Here is my year end list (by category) of social media strategy tools and resources. I start with my big picture strategy book that lays out a process for developing a social media marketing plan followed by all the tools and resources you need to create and execute your own plan.
Social Media Strategy Book
1. Social Media Strategy: Marketing and Advertising in the Consumer Revolution: https://www.postcontrolmarketing.com/social-media-strategy-book/
Social Media Monitoring & Metrics
2. Addict-o-matic: addictomatic.com
3. Brandwatch: brandwatch.com
4. Cision: www.cision.com/us/social-software
5. Critical Mention: www.criticalmention.com
6. Hootsuite: hootsuite.com
7. How Socialble: howsociable.com
8. Iconosquare: iconosquare.com
9. Klear: klear.com
10. Lithium: lithium.com
11. Meltwater Ice Rocket: www.icerocket.com
12. Nielson Social: www.nielsensocial.com
13. Oracle Social Cloud: www.oracle.com/us/solutions/social
14.Radian6 (Salesforce): exacttarget.com/products/social-media-marketing/radian6
15.RankSpeed: rankspeed.com
16.Row Feeder: rowfeeder.com
17.Simply Measured: simplymeasured.com
18.Social Mention: socialmention.com
19. Social Bakers: socialbakers.com
20. Social Blade: socialblade.com
21. Sprinklr: www.sprinklr.com
22. SumoRank: sumorank.com
23. Sysomos: www.sysomos.com
24. Trackur: www.trackur.com
25. Visible Measures: visiblemeasures.com
26. Unruly: unruly.co
Online Data Collection & Analytics
27. AlexaL alexa.com
28. Consumer Barometer With Google: consumerbarometer.com
29. Compete (Millard Brown Digital): compete.com
30. Cyfe: www.cyfe.com
31. Databoard for Research Insights: think.withgoogle.com/databoard
32. Display Benchmarks: richmediagallery.com/tools/benchmarks
33. Google Analytics: www.google.com/analytics
34. Google Mobile Planet: think.withgoogle.com/mobileplanet
35. Google Trends: www.google.com/trends
37. iSpionage: ispionage.com
38. Keyhole: keyhole.co
39. Kiss Metrics: www.kissmetrics.com
40. Kred: kred.com
41. Klout: Klout.com
42. Mention: en.mention.com
43. Nexalogy: nexalogy.com
44. Omgili: omgili.com
45. Quantcast: quantcast.com
46. SEEN: seen.co
47. SEMrush: www.semrush.com
48. SharedCount: www.sharedcount.com
49. Shopping Insights: shopping.thinkwithgoogle.com
50. SimilarWeb: similarweb.com
51. Soovle: soovle.com
52. Talkwalker Alerts: www.talkwalker.com
53. Tweetreach: tweetreach.com
54. Twitter Advanced Search: twitter.com/search-advanced
55. YouGovProfiles: yougov.co.uk/profiler#
56. YouTube Analytics: www.youtube.com/analytics
57. YouTube Trends Dashboard: youtube.com/trendsdashboard
Social Media Research
58. Affinio: www.affin.io/
59. Forrester: www.forrester.com/social-media
60. Gallap: www.gallap.com
61. Global Web Index: www.globalwebindex.net
62. Kantar Media SRDS: srds.com
63. Nielsen Social Media Reports: www.nielsensocial.com
64. Pew Research Center: www.pewinternet.org
65. Roper Center: www.ropercenter.uconn.edu
66. Simmons: simmonsssurvey.com
67. Social Explorer: www.socialexplorer.com
68. Social Media Collective: socialmediacollective.org
69. Social Technographics Profile: www.empowered.forrester.com/tool_consumer.html
70. Statista: www.statista.com
Social Media Content Creation Tools
71. Adobe Kuler: color.adobe.com/create.color–wheel
72. Canva: www.canva.com
73. ContenIdeator: contentforest.com/ideator
74. Design Seeds: design–seeds.com
75. Easelly: www.easel.ly
76. Emotional Marketing Analyzer (Advanced Marketing Institute): aminstitute.com/headline
77. Google Fonts: www.google.com/fonts
78. Google Image: images.google.com
79. Grammarly: grammarly.com
80. Headline Analyzer (CoSchedule): coschedule.com/headline-analyzer
81. Hemingway Editor: hemingwayapp.com
82. Over: madewithover.com
