Social Media Strategy can be overwhelming. Here is a list of top 282 social media tools & resources in 10 categories to help make it easier. Search below for options in (1) Social Media Monitoring & Metrics, (2) Online Data Collection & Analytics, (3) Social Media Content Creation & Data Visualization, (4) Social Content Scheduling & Automation, (5) Social Media & Digital Media Research, (6) Trade Associations, Awards & Conferences, (7) Social Media News & Insights, (8) Social Media Podcasts, (9) Social Media Training & Certification, and (10) Social Media Channels.
Click here for an updated list of free tools & resources.
Social Media Monitoring & Metrics
- Agora Pulse: www.agorapulse.com
- Agora Pulse Free (Facebook Barometer, Twitter Report Card): agorapulse.com/free-social-media-marketing-tools
- Addict-o-matic: addictomatic.com
- Audiense: audiense.com/twitter-analytics
- Brandwatch: brandwatch.com
- Brand24: brand24.com
- Buzzsumo: buzzsumo.com
- Cision: www.cision.com/us/social-software
- Clarabridge: www.clarabridge.com
- Crimson Hexagon: crimsonhexagon.com
- Critical Mention: www.criticalmention.com
- Ditto: http://ditto.us.com
- Geofeedia: geofeedia.com
- Hootsuite: hootsuite.com
- How Socialble: howsociable.com
- Iconosquare: iconosquare.com
- Klear: klear.com
- Likealyzer: likealyzer.com
- Lithium: lithium.com
- Meltwater Ice Rocket: www.icerocket.com
- Netbase: netbase.com
- Nielson Social: www.nielsensocial.com
- NUVI: www.nuvi.com
- Oracle Social Cloud: www.oracle.com/us/solutions/social
- Radian6 (Salesforce): exacttarget.com/products/social-media-marketing/radian6
- RankSpeed: rankspeed.com
- ReviewTrackers: reviewtrackers.com
- Rival IQ: rivaliq.com
- Simply Measured: simplymeasured.com
- Social Mention: socialmention.com
- Social Bakers: socialbakers.com
- Socially Devoted Meter: socialbakers.com/resources/socially-devoted
- Social Blade: socialblade.com
- Spredfast: spredfast.com
- Sprinklr: www.sprinklr.com
- SumoRank: sumorank.com
- Sysomos: www.sysomos.com
- Trackur: www.trackur.com
- TrueSocialMetrics: truesocialmetrics.com
- Twitonomy: twitonomy.com
- Viralwoot: viralwoot.com
- Visible Measures: visiblemeasures.com
- Unruly: unruly.co
- Yext Free Location Scan: yext.com/blog/2016/05/grow-business-free-location-scan-app
- Zoho Social: zoho.com/social
Online Data Collection & Analytics
- Alexa: alexa.com
- Bottlenose: bottlenose.com
- Google Tools: www.thinkwithgoogle.com/tools/
- Compete (Millard Brown Digital): compete.com
- Comscore: comscore.com
- Conversion Fly: conversionfly.com
- Cyfe: www.cyfe.com
- Delmondo: delmondo.co/snapchat-analytics-software/
- Display Benchmarks: richmediagallery.com/tools/benchmarks
- Facebook Insights: facebook.com/help/search/?q=insights
- Facbook Page Cost Calculator: shiftcomm.com/facebook-page-cost-calculator
- Foursquare Analytics: business.foursquare.com/claim
- Google Analytics: www.google.com/analytics
- Google Analytics UTM Tracking URL Builder: chrome.google.com/webstore/
- Google Tools: www.thinkwithgoogle.com/tools/
- Google Trends: www.google.com/trends
- IBM Watson Analytics: ibm.com/analytics/watson-analytics
- Instagram Insights: blog.business.instagram.com/post/145212269021/new-business-tools
- iSpionage: ispionage.com
- Keyhole: keyhole.co
- Keyword Tool: keywordtool.io
- Kiss Metrics: www.kissmetrics.com
- Klout: klout.com
- Knowem: knowem.com
- Kred: kred.com
- LinkedIn Analytics: linkedin.com/help/linkedin/answer/26032
- ManageFlitter: manageflitter.com
- Mention: en.mention.com
- Moz Open Site Explorer: moz.com/researchtools/ose
- New Share Counts (Twitter): newsharecounts.com/
- Nexalogy: nexalogy.com
- Omgili: omgili.com
- Pinterest Analytics: analytics.pinterest.com
- Quantcast: quantcast.com
- RiteTag: ritetag.com/hashtag-search
- Ruzzit: ruzzit.com
- SEMrush: www.semrush.com
- SharedCount: www.sharedcount.com
- Shopping Insights: shopping.thinkwithgoogle.com
- SimilarWeb: similarweb.com
- Snaplytics: snaplytics.io/
- Social Searcher: social-searcher.com
- Soovle: soovle.com
- Talkwalker Alerts: www.talkwalker.com
- Trendspottr: trendspottr.com
- Tweetreach: tweetreach.com
- Twitter Advanced Search: twitter.com/search-advanced
- Twitter Analytics: analytics.twitter.com
- UVRX: uvrx.com/social.html
- WordStream: wordstream.com/keywords
