Press

Articles/Broadcasts Quoted In (click on blue link):

“Why You Need A Jointly Owned Social Media Customer Service Strategy ASAP – Here’s Why” Comm100

“Are partners leveraging social to drive new business?” SAP Blog

“Storytelling for Action: Why Brands Need to Tell A Complete Story.” Marketing Land

“Is dark social helping or hindering your referrals? Canadian Lawyer

“Advantages of B2B Ecommerce [infographic]: 10 Reasons to Make the Move from B2C to B2B and Online Wholesale.” ShopifyPlus Blog

“How Stories Deceive.” True Viral News

“The Super Bowl is Betting on Women.” Yahoo! Style

“The Secret Sauce for Change (Hint: It’s Not Facts And Figures).” Oregon Business

“Measuring marketing insights:  Harvard Business Review article collection.” Google Analytics Solutions

“Social Selling Tips of the Week: Streamline Your B2B Sales Strategy.” LinkedIn Sales Blog

“B2B Marketing Roundup.” True Influence Blog

“McDonald’s Adds A Webseries To Its Menu.” Forbes

“How To …” DAWN

“Doritos Wants You To Vote – And In The Process Is Changing Advertising.” Forbes

“Why Your Annual Report Should Be A Piece of Master Storytelling.” Business 2 Community

“50 Online Learning Resources For Creating A Marketing Plan: The Best Articles, Templates, Tutorials, Courses and More.” (#38) Docurated

“6 Secrets of Digital Storytelling.” Marketing Land

“How to Turn Listening into Meaningful Change.” Social Media Today

“How I Teach Social Media In My University Classroom.” Hootsuite

“5 science-backed tips for spotting a lie.” THE WEEK

“Influencer Awards, This Week’s 10 Best Articles (7-29-16)” John Lincoln Marketing

“Five Most Viral Marketing Posts from the Pros in April 2016.” KPS Digital Marketing

“How To Tell If Someone Is Lying, According To Science.” Time Magazine

“How Voice Search Will Change Digital Marketing – For the Better.” Moz

“The State of Social Media Engagement and 3 Proven Ways to Boost It.” Business2Community

“How To Tell If Someone Is Lying, According To Science.” Time Magazine

“Stepping Back to Move Forward with Social Media Marketing Strategies.” Writer Access

“Data Doesn’t Convince Us. Stories Do.” Radio Ink

“Social Media Strategy: Marketing and Advertising in the Consumer Revolution, Keith Quesenberry, Author.” Writer Access (podcast interview)

“5 Brand Storytelling Missed Opportunities from this Year’s Super Bowl Ads.” Content Standard

“The Winning Formula Driving Top Super Bowl Ads And Business Pitches.” Forbes

“Colonial Williamsburg Slammed for 9/11 Footage in Super Bowl Ad.” Richmond Times-Dispatch

“Greg Cote’s Super Bowl With a Smirk: An intriguing guide to what makes TV ads work.” Miami Herald

“Smart Talk: Super Bowl Commercials.” Smart Talk WITF Radio (radio interview)

“Social Media Key Tool for B2B Firms.” The Irish Times

“How Stories Deceive.” The New Yorker

“How The Allure of Storytelling Can Improve Your UX.” Digital Telepathy

“How To Tell If Someone Is Lying: 5 Research Backed Secrets.” Barking Up The Wrong Tree

“Pet Abuse Scams.” Examiner.com

“Online Reviews Spark Shopping Revolution.” Voice of America

“Telling Your Company Story.” Director Magazine UK

“How Data Works to Back Powerful Stories with Keith Quesenberry.” The Business of Story (podcast interview)

“Storytelling 140 Characters At A Time with Keith Quesenberry.” #TwitterSmarter Podcast (podcast interview)

“Storytelling Your Way to a Better Job or a Stronger Start-Up.” The New York Times

“The Irresistible Power of Storytelling as a Strategic Business Tool.” Harvard Business Review

“Sunday Night’s Other Game.” The Cycle MSNBC (TV interview)

“4 Stories Great Leaders Tell To Engage Their People.” Forbes

“Carnival, Bud Light May Have Best Super Bowl Ads, Expert Says.” Forbes

“From Bedtime to the Boardroom: Why Storytelling Matters in Business.” Entrepreneur

“A Story Well Told: The Marketing Tool That Technology Can’t Replace.” Sales & Marketing Management

“Brand Loyalty Reloaded – Kevin Roberts” Saatchi & Saatchi Red Paper

“Six Ads That Redefined The Super Bowl Ad.” International Business Times

“‘Dad-vertising’ Scores A Super Bowl Touchdown.” Daily Mail UK (AFP)

“Why Super Bowl Ads Could Be Sad, Somber, and Serious for Years to Come.” Variety

“Backlash Over Super Bowl Child Death Ad.” MSN

“Go Daddy On Puppy Ad Controversy.” ‘This Was Not a Stunt.'” Fox Business

“What Makes a Great Super Bowl Ad? Story.” The Baltimore Sun (video interview)

“Super Bowl Commercials: The Best And Worst.” Maryland Morning (WYPR) (radio interview)

“Top Research Explores Social Media Effectiveness, Creativity.” Advertising Age

“What Nonprofit Crowdfunding Can Learn From Digital Marketing.” MarketingProfs

Faculty Mentor Peers in Classroom Technology.” Temple University News

Books Quoted/Cited In:

The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don’t – Carmine Gallo

Business Storytelling For Dummies – Karen Dietz, Lori L. Silverman

The Confidence Game: Why We Fall for It … Every Time – Maria Konnikova

Digital Relevance: Developing Marketing Content and Strategies That Drive Results – Ardath Albee

Do you Talk Funny? 7 Comedy Habits to Become a Better (and Funnier) Public Speaker – David Nihill

Houston, We Have A Narrative: Why Science Needs Story – Randy Olson

A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions – Kathy Kingston