83. Pictaculous: pictaculous.com
84. PicMonkey: picmonkey.com
85. Piktochart: piktochart.com
86. Pixlr: pixlr.com
87. Recite: recite.com
88. Word Swag: www.wordswag.co
89. Yost: yoast.com
Social Content Scheduling & Automation
90. Buddy Media: www.exacttarget.com/products/social-media-marketing/buddy-media
91. Buffer: bufferapp.com
92. Chartbeat: chartbeat.com
93. Contentgems: contentgems.com
94. Crowdbooster: crowdbooster.com
95. dlvr.it: dlvr.it
96. Edgar: meetedgar.com
97. HubSpot: hubspot.com
98. IFTTT: ifttt.com
99. Later Bro: laterbro.com
100. OptinMonster: optinmonster.com
101. Outbrain: outbrain.com
102. Post Planner: www.postplanner.com
103. Short Stack: www.shortstack.com
104. SocialOomph: www.socialoomph.com
105. Sprout Social: sproutsocial.com
106. Social Warefare: warfareplugins.com
107. Thunderclap: thunderclap.it
108. TweetDeck: about.twitter.com/products/tweetdeck
109. Uberflip: uberflip.com
110. Woodbox: woobox.com
111. Zapier: zapier.com
112. Zendesk: www.zendesk.com
Trade Associations, Awards, Conferences
113. Brand Innovators: brand-innovators.com/events
114. Content Marketing World: www.contentmarketingworld.com
115. INBOUND: www.inbound.com
116. INTEGRATE: imc.wvu.edu/integrate
117. Online Media Marketing Awards: www.mediapost.com/ommaawards
118. Social Media Marketing World: www.socialmediaexaminer.com/smmworld
119. Social Media Strategies Summit: socialmediastrategiessummit.com
120. Social Media Week: socialmediaweek.org
121. Summit: summit.adobe.com/na
122. SXSW: sxsw.com
123. SXSWedu: http://www.sxswedu.com
124. The Webby Awards: www.webbyawards.com
125. The Shorty Awards: shortyawards.com
126. The Mashies: mashable.com/mashies
127. Word of Mouth Marketing Association: womma.org
Social Media Channels
128. Overdrive Interactive’s 2015 Social Media Map list of social media channels & categories.
Social Media News & Insights
129. Chris Brogan: http://chrisbrogan.com/blog
130. Jeff Bullas: jeffbullas.com
131. Content Marketing Institute: contentmarketinginstitute.com/blog
132. Convince & Convert : www.convinceandconvert.com
133. FTC Disclosures: http://1.usa.gov/1eBRixc
134. Gartner Digital Marketing: blogs.gartner.com/digital-marketing
135. Grow: www.businessesgrow.com
136. Hubspot’s Inbound Hub: blog.hubspot.com
137. Marketing Profs: www.marketingprofs.com
138. Mashable Social Media: mashable.com/social-media
139. RazerSocial: www.razorsocial.com/blog
140. Social Media Examiner: www.socialmediaexaminer.com
141. Social Media Explorer: www.socialmediaexplorer.com
142. Social Media Marketing Magazine: www.smmmagazine.com
143. Social Media Today: socialmediatoday.com
144. Social Mouths: socialmouths.com/blog
145. Social Media Law Bulletin: www.socialmedialawbulletin.com
146. YouTube Video Creators: www.youtube.com/videocreators
Social Media/Marketing Podcasts
147. Content Inc.: contentmarketinginstitute.com/content-inc-podcast
148. Content Pros: convinceandconvert.com/podcasts/shows/content-pros-podcast
149. Social Media Examiner: www.socialmediaexaminer.com/tag/podcast
150. Social Pros Podcast: socialpros.podbean.com
151. The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast
152. The Marketing Companion: marketingpodcasts.com/the-marketing-companion
153. This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast
For more insights into the big picture in social media strategy consider my book Social Media Strategy: Marketing and Advertising in the Consumer Revolution. To consider the bigger picture in measurement see Why You Need A Social Media Measurement Plan And How To Create One. To consider the bigger picture in social media marketing Ask These Questions To Ensure You Have The Right Strategy.