- YouGovProfiles: yougov.co.uk/profiler#
- YouTube Analytics: www.youtube.com/analytics
- YouTube Trending: www.youtube.com/feed/trending
- Visio Spark Social Media Counts Checker: visiospark.com/shared-counter
Social Media Content Creation & Data Visualization
- Accelerated Mobile Pages Project: www.ampproject.org
- Adobe Kuler: color.adobe.com/create.color–wheel
- Canva: www.canva.com
- Chartbuilder: quartz.github.io/Chartbuilder
- Compressor (Pitchengine): c.tiny.pr
- ContenIdeator: contentforest.com/ideator
- Curalate: curalate.com
- Datawrapper: datawrapper.de
- DesignFeed: designfeed.io
- Design Seeds: design–seeds.com
- DrumUo: https://drumup.io
- Easelly: www.easel.ly
- Emotional Marketing Analyzer (Advanced Marketing Institute): aminstitute.com/headline
- Enhance (Hootsuite): hootsuite.com/products/mobile-apps
- Flipboard: flipboard.com/
- Good Data: gooddata.com
- Google Data Studio: datastudio.google.com
- Google Fonts: www.google.com/fonts
- Google Image: images.google.com
- Google Tag Manager: www.google.com/analytics/tag-manager
- Grammarly: grammarly.com
- Headline Analyzer (CoSchedule): coschedule.com/headline-analyzer
- Hemingway Editor: hemingwayapp.com
- Huzza: huzza.io
- Infogr.am: infogr.am
- KnowEm: knowem.com
- LibreStock (Search Free Stock Sites): librestock.com
- Namechk: namechk.com
- NodeXL: nodexl.codeplex.com
- Nuzzle: nuzzel.com
- Opal: workwithopal.com
- Over: madewithover.com
- Phonto: phon.to/
- PicPlayPost: www.mixcord.co/partners/picplaypost.html
- Pictaculous: pictaculous.com
- PicMonkey: picmonkey.com
- Piktochart: piktochart.com
- Pixlr: pixlr.com
- Portant Content Idea Generator: portent.com/tools/title-maker
- Power BI: powerbi.microsoft.com
- Recite: recite.com
- Relay: relaythat.com
- Ripl: ripl.com
- Screncast-O-Matic: screencast-o-matic.com
- Smartmockups: smartmockups.com
- Spark: spark.adobe.com
- Storify: storify.com
- Studio: madewithstudio.com
- Tint: tintup.com
- Tiny PNG: tinypng.com
- TwistedWave: twistedwave.com
- Tweetroot: rubbledev.com/app/tweetroot-for-twitter
- Typorama: apperto.com/typorama
- 20 Free Stock Photo Sites for your Social Media Images: blog.Hootsuite.com
- Ubersuggest: ubersuggest.io
- Unsplash: unsplash.com
- Videolicious: videolicious.com
- Word Swag: wordswag.co
- Yost: yoast.com
Social Content Scheduling & Automation
- Adobe Experience Manager: adobe.com/marketing-cloud/enterprise-content-management.html
- AdStage: www.adstage.io
- Alltop: alltop.com
- Buddy Media: www.exacttarget.com/products/social-media-marketing/buddy-media
- Buffer: bufferapp.com
- Chartbeat: chartbeat.com
- Chhirp: cordproject.co/chhirp
- Contentgems: contentgems.com
- CoSchedule: coschedule.com
- Crowdbooster: crowdbooster.com
- dlvr.it: dlvr.it
- Edgar: meetedgar.com
- Google Programmatic: thinkwithgoogle.com/programmatic-guide/
- Google Photos: google.com/photos/
- HubSpot: hubspot.com
- IFTTT: ifttt.com
- Leadpages: eadpages.net
- Later: later.com
- Later Bro: laterbro.com
- List-O-Matic: accessify.com/tools-and-wizards/developer-tools/list-o-matic
- Livefyre (Adobe): web.livefyre.com
- MissingLett_r: missinglettr.com
- Oktopost: oktopost.com
- OptinMonster: optinmonster.com
- Outbrain: outbrain.com
- Post Planner: www.postplanner.com
- Scoop It Content Director: scoop.it
- Short Stack: www.shortstack.com
- Slack: slack.com
- SocialOomph: www.socialoomph.com
- Sprout Social: sproutsocial.com
- Social Warefare: warfareplugins.com
- Suggestions (Hootsuite): hootsuite.com/products/mobile-apps
- Tailwind: tailwindapp.com
- Thunderclap: thunderclap.it
- TweetBot: tapbots.com/tweetbot
- TweetDeck: about.twitter.com/products/tweetdeck
- Uberflip: uberflip.com
- Woodbox: woobox.com
- Zapier: zapier.com
- Zendesk: www.zendesk.com
Social Media & Digital Media Research
- Adobe Digital Index: cmo.com/adobe-digital-index.html
- Affinio: www.affin.io/
- Forrester: www.forrester.com/Social-Media
- Gallap: www.gallap.com
- Global Web Index: www.globalwebindex.net
- Grama Hashtag Generator for Instagram: https://itunes.apple.com/us/app/grama-hashtag-generator-for
- GRYTICS: grytics.com
- IBM Watson Analyitics for Social Media: ibm.com/marketplace/cloud/social-media-data-analysis/us/en-us
- Interbrand Best Brands: interbrand.com
- Kantar Media SRDS: srds.com
- Millard Brown BrandZ Reports: millwardbrown.com/brandz
