82. Has PR Become An Unsustainable 24/7 Profession: Do We Really Need Social Media Mission Control Centers?
  83. Do You Have To Be Active On Social Media? Do You Like Being Invited To A Party And Being Ignored?
  84. Filling The Digital Marketing Gap 19 Students At A Time
  85. Mom’s Don’t Tweet But They Do Watch The Voice And #VoiceSave Through Their Teens
  86. The 12 Ways of Brand Community Value: My Year End Social Media Tips List
  87. Research Says Add New Media, But Don’t Drop The Old: Study Of Over 400 Successful Marketing Campaigns
  88. What Is Your Social Media BFF? 42% Of Adults Now Use Multiple Social Sites
  89. Shakespeare Predicts Super Bowl Commercial Winners: Research Shows Sex And Humor Aren’t The Key, It’s Story
  90. USA Today Ad Meter Super Bowl Results: Story Wins With Puppy Love And Others!
  91. If You’re Simply Adding To The Noise, Facebook Will Now Turn Off Your Organic Reach
  92. Airline Industry Has Highest Response Rate On Twitter And Facebook. What About In Winter Storm Pax?
  93. Irony: Sharing Social Media About Spending Less Time On Social Media
  94. 5 Ways Social Media Can Fuel Startup Success
  95. 24 Hour Rule: What Harry S. Truman Can Teach Us About Social Media
  96. Advertising Campaigns Are Dead: Brand Story Is The New Big Idea
  97. Star Bellied Sneeches: Social Media Badges Can Save Companies Billions
  98. Return On Relationship: Thanks Ted For Living It
  99. Behind Amazon’s Pay To Quit Program: Happy Employees + Social Media = Real Value
  100. 100 Tips For New Media Marketing