- Nielsen Social Media Reports: www.nielsensocial.com
- Pew Research Center: www.pewinternet.org
- Roper Center: www.ropercenter.uconn.edu
- Simmons: simmonsssurvey.com
- Social Explorer: www.socialexplorer.com
- Social Media Collective: socialmediacollective.org
- Statista: www.statista.com
- YouGov BrandIndex: brandindex.com
Trade Associations, Awards & Conferences
- Brand Innovators: brand-innovators.com/events
- Content Marketing World: www.contentmarketingworld.com
- INBOUND: www.inbound.com
- INTEGRATE: imc.wvu.edu/integrate
- Online Media Marketing Awards: www.mediapost.com/ommaawards
- Social Media Marketing World: www.socialmediaexaminer.com/smmworld
- Social Media Strategies Summit: socialmediastrategiessummit.com
- Social Media Week: socialmediaweek.org
- Summit: summit.adobe.com/na
- SXSW: sxsw.com
- SXSWedu: http://www.sxswedu.com
- The Webby Awards: www.webbyawards.com
- The Shorty Awards: shortyawards.com
- The Mashies: mashable.com/mashies
- Word of Mouth Marketing Association: womma.org
Social Media News & Insights
- Amy Porterfield: amyporterfield.com
- Chris Brogan: http://chrisbrogan.com/blog
- Christopher S. Penn christopherspenn.com
- Jeff Bullas: jeffbullas.com
- Content Marketing Institute: contentmarketinginstitute.com/blog
- Convince & Convert : www.convinceandconvert.com
- FTC Disclosures: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
- Gartner Digital Marketing: blogs.gartner.com/digital-marketing
- Grow: www.businessesgrow.com
- Hubspot’s Inbound Hub: blog.hubspot.com
- Marketing Profs: www.marketingprofs.com
- Mashable Social Media: mashable.com/social-media
- RazerSocial: www.razorsocial.com/blog
- Scott Monty: scottmonty.com
- Social Media Examiner: www.socialmediaexaminer.com
- Social Media Explorer: www.socialmediaexplorer.com
- Social Media Marketing Magazine: www.smmmagazine.com
- Social Media Today: socialmediatoday.com
- Social Mouths: socialmouths.com/blog
- Social Media Law Bulletin: www.socialmedialawbulletin.com
- The Digital Garage: digitalgarage.withgoogle.com
- YouTube Video Creators: www.youtube.com/videocreators
- WOMMA Code of Ethics: womma.org/ethics
- WOMMA Free Resources: womma.org/free-womm-resources
Social Media Podcasts
- Amy Porterfield: amyporterfield.com/category/podcast
- Content Inc.: contentmarketinginstitute.com/content-inc-podcast
- Content Pros: convinceandconvert.com/podcasts/shows/content-pros-podcast
- Influence Pros: convinceandconvert.com/podcasts/shows/influence-pros-podcast/
- Social Media Examiner: www.socialmediaexaminer.com/tag/podcast
- Social Pros Podcast: convinceandconvert.com/podcasts/shows/social-pros-podcast/
- The Art of Paid Traffic Podcast: rickmulready.com/category/aoptpodcast/
- The Business of Story: convinceandconvert.com/podcasts/shows/business-of-story-podcast
- The Marketing Companion: marketingpodcasts.com/the-marketing-companion
- This Old Marketing: contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast
Social Media & Digital Marketing Training & Certification
- Bing/Yahoo! Ads (Certification): advertise.bingads.microsoft.com/en-us/resources/training
- Code Academy: codecademy.com
- Constant Contact Social Media 101: blogs.constantcontact.com/social-media-quickstarter
- Facebook Blueprint (Certification): facebook.com/blueprint
- Google Partners (Adwords Certification): support.google.com/partners
- Google Analytics Academy (Certification): analyticsacademy.withgoogle.com
- Hootsuite Academy (Certification): hootsuite.com/education
- Hubspot Academy (Certification): academy.hubspot.com
- Microsoft Dynamics 365 (Certification): microsoft.com/en-us/dynamics365
- Professional Certified Marketer – Digital Marketing (Certification) ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx
- The Trade Desk Trading Academy (Certification): thetradedesk.com/products/thetradingacademy
Social Media Channels
- Wikipedia List of Social Networking Sites: en.wikipedia.org/wiki/List_of_social_networking_websites
- Overdrive Interactive’s 2016 Social Media Map: ovrdrv.com/social-media-map
- My list of Social Media Channels by Category:
For the latest changes in social media strategy consider Asking These Questions To Ensure You Have The Right Social Media Strategy and its a good idea to Perform A Social Media Audit at least once a year.